Atomic Credit Union and PrimeWay Federal Credit Union Launch Alkami's HubSpot Integration to Power Data-Driven Engagements

By linking behavioral insights with automated outreach, the integration enables institutions to save time, deliver more relevant experiences, increase efficiency, and drive stronger campaign outcomes

PLANO, Texas, July 23, 2025 /PRNewswire/ -- Alkami Technology, Inc. (NASDAQ:ALKT) ("Alkami"), a leading cloud-based digital banking solutions provider for financial institutions in the U.S., today announced a powerful new integration between its Full Funnel Marketing (including Customer Insights & Marketing Automation) solution and HubSpot, the customer platform for scaling businesses. As a HubSpot solutions partner, Alkami enables financial institutions to orchestrate deeply personalized, data-driven engagement strategies that drive measurable marketing return on investment.

Powered by Alkami's proprietary data science, Data Insights identifies account holders' lifestyle, financial behavior, and engagement patterns—creating precise, actionable segments that can be synced to HubSpot for tailored email campaigns and offers. Financial institutions can maintain up-to-date audience lists in HubSpot with automatic daily refreshes, ensuring communications remain relevant and accurate without manual effort. Campaigns executed through HubSpot benefit from full-cycle attribution reporting via Alkami, offering visibility into revenue impact and helping marketers double down on high-performing strategies.

"We completed the integration in less than two weeks—and did it entirely through email," said Caleb Wallis, director of marketing at Atomic Credit Union. "What stood out most was how seamless the setup process was and how much time we've saved by syncing our audience lists directly with the platform. With automated daily syncs and a consistent weekly update cadence, our marketing efforts have become significantly more streamlined and impactful."

Today's account holders demand relevance in every digital interaction. Research from The Center for Generational Kinetics reveals that digital banking users who are completely satisfied with how their data is used to make relevant product recommendations are more likely to be loyal to the provider (42%) and more likely to recommend the provider to family and friends (42%). The new Alkami integration for HubSpot empowers banks and credit unions to meet this expectation, without the heavy lift of data wrangling.

"Integrating Alkami's Customer Insights & Marketing Automation with HubSpot has truly streamlined our marketing operations," said Laurie Masera Garza, digital marketing manager at PrimeWay Federal Credit Union. "The ease and speed of integration, coupled with the automated list uploads, immediately eliminated the time constraints of manual list uploads and enhanced our data flow. This seamless connection allows us to leverage Alkami's insights for highly personalized communications and targeted content delivery. It also presents our financial services representatives with relevant and timely cross-sell opportunities with far greater precision and impact. It's truly transforming how we engage and grow."

The integration allows marketers at financial institutions to shift their focus from time-consuming data management to high-impact engagement. Whether launching personalized onboarding journeys, cross-sell campaigns, or reactivation flows, the synchronized insights between Alkami and HubSpot ensure every message is timely and relevant.

"This integration exemplifies Alkami's commitment to helping financial institutions deliver the right message to the right account holder at the right time," said Mark Leher, director of product management at Alkami. "By linking the intelligence of Alkami's Customer Insights with the advanced automation of HubSpot, our customers can now execute more agile and results-driven marketing."

To learn more about the Alkami integration for HubSpot and how it can benefit your institution, visit here.

To learn more about Alkami's Digital Banking Platform, visit here.

Alkami has been certified by J.D. Power in 2024 and 2025 for providing "An Outstanding Mobile Banking Platform Experience."¹

About Alkami

Alkami Technology, Inc. is a leading cloud-based digital banking solutions provider for financial institutions in the United States that enables clients to grow confidently, adapt quickly, and build thriving digital communities. Alkami helps clients transform through retail and business banking, onboarding and account opening, payment security, and data and marketing solutions. To learn more, visit www.alkami.com.

About Atomic Credit Union

Since 1955, Atomic Credit Union has been dedicated to serving communities across southern Ohio by offering a comprehensive range of financial services to over 80,000 members. With a strong emphasis on exceptional service and community support, Atomic membership is open to anyone living, working, worshiping or attending school within 19 southern Ohio counties. Branch locations include: Piketon, Waverly, Beaver, Portsmouth, Minford, Lucasville, Wheelersburg, Hillsboro, Washington Court House, Chillicothe Bridge Street, Circleville, Chillicothe Western Avenue, Lancaster, Logan, Athens, Oak Hill, Wellston and Jackson. Additionally, Atomic Credit Union has 87 in-school, student-run branch locations with more than 900 volunteer student workers. – proudly recognized as the largest student-run credit union program in the United States. Atomic remains committed to growth and continues to invest in the success of its members.

About PrimeWay Federal Credit Union

Since 1937, PrimeWay has been helping enable members' dreams through a combination of education, technology, exceptional products, and competitive rates. The not-for-profit cooperative serves the healthcare industry and Fort Bend, Harris, and Washington counties, and other select employer groups.

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SOURCE Alkami Technology, Inc.