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    Member of 10% owner group Mark & Robyn Jones Descendants Trust 2014 sold $6,884,108 worth of shares (67,302 units at $102.29) and converted options into 67,302 shares (SEC Form 4)

    5/9/25 5:29:28 PM ET
    $GSHD
    Specialty Insurers
    Finance
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    SEC FORM 4 SEC Form 4
    FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
    Washington, D.C. 20549

    STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

    Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
    or Section 30(h) of the Investment Company Act of 1940
    OMB APPROVAL
    OMB Number: 3235-0287
    Estimated average burden
    hours per response: 0.5
      
    Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
      
    Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
    1. Name and Address of Reporting Person*
    Mark & Robyn Jones Descendants Trust 2014

    (Last) (First) (Middle)
    C/O GOOSEHEAD INSURANCE, INC.
    1500 SOLANA BLVD., BLDG 4, STE 4500

    (Street)
    WESTLAKE TX 76262

    (City) (State) (Zip)
    2. Issuer Name and Ticker or Trading Symbol
    Goosehead Insurance, Inc. [ GSHD ]
    5. Relationship of Reporting Person(s) to Issuer
    (Check all applicable)
    Director X 10% Owner
    Officer (give title below) X Other (specify below)
    Member of 10% owner group
    3. Date of Earliest Transaction (Month/Day/Year)
    05/08/2025
    4. If Amendment, Date of Original Filed (Month/Day/Year)
    6. Individual or Joint/Group Filing (Check Applicable Line)
    Form filed by One Reporting Person
    X Form filed by More than One Reporting Person
    Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
    1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
    Code V Amount (A) or (D) Price
    Class B Common Stock 05/08/2025 C 30,081 D $0 7,676,061 D(1)
    Class A Common Stock 05/08/2025 C 30,081 A $0 30,081 D(1)
    Class A Common Stock 05/08/2025 S 13,825 D $101.73(2) 16,256 D(1)
    Class A Common Stock 05/08/2025 S 16,256 D $102.14(3) 0 D(1)
    Class B Common Stock 05/09/2025 C 37,221 D $0 7,638,840 D(1)
    Class A Common Stock 05/09/2025 C 37,221 A $0 37,221 D(1)
    Class A Common Stock 05/09/2025 S 2,628 D $101.78(4) 34,593 D(1)
    Class A Common Stock 05/09/2025 S 29,665 D $102.52(5) 4,928 D(1)
    Class A Common Stock 05/09/2025 S 4,928 D $103.2(6) 0 D(1)
    Class A Common Stock 38,951 D(7)
    Class B Common Stock 182,349 D(7)
    Class A Common Stock 163,565 D(8)
    Class B Common Stock 132,349 D(8)
    Class B Common Stock 1,766,355 I By Trust(9)
    Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
    (e.g., puts, calls, warrants, options, convertible securities)
    1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
    Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
    LLC Units in Goosehead Financial, LLC $0 05/08/2025 C 30,081 (10) (10) Class A Common Stock 30,081 $0 7,676,061 D(1)
    LLC Units in Goosehead Financial, LLC $0 05/09/2025 C 37,221 (10) (10) Class A Common Stock 37,221 $0 7,638,840 D(1)
    LLC Units in Goosehead Financial, LLC $0 (10) (10) Class A Common Stock 182,349 182,349 D(7)
    LLC Units in Goosehead Financial, LLC $0 (10) (10) Class A Common Stock 132,349 132,349 D(8)
    LLC Units in Goosehead Financial, LLC $0 (10) (10) Class A Common Stock 1,766,355 1,766,355 I By Trust(9)
    1. Name and Address of Reporting Person*
    Mark & Robyn Jones Descendants Trust 2014

    (Last) (First) (Middle)
    C/O GOOSEHEAD INSURANCE, INC.
    1500 SOLANA BLVD., BLDG 4, STE 4500

    (Street)
    WESTLAKE TX 76262

    (City) (State) (Zip)

    Relationship of Reporting Person(s) to Issuer
    Director X 10% Owner
    Officer (give title below) X Other (specify below)
    Member of 10% owner group
    1. Name and Address of Reporting Person*
    Jones Mark Evan

    (Last) (First) (Middle)
    C/O GOOSEHEAD INSURANCE, INC.
    1500 SOLANA BLVD., BUILDING 4, STE 4500

    (Street)
    WESTLAKE TX 76262

    (City) (State) (Zip)

    Relationship of Reporting Person(s) to Issuer
    X Director X 10% Owner
    X Officer (give title below) X Other (specify below)
    Executive Chairman Member of 10% owner group
    1. Name and Address of Reporting Person*
    Jones Robyn Mary Elizabeth

    (Last) (First) (Middle)
    C/O GOOSEHEAD INSURANCE, INC.
    1500 SOLANA BLVD., BUILDING 4, STE 4500

    (Street)
    WESTLAKE TX 76262

    (City) (State) (Zip)

    Relationship of Reporting Person(s) to Issuer
    X Director X 10% Owner
    Officer (give title below) X Other (specify below)
    Member of 10% owner group
    Explanation of Responses:
    1. Reflects shares of Class A Common Stock, shares of Class B Common Stock or LLC Units, as applicable, held (i) directly by the Mark & Robyn Jones Descendants Trust 2014 and (ii) indirectly by Mark Evan Jones and Robyn Mary Elizabeth Jones, who serve as trustees of the Mark & Robyn Jones Descendants Trust 2014 and whose immediate family members are beneficiaries of the Mark & Robyn Jones Descendants Trust 2014.
    2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $101.00 to $101.99, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.
    3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $102.00 to $102.81, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.
    4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $101.56 to $101.98, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.
    5. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $102.00 to $102.97, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.
    6. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $103.02 to $103.36, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4
    7. Reflects shares of Class A Common Stock, shares of Class B Common Stock or LLC Units, as applicable, held directly by Mark Evan Jones, and does not reflect Class A Common Stock, shares of Class B Common Stock or LLC Units, as applicable, held by his spouse, Robyn Mary Elizabeth Jones, who is independently a reporting person of the issuer.
    8. Reflects shares of Class A Common Stock, shares of Class B Common Stock or LLC Units, as applicable, held directly by Robyn Mary Elizabeth Jones, and does not reflect Class A Common Stock, shares of Class B Common Stock or LLC Units, as applicable, held by her spouse, Mark Evan Jones, who is independently a reporting person of the issuer.
    9. Reflects shares of Class B Common Stock or LLC Units, as applicable, held indirectly by Mark Evan Jones and Robyn Mary Elizabeth Jones, who serve as trustees of various trusts and whose immediate family members are beneficiaries of such trusts.
    10. Each LLC Unit, together with a share of Class B common stock, may be converted by the holder into one share of Class A common stock at any time. The LLC Units do not expire.
    Remarks:
    /s/ John O'Connor, as Attorney-in-Fact for Mark Evan Jones 05/09/2025
    /s/ John O'Connor, as Attorney-in-Fact for Robyn Mary Elizabeth Jones 05/09/2025
    /s/ John O'Connor, as Attorney-in-Fact for Mark & Robyn Jones Descendants Trust 2014 05/09/2025
    ** Signature of Reporting Person Date
    Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
    * If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
    ** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
    Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
    Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
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