Hy-Vee Health and Oscar Health's New Concierge Care Plan Redefines Healthcare for the Des Moines Business Community
Hy-Vee, Inc. ("Hy-Vee"), a leading grocery store in the Midwest, and Oscar Health, Inc. ("Oscar") (NYSE:OSCR), a leading healthcare technology company, are now offering concierge healthcare at an affordable fixed price to the Des Moines business community for 2026 Open Enrollment.
The new Hy-Vee Health with Oscar plan gives the 400,000 employees in Polk and Dallas counties a suite of healthcare, lifestyle, and shopping benefits in one comprehensive package. Oscar's employer-funded individual market plan, or ICHRA, offers double-digit savings compared to group employer plans and includes:
- Budget-friendly coverage: Low monthly premiums for individuals and the whole family.
- Free care at Hy-Vee Health Exemplar Care: $0 unlimited primary care, urgent care and telehealth visits; $0 annual and routine labs; and $0 on 100-plus generic medications (a $2,400 value).
- Low-cost specialists and prescriptions: Top-rated specialists close to home and affordable prescriptions available at Hy-Vee pharmacies while shopping.
- 1:1 guidance: Oscar Care Guide support to help find care and understand benefits. Plus, access to Oswell, a first-of-its-kind health AI agent, with 24/7 support about symptoms, medications, and common test results.
- Everyday perks: $50 in Hy-Vee rewards for taking healthy actions – redeemable on groceries, gas, nutrition support, and more.
"We are proud to partner with Oscar to provide health insurance," said Dr. Jon Van Der Veer, Founder and CEO of Hy-Vee Health Exemplar Care. "Under the plan, employers and their teams can now get high-quality care for free while enjoying exclusive rewards at Hy-Vee stores when they use their benefits."
Employers can get an ICHRA quote in under a day and enroll employees in the Hy-Vee Health with Oscar plan in three simple steps:
- Set a budget: Choose a predictable tax-free contribution per employee.
- Engage an ICHRA administrator: They take the hassle out of the enrollment process – no more compliance headaches, taking risk with self-insured plans, or dealing with unstable group premium hikes. Simply visit hioscar.com/hy-vee/group to connect with one of Oscar's trusted partners.
- Introduce benefits: Employees easily select plans, including Hy-Vee Health with Oscar. They receive monthly tax-free contributions that cover all costs – often with extra money for vision, dental, and more.
"Our launch with Hy-Vee is the future of employer healthcare: simple, flexible, and built around your life," said Geoff Bartsh, SVP, Midwest Markets of Oscar Health. "We are proud to offer Des Moines employees better value with a trusted name in the community, and look forward to expanding our breakthrough benefits across Iowa and beyond."
Brokers can earn extra bonuses for signing employers up for ICHRA and the Hy-Vee Health with Oscar plan. Get started here: hioscar.com/hy-vee-health/brokers.
Employees and consumers can enroll for the Hy-Vee Health with Oscar plan until Jan. 15, 2026 through their employer's ICHRA plan administrator. Consumers shopping for coverage not through their employer can call 1-833-419-8482.
About Oscar Health
Oscar Health, Inc. ("Oscar") is a leading healthcare technology company built around a full stack technology platform and a relentless focus on serving our members. We have been challenging the status quo in the healthcare system since our founding in 2012, and are dedicated to making a healthier life accessible and affordable for all. Oscar offers Individual & Family plans and health technology solutions that power the healthcare industry through +Oscar. Our technology drives superior experiences, deep engagement, and high-value clinical care, earning us the trust of approximately 2.0 million members, as of June 30, 2025.
About Hy-Vee
Hy-Vee, Inc. is an employee-owned corporation operating more than 570 business units across nine Midwestern states with sales of more than $13 billion annually. Hy-Vee was recently named the No. 1 grocery store in America by USA TODAY. Hy-Vee operates multiple health and wellness brands including the pass-through pharmacy benefit manager Vivid Clear Rx, telehealth and online pharmacy provider RedBox Rx, Amber Specialty Pharmacy, and more than 270 Hy-Vee Pharmacy retail locations. Hy-Vee is also a joint owner of Hy-Vee Health Exemplar Care, an Iowa-based medical practice that operates clinics across the Midwest.
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This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical fact contained herein are forward-looking statements. These statements include, but are not limited to, statements about our business prospects; our plans and products; our technology, including the functionality of our AI tools; and our management's plans and objectives for future operations, expectations and business strategy. In some cases, you can identify forward-looking statements by terms such as "may," "will," "should," "expects," "plans," "anticipates," "could," "intends," "targets," "projects," "contemplates," "believes," "estimates," "predicts," "potential," or "continue" or the negative of these terms or other similar expressions. Accordingly, we caution you that any such forward-looking statements are not guarantees of future performance and are subject to risks, assumptions, and uncertainties that are difficult to predict and generally beyond our control. Although management believes that the expectations reflected in these forward-looking statements are reasonable as of the date made, there are or will be important factors that could cause our actual results to differ materially from those indicated in these forward-looking statements, including, but not limited to, the factors set forth under the caption "Risk Factors" in our Annual Report on Form 10-K for the year ended December 31, 2024, and our Quarterly Reports on Form 10-Q for the quarterly period ended March 31, 2025, and the quarterly period ended June 30, 2025, each as filed with the Securities and Exchange Commission ("SEC"), as well as our other filings with the SEC. You are cautioned not to place undue reliance on any forward-looking statements made in this press release. Any forward-looking statement speaks only as of the date as of which it is made, and, except as otherwise required by law, we do not undertake any obligation to publicly update or review any forward-looking statement, whether as a result of new information, future developments or otherwise. New factors emerge from time to time, and it is not possible for us to predict which will arise.
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Oscar Health Contact:
Kristen Prestano
VP of Communications
[email protected]
Hy-Vee Contact:
Tina Potthoff
SVP of Communications
[email protected]