Buy with Prime Powers Revlon's Limited-Edition "Flavortown" Lip Balm Launch with Guy Fieri

Customers can order Revlon's limited-edition Super Lustrous Glass Shine Lip Balm with the power of Amazon's fulfillment network and the trust of Prime

Through fast, free delivery, easy returns, and 24/7 support, Buy with Prime enhances the purchasing experience for Revlon's limited lip balm drop

Prime members get the familiar shopping benefits they know and love on Revlon.com

Amazon (NASDAQ:AMZN) today announced that Revlon's limited-edition "Flavortown" shade of its Super Lustrous Glass Shine Lip Balm—created in collaboration with Guy Fieri—is exclusively available through Buy with Prime, a direct-to-customer (DTC) offering, now through July 29. Timed to celebrate National Lipstick Day and National Chicken Wing Day, the fiery new shade inspired by the iconic heat and color of Guy's new Flavortown O.G. Buffalo Wing Sauce comes with a customizable sticker pack. A leader in cosmetics, skincare, and fragrance, Revlon is leveraging the Amazon shopping experience customers know and love to make it fast and convenient for Prime members to shop this limited-edition launch on Revlon.com before it's gone.

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(Credit: Revlon)

For millions of U.S.-based Prime members, Buy with Prime is a benefit that unlocks even more selection of popular brands beyond the Amazon store in addition to the savings, convenience, and entertainment all in a single membership. With Buy with Prime, Prime members can shop directly from a brand's online store using the shopping benefits they already know and love – including fast, free delivery, easy returns, 24/7 shopper support with participating brands, and a convenient checkout experience.

"To meet evolving consumer needs, Revlon has a new focus to operate at the intersection of cultural relevancy and ecommerce," said Kelly Solomon, Revlon Chief Digital Marketing Officer. "To charm and excite our consumers this National Lipstick Day (which also happens to be National Chicken Wing Day), we partnered with Guy Fieri to launch a limited-edition "Flavortown" shade of our fan-favorite, Glass Shine Lip Balm. We're thrilled the shopping experience for this exclusive collaboration on Revlon.com is powered by Buy with Prime, which means shoppers can enjoy fast, free delivery directly from our site."

From Flavortown to Your Town, Powered by Prime

Prime members looking to purchase Revlon's limited-edition "Flavortown" Super Lustrous Glass Shine Lip Balm shade can click on the "Buy with Prime" button on a product's page on Revlon.com. Customers using Buy with Prime for the first time will log in and verify their Amazon account information. If a Prime member has already used Buy with Prime, the customer will move to the brand's checkout page, which will be automatically populated with their preferred delivery address and default payment method from their Amazon account.

Once the purchase is made, Amazon handles the order delivery. Post-purchase, Prime members can view, manage, and track their Buy with Prime orders from their order confirmation email or in their Amazon account on Amazon.com.

"This National Lipstick Day, you don't need a passport to Flavortown for Revlon's limited-edition drop – all you need is Buy with Prime," said Peter Larsen, Vice President of Amazon Multichannel Commerce & Fulfillment. "Prime members can shop directly on Revlon.com and get fast, free delivery with the shopping experience they already know and trust."

Seamless Shopping with Buy with Prime

Buy with Prime launched in 2022 with the goal of helping DTC merchants overcome challenges with acquiring new shoppers and driving conversion by offering quick and reliable delivery, and increasing their long-term relationships with customers.

Buy with Prime has helped merchants increase shopper conversion and reduce customer acquisition costs, as 50% of Prime members are more likely to buy again from DTC sites that offer Prime shopping benefits. 95% of shoppers who've used Buy with Prime have indicated they're likely to use it again. Merchants using Buy with Prime also receive shopper order information, including email addresses for customer orders, which can be used to provide customer service and build direct relationships with shoppers.

Discover how Buy with Prime can help grow your business.

About Amazon:

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth's Most Customer-Centric Company, Earth's Best Employer, and Earth's Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

About Revlon:

Revlon Consumer Products LLC ("Revlon") has developed a long-standing reputation as a color authority and beauty trendsetter in the world of color cosmetics and hair care. Since its breakthrough launch of the first opaque nail enamel in 1932, Revlon has provided consumers with high quality product innovation, performance and sophisticated glamour. In 2016, Revlon acquired the iconic Elizabeth Arden company and its portfolio of brands, including its leading designer and celebrity fragrances. Today, Revlon's diversified portfolio of brands is sold in over 100 countries around the world in most retail distribution channels, including prestige, salon, mass, and online. Revlon is among the leading global beauty companies, with some of the world's most iconic and desired brands and product offerings in color cosmetics, skin care, hair color, hair care and fragrances under brands such as Revlon, Revlon Professional, Elizabeth Arden, Almay, Mitchum, American Crew, Creme of Nature, CND, Cutex, Juicy Couture, Elizabeth Taylor, Curve, John Varvatos and Christina Aguilera.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250723899136/en/

Media Contacts:

Amazon: [email protected]

Revlon: [email protected]