iHeartMedia Brings Hit Podcasts to a Global Audience, Now Streaming in New Languages
Leading podcast publisher to make 10 top U.S. podcasts accessible in 6 new translations
iHeartMedia, the No. 1 podcast publisher globally according to Podtrac, today announced that some of the world's most popular podcasts are now available in multiple languages to listeners in new regions around the globe on iHeartRadio, Apple Podcasts and other major podcast platforms.
Newly translated iHeartMedia-produced shows include "On Purpose with Jay Shetty," "Revisionist History with Malcolm Gladwell," "Stuff You Missed in History Class," Stuff They Don't Want You to Know," "Before Breakfast with Laura Vanderkam," "How to Money," "Stuff to Blow Your Mind," "Betrayal," "The Girlfriends" and "Murder 101." A selection of translated episodes will begin rolling out today and will become available in six widely spoken languages including Spanish, French, Arabic, Portuguese, Hindi and Mandarin, with plans to expand to even more shows and languages in the future.
"We have been fortunate to build a huge global audience that continues to reach more people around the world every day. One of the questions I get asked most is, 'When will the podcast be in Spanish? When will it be in Hindi?' And now, not only those, but several more languages as well," said Jay Shetty. "Expanding into more languages gives us the special opportunity to serve our audience better and bring these conversations to even more people. I truly believe this will deepen our impact, extend our reach and push forward our mission to make the world happier, healthier and more healed."
"To have the opportunity to expand the intimacy and connection podcast hosts have with their audiences to even more people in their native language is super exciting," said Malcolm Gladwell. "All my life my mom told me I had to learn another language. Turns out she was wrong."
"Global podcast listenership continues to rise, with podcast consumption significantly growing in regions such as Latin America, Europe, India and other parts of Asia," said Conal Byrne, CEO of the iHeart Digital Audio Group for iHeartMedia. "Podcast translation is an exciting step forward as content continues to globalize, allowing us to bring our catalog of hit shows and talent to these regions, helping us reach new audiences and bring fresh, insightful content worldwide."
Podcast translations mark another step forward in iHeartPodcasts' mission to make podcasting more accessible and inclusive. Earlier this year iHeart Women's Sports, the first platform dedicated exclusively to highlighting women's sports, announced eight new shows; and iHeartMedia and Charlamagne the God also announced the lineup for its annual Black Effect Podcast Festival – an event focused on storytelling, collaboration and live experiences as Black voices continue to shape culture and drive conversations. And, most recently iHeartMedia announced a partnership with the Government Communications Office of the State of Qatar to bring podcasting infrastructure, including a state-of-the-art podcast studio, to Qatar and a lineup of original shows to Arabic-listeners in the Middle East and North Africa.
All translated shows in each language are available to listen on iHeartRadio and most major podcast platforms. For clients and advertisers seeking media plans outside of North America they can reach out to [email protected].
About iHeartMedia
iHeartMedia, Inc. (NASDAQ:IHRT) is the leading audio media company in America, with 90% of Americans listening to iHeart broadcast radio in every month. iHeart's broadcast radio assets alone have a larger audience in the U.S. than any other media outlet; twice the size of the next largest broadcast radio company; and over four times the ad-enabled audience of the largest digital only audio service. iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined, has the most recognizable live events across all genres of music, has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and is the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit iHeartMedia.com for more company information.
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Media:
Angel Aristone for iHeartMedia
[email protected]