• Live Feeds
    • Press Releases
    • Insider Trading
    • FDA Approvals
    • Analyst Ratings
    • Insider Trading
    • SEC filings
    • Market insights
  • Analyst Ratings
  • Alerts
  • Subscriptions
  • AI SuperconnectorNEW
  • Settings
  • RSS Feeds
Quantisnow Logo
  • Live Feeds
    • Press Releases
    • Insider Trading
    • FDA Approvals
    • Analyst Ratings
    • Insider Trading
    • SEC filings
    • Market insights
  • Analyst Ratings
  • Alerts
  • Subscriptions
  • AI SuperconnectorNEW
  • Settings
  • RSS Feeds
PublishGo to AppAI Superconnector
    Quantisnow Logo

    © 2025 quantisnow.com
    Democratizing insights since 2022

    Services
    Live news feedsRSS FeedsAlertsPublish with Us
    Company
    AboutQuantisnow PlusContactJobsAI superconnector for talent & startupsNEW
    Legal
    Terms of usePrivacy policyCookie policy

    SEC Form 144 filed by Affirm Holdings Inc.

    6/16/25 4:21:10 PM ET
    $AFRM
    Finance: Consumer Services
    Finance
    Get the next $AFRM alert in real time by email
    Form 144 Filer Information UNITED STATES
    SECURITIES AND EXCHANGE COMMISSION
    Washington, D.C. 20549

    Form 144

    NOTICE OF PROPOSED SALE OF SECURITIES
    PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933

    FORM 144

    144: Filer Information

    Filer CIK
    0001669081
    Filer CCC
    XXXXXXXX
    Is this a LIVE or TEST Filing? Radio button checked LIVE Radio button not checked TEST

    Submission Contact Information

    Name
    Phone
    E-Mail Address

    144: Issuer Information

    Name of Issuer
    Affirm Holdings, Inc.
    SEC File Number
    001-39888
    Address of Issuer
    650 California Street
    San Francisco
    CALIFORNIA
    94108
    Phone
    4159601518
    Name of Person for Whose Account the Securities are To Be Sold
    NOEL WATSON
    See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

    Relationship to Issuer
    Director

    144: Securities Information

    Title of the Class of Securities To Be SoldName and Address of the BrokerNumber of Shares or Other Units To Be SoldAggregate Market ValueNumber of Shares or Other Units OutstandingApproximate Date of SaleName the Securities Exchange
    Common
    Morgan Stanley Smith Barney LLC Executive Financial Services
    1 New York Plaza
    8th Floor
    New York � NY � 10004
    2500147775.0028182561306/16/2025
    NASDAQ


    Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

    144: Securities To Be Sold

    Title of the ClassDate you AcquiredNature of Acquisition TransactionName of Person from Whom AcquiredIs this a Gift?Date Donor AcquiredAmount of Securities AcquiredDate of PaymentNature of Payment *
    Common12/06/2023Restricted Stock UnitsIssuerCheckbox not checked250012/06/2023N/A

    * If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.



    Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

    144: Securities Sold During The Past 3 Months

    Name and Address of SellerTitle of Securities SoldDate of SaleAmount of Securities SoldGross Proceeds
    10b5-1 Sales for NOEL WATSON
    650 California Street
    San Francisco � CA � 94108
    Common03/17/20252500114450.25

    144: Remarks and Signature

    Remarks
    Date of Notice
    06/16/2025
    Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1
    06/14/2024

    ATTENTION:

    The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
    Signature
    /s/ Noel Watson

    ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

    Get the next $AFRM alert in real time by email

    Crush Q3 2025 with the Best AI Superconnector

    Stay ahead of the competition with Standout.work - your AI-powered talent-to-startup matching platform.

    AI-Powered Inbox
    Context-aware email replies
    Strategic Decision Support
    Get Started with Standout.work

    Recent Analyst Ratings for
    $AFRM

    DatePrice TargetRatingAnalyst
    8/1/2025$74.00Neutral
    Rothschild & Co Redburn
    7/21/2025$80.00Outperform
    Oppenheimer
    7/17/2025$78.00Buy
    Deutsche Bank
    7/14/2025Buy → Neutral
    BTIG Research
    6/12/2025$69.00Equal-Weight
    Stephens
    6/2/2025$58.00Buy
    Truist
    5/9/2025$65.00Neutral → Positive
    Susquehanna
    4/8/2025$50.00Buy
    TD Cowen
    More analyst ratings

    $AFRM
    Press Releases

    Fastest customizable press release news feed in the world

    View All

    Affirm launches on Stripe Terminal, unlocking pay-over-time for in-store shoppers

