Matco Tools Launches the Eagle Experience Mobile Toolbox and Diagnostic Tour
Matco Tools, a franchisee-led brand delivering quality automotive tools to professional technicians, is proud to announce the nationwide rollout of the Eagle Experience, a dynamic mobile showroom tour designed to bring cutting-edge tool storage and diagnostic technology directly to technicians, technical education students, and motorsports fans across the country. Launching this fall and continuing through 2026, the Eagle Experience will make stops at automotive repair centers, tech-ed campuses, and major NHRA drag racing events.
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Matco Eagle Experience Truck
The Matco Tools Eagle Experience is a fully customized tool truck transformed into a rolling innovation hub. Onboard, visitors will find Matco's latest toolbox models all proudly manufactured in Jamestown, NY. Guests can explore various storage solutions, view premium paint and trim options, and design their ideal setup using the interactive configurator station.
In addition to storage solutions, the Eagle Experience features Matco's full lineup of Maximus diagnostic scan tools. Each tool is demo-ready to showcase how modern diagnostics streamline automotive repairs, saving technicians time and improving efficiency with the latest software and OEM updates.
Celebrating Innovation in Motion
The Matco Tools Eagle Experience truck features a striking bald eagle design that brings Matco's traditional eagle brand logo to life in a bold new way. The truck is designed to spark conversations wherever it goes.
"The Matco Tools Eagle Experience elevates our brand and empowers our team," said Laurie Reinbolt, Sales Vice President of Matco Tools. "We have a strong, dedicaated network of Matco distributors. This bold initiative amplifies their presence. From the bald eagle graphics to the hands-on demos, this is Matco in motion."
Special Debut: Antron Brown's Custom-Wrapped Dragster
Matco Tools Eagle Experience will make a high-profile appearance at the NHRA Nevada Nationals, October 31–November 2, where Matco will unveil a custom Matco Tools Eagle Experience wrap on Antron Brown's 4x NHRA Top Fuel Championship-winning dragster. Fans can catch the truck and dragster at the race and throughout Las Vegas—just in time for SEMA 2025, one of the automotive industry's biggest events.
The Matco Tools Eagle Experience will also be featured at the adrenaline-fueled NHRA Finals in Pomona, CA, November 13–16, for the Mission Foods Drag Racing Series finale.
Join the Movement
Matco Tools invites fans and technicians alike to share their Eagle Experience moments on social media using #MatcoTools and #EagleExperience. With every stop, Matco Tools is driving brand awareness, fostering community engagement, and building lasting relationships with automotive professionals and enthusiasts nationwide.
ABOUT MATCO TOOLS
Since 1979, the mission of Matco Tools has been to provide professional mechanics and auto enthusiasts with all the premium tools, storage and equipment they need to get the job done, while also offering best-in-class service and customer support. The company's network of over 1,900 premier independent mobile distributors is focused on developing and maintaining trust-based relationships with its customers. Ranked among the top 50 in Entrepreneur magazine's 2025 Franchise 500®, the company continues to expand throughout the United States and Canada, adding several hundred mobile stores each year. For more information, please visit www.MatcoTools.com. Matco Tools is a subsidiary of Vontier Corporation. Vontier is a global industrial technology company focused on smarter transportation and mobility.
ABOUT VONTIER CORPORATION
Vontier (NYSE:VNT) is a global industrial technology company uniting productivity, automation and multi-energy technologies to meet the needs of a rapidly evolving, more connected mobility ecosystem. Leveraging leading market positions, decades of domain expertise and unparalleled portfolio breadth, Vontier powers the way the world moves – delivering smart, safe and sustainable solutions to our customers and the planet. Vontier has a culture of continuous improvement and innovation built upon the foundation of the Vontier Business System and embraced by colleagues worldwide. Additional information about Vontier is available on the Company's website at www.vontier.com.
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Media Contact:
Irene Williams
Matco Tools
[email protected]