HEINZ Launches Irresistible New Mayonnaise-Style Sauces, Bringing Flavour to Every Bite

With nearly two-thirds of Canadians ranking mayo among their top five condiments¹, the new HEINZ lineup delivers a flavour-forward and delicious way to enjoy dippable foods.

HEINZ turns up the flavour for Canadians, with the launch of new HEINZ Mayonnaise-Style Sauces, expanding its range of delicious condiment options in Canada. The new lineup is crafted for sauce lovers and made to satisfy consumers' growing craving for more adventurous options in the kitchen. With more than half of Canadians saying they need at least 2-3 sauces with their meals,¹ this new lineup delivers a flavour-forward and delicious way to elevate any at-home meal and meet Canadians' sauce needs.

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HEINZ Mayonnaise-Style Sauces

Starting today, fans nationwide can now enjoy eight crave-worthy HEINZ Mayo Sauces*, including four new flavours: Smoky Bacon, Garlic Parmesan, Mango Habanero and Pickle. These new additions reflect the country's deep-rooted love for mayo as nearly two-thirds of Canadians rank it among their top five condiments along with three quarters of residents in Quebec¹. With this expanded lineup, HEINZ is giving Canadians even more craveable ways to enjoy their favourite dippable foods.

"At HEINZ, we know that Canadians crave bold and delicious flavours, and we're thrilled to introduce our new lineup of HEINZ Mayonnaise-Style Sauces to shake up the mayo category and give Canadians more exciting dipping options," said Jenna Zylber, Head of Innovation at Kraft Heinz Canada. "As a brand, HEINZ has been a staple for Canadian households for generations and we're proud to expand our portfolio with delicious new options that are so irresistible, you won't be able to stop at just one dip!"

While mayo may be in the top five when it comes to condiments, flavoured options on the market are limited, causing the nearly three quarters of Canadians who dip mayo to have to mix it with other sauces like ketchup or hot sauce². With flavour as king and nothing stopping irrational mayo lovers from finding the perfect mix, these new innovative offerings remove the extra step and create the perfect flavour pairing. Dip into your favourite foods with exciting new taste combinations including:

• HEINZ Smoky Bacon Flavour Mayonnaise-Style Sauce: A bold blend of smoky bacon flavour and creamy mayonnaise, perfect for adding savoury depth to chicken tenders, fries, onion rings and mozzarella sticks.
• HEINZ Garlic Parmesan Flavour Mayonnaise-Style Sauce: Layering fragrant garlic and creamy parmesan flavour, ideal for dipping kabobs, fries, potato wedges, samosas and chicken tenders.
• HEINZ Mango Habanero Mayonnaise-Style Sauce: A fusion of sweet mango and spicy habanero, bring a balanced kick to onion rings, chicken tenders, coconut shrimp and fries.
• HEINZ Pickle Mayonnaise-Style Sauce: A tangy twist of pickles and creamy mayonnaise best paired with chicken wings, fries, nuggets, onion rings and more.

With craveable flavours in every bite, the new HEINZ Mayo Sauces* are so irresistible, Canadians might just find themselves double dipping to enjoy more of the exciting flavours. They wouldn't be alone either, as nearly two-thirds of Canadians admit to double dipping when no one's around¹, but with HEINZ Mayo Sauces* it's time to dip freely!

The all-new HEINZ Mayo Sauces* round out the full, craveable lineup with other fan favourite flavours including Mayochup, Sriracha, Garlic and Real Mayonnaise and are now available nationwide at major retailers across Canada. To learn more about the new HEINZ Mayonnaise-Style Sauces and HEINZ's ever-evolving portfolio, visit our website and follow @Heinz_CA on Instagram and TikTok.

ABOUT THE KRAFT HEINZ COMPANY

Kraft Heinz Canada's heritage can be traced back over a century to when James Lewis Kraft of Stevensville, Ontario began selling cheese from a horse-drawn wagon in 1903. Heinz Canada was established in 1909 in Leamington, Ontario where its first products were pickles sourced from local growers. Following the 2015 merger between KraftFoods Group and H.J. Heinz Company, Kraft Heinz Canada became a subsidiary of the newly formed Kraft Heinz Company (NASDAQ:KHC). Now the country's second largest food and beverage company, iconic Kraft Heinz Canada products like Kraft Peanut Butter, Heinz Ketchup, KD, Philadelphia Cream Cheese, Renée's Dressing, Jell-O, Classico, Kool-Aid and Maxwell House are found in over 97 percent of Canadian households.

Kraft Heinz Canada is driving transformation inspired by Kraft Heinz's global purpose, Let's Make Life Delicious, by creating memorable community moments through local initiatives such as Kraft Heinz Project Play and Kraft Hockeyville, while also supporting food banks across Canada through Kraft Heinz Project Pantry. Learn more about our journey by visiting kraftheinzcompany.com or following us on LinkedIn.

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