Fubo Launches First to Market Programmatic Pause Ads on CTV
FuboTV Inc. (d/b/a/ Fubo) (NYSE:FUBO), the leading sports-first live TV streaming platform, announced today the availability of programmatic pause ads. Fubo is the first Connected TV (CTV) platform to offer this ad format in a programmatic biddable environment, powered by ClearLine, Magnite's self-service buying solution.
Fubo now supports both programmatic guaranteed (PG) and biddable private marketplace (PMP) pause ad executions. Advertisers can benefit from increased flexibility in how they transact pause ads with the coveted features of programmatic transactions including precise audience addressability and post-campaign analytics.
This next iteration of pause ads is part of Fubo's ongoing ad innovation strategy. Fubo first launched pause ads last year as part of a suite of interactive CTV ad units. The ad format appears a few seconds after a viewer presses pause during the content stream. When the user resumes the stream, the pause ad disappears. The pause ads can be outfitted with a QR code for additional engagement opportunities.
CTV pause ads on Fubo drive 33% more brand engagement than video ads alone, according to the Company's internal data, reinforcing the power of the interactive ad format.
"Fubo is proud to have a long history of market firsts and offering pause ads programmatically is the next phase of advancing our ad innovation," said Jennifer Hess, VP, global ad operations, Fubo. "The excitement around interactive ad formats like pause ads has only increased and now brands have more flexibility to activate against our robust lineup of live sports, news and entertainment content. Programmatic pause ads for CTV are a game changer and we're eager to introduce them on our platform."
"Fubo's launch of programmatic pause ads marks a meaningful step forward for innovation in CTV advertising," said Chris Signore, group VP, business development, Magnite. "We're proud to power this first-to-market opportunity with Fubo, helping brands drive deeper engagement during premium streaming moments."
About Fubo
With a global mission to aggregate the best in TV, including premium sports, news and entertainment content, through a single app, FuboTV Inc. (d/b/a Fubo) (NYSE:FUBO) aims to transcend the industry's current TV model. Ranked among The Americas' Fastest-Growing Companies 2025 by the Financial Times, the company operates Fubo in the U.S., Canada and Spain and Molotov in France.
In the U.S., Fubo is a sports-first cable TV replacement product aggregating more than 400 live sports, news and entertainment networks and is the only live TV streaming platform with every English-language Nielsen-rated sports channel (source: Nielsen Total Viewers, 2024). Leveraging Fubo's proprietary data and technology platform optimized for live TV and sports viewership, subscribers can engage with the content they are watching through an intuitive and personalized streaming experience. Fubo has continuously pushed the boundaries of live TV streaming, and was the first virtual MVPD to launch 4K streaming, MultiView and personalized game alerts.
Learn more at https://fubo.tv
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Investor Contacts
Ameet Padte, Fubo
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Media Contacts
Jennifer L. Press, Fubo
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Bianca Illion, Fubo
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