Gannett | USA TODAY Network Joins Snowflake Marketplace
Enterprises can enrich their AI apps and agents with news and content from USA TODAY and USA TODAY Network
Gannett Co., Inc. (NYSE:GCI) today announced an agreement with Snowflake, the AI Data Cloud company, to join Snowflake Marketplace. Snowflake Marketplace enables enterprises to enrich their AI apps and agents with proprietary unstructured data from third-party providers, while allowing providers to protect their intellectual property and ensure proper attribution. This includes real-time news and content from USA TODAY and the USA TODAY Network of over 200 local publications across the country.
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"We are excited to be part of Snowflake Marketplace, a pioneering ecosystem that empowers publishers to monetize their content for enterprise AI applications under just and transparent licensing terms," said Michael Reed, Chairman and Chief Executive Officer, Gannett. "As we all navigate the same challenges around unauthorized AI use of content, Snowflake offers a proactive solution that prioritizes both attribution and fair compensation."
Through Snowflake Marketplace, enterprises can further contextualize their AI-powered apps and agents in Snowflake Cortex AI, including Cortex Agents (generally available soon), Cortex Search, and Snowflake Intelligence (public preview soon). This allows enterprises to harness real-time insights across news, research, and publications to enrich their AI outputs, alongside the wealth of proprietary knowledge in their own organization's documents.
"The USA TODAY Network is the largest local-to-national publishing and digital media organization in the country, with 195 million average monthly unique visitors relying on our trusted content to stay connected to the stories and cultural moments happening in their communities," said Renn Turiano, Chief Consumer and Product Officer, Gannett. "We are thrilled to join Snowflake Marketplace among the first news publishers to provide our trusted content for enterprise AI use in an equitable manner that respects our intellectual property rights while ensuring compensation for the value created for end users. This marks an important step forward in establishing a mutually beneficial ecosystem for AI companies, enterprises, content owners, and publishers to strategically partner, while driving innovation forward."
Organizations interested in learning how Gannett | USA TODAY Network can support their AI strategic efforts in areas including marketing analysis, targeted advertising, consumer research, and advanced analytics should contact [email protected].
ABOUT GANNETT
Gannett Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions.
ABOUT USA TODAY
Since its introduction in 1982, USA TODAY has been a cornerstone of the national media landscape under its recognizable and respected brand. It also serves as the foundation for our newsroom network which allows for content sharing capabilities across our local and national markets. Through USA TODAY, we deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Across our digital platforms we reach an audience of approximately 73 million unique visitors each month (based on December 2024 Comscore Media Metrix®).
USA TODAY NETWORK
USA TODAY NETWORK, part of Gannett Co, Inc. (NYSE:GCI), is the leading news media publisher in the U.S. in terms of circulation and has the largest digital audience in the News and Information category, excluding news aggregators, based on the December 2024 Comscore Media Metrix® Desktop + Mobile. Our Domestic Gannett Media segment is comprised of USA TODAY, daily and weekly content brands in approximately 220 local U.S. markets across 43 states and our community events business, USA TODAY NETWORK Ventures. With deep roots in local communities spanning the U.S., we engage approximately 140 million monthly unique visitors, on average, through a diverse portfolio of multi-platform content offerings and experiences. For more information, visit gannett.com.
Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995, that relate to our current expectations and views of future events, which may include but not be limited to all statements other than statements of historical facts contained in this press release, including statements relating to the collaboration and our , beliefs, intentions, estimates or strategies regarding the future, which may not be realized. In some cases, you can identify forward-looking statements by terms such as "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "expect," "predict," "potential," "could," "will," "would," "ongoing," "future" or the negative of these terms or other similar expressions that are intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. Forward-looking statements are based largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, short-term and long-term business operations and objectives and financial needs. These forward-looking statements involve known and unknown risks, uncertainties, contingencies, changes in circumstances that are difficult to predict and other important factors that may cause our actual results, performance, or achievements to be materially and/or significantly different from any future results, performance or achievements expressed or implied by the forward-looking statement. For a discussion of some of the risks and important factors that could cause actual results to differ materially from our expectations, see the risks and other factors detailed in "Item 3. Key Information - Risk Factors" in Gannett's 2024 Annual Report on Form 10-K and Gannett's quarterly reports on Form 10-Q and Gannett's other filings with the SEC, in each case as such factors may be updated from time to time. Any forward-looking statements contained in this press release speak only as of the date hereof and accordingly undue reliance should not be placed on such statements. Gannett disclaims any obligation or undertaking to update or revise any forward-looking statements contained in this press release, whether as a result of new information, future events or otherwise, other than to the extent required by applicable law.
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Media Contact
Gannett | USA TODAY Network
Lark-Marie Antón
Chief Communication Officer
[email protected]