Accenture (NYSE:ACN) announced a strategic investment in WEVO, the AI-powered customer research platform that enables companies to simulate and validate behaviors before launching new products and services. The investment, led by Accenture Ventures, will incorporate WEVO's unique capabilities within Accenture Song's GrowthOS, a proprietary platform designed to help clients turn customer needs into scalable revenue faster and with greater confidence.
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Accenture announced a strategic investment in WEVO, the AI-powered customer research platform that enables companies to simulate and validate behaviors before launching new products and services.
The collaboration aims to solve one of the most pressing challenges in business today: how to keep pace with rapidly changing customer expectations. Three in four customers say they wish companies would respond faster to their needs, and organizations can no longer afford long development cycles or expensive guesswork.
WEVO's platform allows teams to test value propositions and product experiences with both synthetic personas and real users, using generative AI to deliver behavioral insights in hours, not weeks. This gives clients early, evidence-based confidence to invest in the ideas most likely to succeed, accelerating speed to market and increasing ROI.
"In today's market, the gap between ideas and outcomes is where growth is lost," said Sean Lyons, global growth strategy lead, Accenture Song. "Embedding WEVO within GrowthOS means our clients can move from concept to customer validation faster than ever, making better decisions and creating harmonized customer experiences."
Founded in 2017, WEVO combines large-scale human insight with AI simulation, enabling companies to predict how target audiences will react to new concepts and campaigns before launch. The platform has been adopted by leading global brands to optimize product development, digital experiences, and marketing strategies, helping them deliver what customers truly want.
"We founded WEVO on the belief that combining human empathy with AI speed would transform how organizations innovate," said Nitzan Shaer, co-founder and CEO, WEVO. "Accenture's investment validates that vision. Together, we'll empower more teams around the world to launch new products and campaigns with greater certainty, speed and responsibility – ensuring every experience is aligned with what customers want, before it ever goes live."
WEVO joins Accenture Ventures' Project Spotlight, which gives high-growth enterprise technology companies access to Accenture's deep domain expertise and global client base, helping them scale faster and deliver on their mission. Terms of the investment were not disclosed.
About Accenture
Accenture is a leading solutions and global professional services company that helps the world's leading enterprises reinvent by building their digital core and unleashing the power of AI to create value at speed across the enterprise, bringing together the talent of our approximately 779,000 people, our proprietary assets and platforms, and deep ecosystem relationships. Our strategy is to be the reinvention partner of choice for our clients and to be the most AI-enabled, client-focused, great place to work in the world. Through our Reinvention Services we bring together our capabilities across strategy, consulting, technology, operations, Song and Industry X with our deep industry expertise to create and deliver solutions and services for our clients. Our purpose is to deliver on the promise of technology and human ingenuity, and we measure our success by the 360° value we create for all our stakeholders. Visit us at accenture.com.
About WEVO
WEVO is an AI-driven customer research platform that enables teams to test concepts, products and campaigns in a fraction of the time of traditional tools. Combining AI-powered simulations for rapid iteration with real human validation for critical decisions, WEVO helps product, marketing, and innovation teams stay customer-centered at every stage of innovation. The platform delivers scores, benchmarks, and actionable insights through AI personas and real-user validation, helping teams de-risk decisions, optimize designs, and invest confidently in what customers want. For more information, visit wevo.ai.
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Rosie Milton-Schönemann
Accenture Song
+44 7769 286484
[email protected]
Keerthi Goutham
Accenture Ventures
[email protected]
Annie McClain
WEVO Media Contact
[email protected]