    First-ever direct BNPL integration on Stripe Terminal Allows U.S. and Canadian merchants to offer Affirm across online and offline channels Affirm (NASDAQ:AFRM), the payment network that empowers consumers and helps merchants drive growth, and Stripe, the programmable financial services company, have expanded their partnership with the first buy now, pay later (BNPL) integration on Stripe Terminal. This integration enables U.S. and Canadian merchants to offer Affirm's flexible, transparent payment options to in-store shoppers directly through Stripe Terminal, which has over one million devices in use. "We're excited to deepen our multi-year partnership with Stripe and bring Affirm to

    8/13/25 9:00:00 AM ET
    $AFRM
    Finance: Consumer Services
    Finance

    Affirm expands work with Google Pay, integrates with autofill on Chrome

    U.S. consumers shopping on Chrome's desktop browser can quickly and seamlessly access Affirm via autofill feature Affirm (NASDAQ:AFRM), the payment network that empowers consumers and helps merchants drive growth, today announced that it is expanding its collaboration with Google Pay and making its flexible, transparent payment options available via autofill on Chrome. This announcement builds on Affirm's launch on Google Pay in early 2024, which enabled eligible consumers to pay over time with Affirm wherever the Google Pay button is accepted. Now, using autofill on Chrome, eligible shoppers can pay over time with Affirm quickly and conveniently, at more places where they shop. "By i

    8/12/25 9:10:00 AM ET
    $AFRM
    Finance: Consumer Services
    Finance

    Boot Barn renews exclusive partnership with Affirm

    Multi-year renewal extends Affirm's exclusive role as Boot Barn's pay-over-time provider, both online and in-store Boot Barn Holdings, Inc. (NYSE:BOOT), the parent company of Boot Barn, Sheplers, and Country Outfitter, today announced it has extended its exclusive, multi-year partnership with Affirm (NASDAQ:AFRM), the payment network that empowers consumers and helps merchants drive growth. The renewed agreement builds on a strong relationship between the two companies, allowing consumers to continue using Affirm to pay over time — both online at checkout across all three brands and in-store at over 450 Boot Barn locations nationwide. Whether shopping for work boots, western wear, or ap

    8/6/25 9:00:00 AM ET
    $AFRM
    $BOOT
    Finance: Consumer Services
    Finance
    Clothing/Shoe/Accessory Stores
    Consumer Discretionary

    $AFRM
    SEC Filings

    View All

    SEC Form 144 filed by Affirm Holdings Inc.

    144 - Affirm Holdings, Inc. (0001820953) (Subject)

    8/18/25 4:42:55 PM ET
    $AFRM
    Finance: Consumer Services
    Finance

    SEC Form 144 filed by Affirm Holdings Inc.

    144 - Affirm Holdings, Inc. (0001820953) (Subject)

    8/18/25 4:42:42 PM ET
    $AFRM
    Finance: Consumer Services
    Finance

    SEC Form 144 filed by Affirm Holdings Inc.

    144 - Affirm Holdings, Inc. (0001820953) (Subject)

    8/18/25 4:12:19 PM ET
    $AFRM
    Finance: Consumer Services
    Finance

    $AFRM
    Insider Trading

    Insider transactions reveal critical sentiment about the company from key stakeholders. See them live in this feed.

    View All

    Chief Legal Officer Adkins Katherine exercised 6,489 shares at a strike of $23.33 and sold $486,675 worth of shares (6,489 units at $75.00) (SEC Form 4)

    4 - Affirm Holdings, Inc. (0001820953) (Issuer)

    8/7/25 5:59:54 PM ET
    $AFRM
    Finance: Consumer Services
    Finance

    Chief Legal Officer Adkins Katherine sold $4,545,885 worth of shares (60,596 units at $75.02), exercised 62,302 shares at a strike of $22.69 and covered exercise/tax liability with 773 shares, increasing direct ownership by 0.83% to 113,400 units (SEC Form 4)

    4 - Affirm Holdings, Inc. (0001820953) (Issuer)

    8/5/25 6:03:25 PM ET
    $AFRM
    Finance: Consumer Services
    Finance

    President Michalek Libor converted options into 2,336 shares and covered exercise/tax liability with 1,187 shares, increasing direct ownership by 0.63% to 184,614 units (SEC Form 4)

    4 - Affirm Holdings, Inc. (0001820953) (Issuer)

    8/5/25 6:03:18 PM ET
    $AFRM
    Finance: Consumer Services
    Finance

    $AFRM
    Analyst Ratings

    Analyst ratings in real time. Analyst ratings have a very high impact on the underlying stock. See them live in this feed.

