Imagine That: Xfinity's New Brand Platform Electrifies Imagination, and Frankenstein, With Unmatched Connectivity and Entertainment
Xfinity's New Brand Platform Asks Consumers to Imagine How the Smartest and Most Reliable WiFi, Mobile, Home Security and Entertainment Come Together and Unlock the Extraordinary
The Work Leverages Universal Pictures Iconic IP and Universal Parks Creative Team to Bring Humanity to The Classic Dr. Frankenstein and His Monster "Frank"
Comcast's Xfinity has launched "Imagine That", a lasting brand platform designed to spark curiosity and inspire possibilities. "Imagine That" invites consumers into a world where technology fades into the background, working so seamlessly that life feels simpler, safer, and more extraordinary. Only Xfinity turns imagination into reality with its powerful connectivity and entertainment ecosystem.
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Xfinity electrifies Frank's humanity and creativity in newest brand platform.
"Imagine That" kicks off nationwide with a two-minute short film that leverages the rich IP of Comcast NBCUniversal with Dr. Frankenstein and his iconic monster, Frankenstein, or "Frank", putting a fresh take on the classic story. This time, they're stepping into a world powered by Xfinity, where the smartest and fastest WiFi, mobile, and entertainment create magical experience that bring Frank humanity. It's a simple metaphor for life being better when technology works on your behalf and brings everything together seamlessly.
To create the "Imagine That" short film, Comcast's Xfinity tapped into the timeless world of Universal Monsters. In collaboration with Universal Pictures and the Universal Parks team, the production rebuilt the intricate medieval lab of Dr. Frankenstein, as seen in "Monsters Unchained: The Frankenstein Experiment" ride at Epic Universe's Dark Universe. With the help of the parks' masterful make-up and prosthetic artists, Frankenstein's look was faithfully reinvented - from his unmistakable green complexion to the square head, neck bolts, and boots that have made him a cultural legend.
"At Xfinity, we're not just imagining the future, we're building it. From self-healing WiFi to mobile, home security, and entertainment, we're delivering powerful experiences that work together in ways that make life simpler, safer, and a lot more fun," said Jon Gieselman, Chief Growth Officer, Connectivity and Platforms, Comcast. "We believe our products should be intuitive, invisible, and inspiring, unlocking possibilities you didn't even know you needed."
"Imagine That" shows how Xfinity makes life easier by bringing everything together: fast, reliable WiFi, powerful mobile, and a seamless entertainment experience. It starts with Xfinity Internet, delivering whole-home WiFi with multi-gig speeds, ultra-low lag, and the ability to connect all your devices, from smart cameras to doorbells. Add Xfinity Mobile and enjoy speeds up to 1-gig at home and on the go with WiFi PowerBoost. At home, Xfinity's Entertainment Experience puts everything in one place - live TV, 450+ streaming apps, and 200,000 movies, plus features like Enhanced 4K and Multiview for less searching and more time watching your favorite game, show or film.
The platform was developed in partnership with Goodby Silverstein & Partners (GS&P) and directed by Lance Acord of Park Pictures, with creative contributions from Universal's creative partners.
"It's remarkable when Frankenstein's creation, who seems so far from human emotion, can suddenly embody it in such a magical way," said Jeff Goodby, Co-Founder and Co-Chairman of GS&P. "This campaign perfectly reflects a brand that opens the door to extraordinary stories and gives people unmatched access to the world's best entertainment and connectivity."
Stories under the "Imagine That" banner will continue to roll out this fall, into 2026, and beyond in partnership with Goodby Silverstein & Partners. Xfinity customers can find a behind the scenes video of the making of the short film and more on their Xfinity entertainment device by simply saying "Halloween" into their voice remote.
To learn more about Xfinity products, visit Xfinity.com.
About Comcast Corporation
Comcast Corporation (NASDAQ: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information.
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Camillia Travia
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267-582-6411