    View All

    Rothschild & Co Redburn initiated coverage on Affirm with a new price target

    Rothschild & Co Redburn initiated coverage of Affirm with a rating of Neutral and set a new price target of $74.00

    8/1/25 8:12:40 AM ET
    $AFRM
    Finance: Consumer Services
    Finance

    Oppenheimer initiated coverage on Affirm with a new price target

    Oppenheimer initiated coverage of Affirm with a rating of Outperform and set a new price target of $80.00

    7/21/25 8:29:09 AM ET
    $AFRM
    Finance: Consumer Services
    Finance

    Deutsche Bank resumed coverage on Affirm with a new price target

    Deutsche Bank resumed coverage of Affirm with a rating of Buy and set a new price target of $78.00

    7/17/25 8:02:31 AM ET
    $AFRM
    Finance: Consumer Services
    Finance

    $AFRM
    Financials

    Live finance-specific insights

    View All

    Affirm to Announce Fourth Quarter Fiscal Year 2025 Results on August 28, 2025

    Affirm Holdings, Inc. (NASDAQ:AFRM), the payment network that empowers consumers and helps merchants drive growth, today announced that it will publish its fourth quarter fiscal year 2025 shareholder letter, including its financial results, on its investor relations website at https://investors.affirm.com/ on Thursday, August 28, 2025, after market close. The Company will host a conference call and webcast at 5:00pm ET that same day. Hosting the call will be Max Levchin (Founder and Chief Executive Officer), Michael Linford (Chief Operating Officer), and Rob O'Hare (Chief Financial Officer). A replay will be available on the investor relations website following the call. About Affirm

    7/31/25 4:07:00 PM ET
    $AFRM
    Finance: Consumer Services
    Finance

    Affirm reports third fiscal quarter 2025 results

    Affirm Holdings, Inc. (NASDAQ:AFRM) ("Affirm" or the "Company"), the payment network that empowers consumers and helps merchants drive growth, today reported financial results for its fiscal 2025 third quarter ended March 31, 2025. The results, which include a shareholder letter furnished to the U.S. Securities and Exchange Commission on Form 8-K, can be found in the "Events and Presentations" section of the Company's investor relations website at https://investors.affirm.com/. Affirm will host a conference call and webcast to discuss its financial results today at 5:00pm ET. Hosting the call will be Max Levchin, Founder and Chief Executive Officer, Michael Linford, Chief Operating Officer

    5/8/25 4:05:00 PM ET
    $AFRM
    Finance: Consumer Services
    Finance

    Affirm to Announce Third Quarter Fiscal Year 2025 Results on May 8, 2025

    Affirm Holdings, Inc. (NASDAQ:AFRM), the payment network that empowers consumers and helps merchants drive growth, today announced that it will publish its third quarter fiscal year 2025 shareholder letter, including its financial results, on its investor relations website at https://investors.affirm.com/ on Thursday, May 8, 2025, after market close. The Company will host a conference call and webcast at 5:00pm ET that same day. Hosting the call will be Max Levchin (Founder and Chief Executive Officer), Michael Linford (Chief Operating Officer), and Rob O'Hare (Chief Financial Officer). A replay will be available on the investor relations website following the call. About Affirm Affirm's

    4/3/25 4:05:00 PM ET
    $AFRM
    Finance: Consumer Services
    Finance

    $AFRM
    Large Ownership Changes

    This live feed shows all institutional transactions in real time.

    View All

    Amendment: SEC Form SC 13G/A filed by Affirm Holdings Inc.

    SC 13G/A - Affirm Holdings, Inc. (0001820953) (Subject)

    11/13/24 12:49:26 PM ET
    $AFRM
    Finance: Consumer Services
    Finance

    Amendment: SEC Form SC 13G/A filed by Affirm Holdings Inc.

    SC 13G/A - Affirm Holdings, Inc. (0001820953) (Subject)

    10/29/24 4:05:59 PM ET
    $AFRM
    Finance: Consumer Services
    Finance

    Amendment: SEC Form SC 13G/A filed by Affirm Holdings Inc.

    SC 13G/A - Affirm Holdings, Inc. (0001820953) (Subject)

    8/5/24 8:50:22 AM ET
    $AFRM
    Finance: Consumer Services
    Finance

    $AFRM
    Leadership Updates

    Live Leadership Updates

    View All

    FICO and Affirm Unveil Industry-Leading Analysis of 'Buy Now, Pay Later' Loans

    First-of-its-kind analysis finds Affirm customers with multiple BNPL loans would be most likely to experience score increases with FICO's innovative treatment of that data FICO (NYSE:FICO), global analytics software leader, today released key guidance and takeaways from a study that analyzed the impact of including ‘Buy Now, Pay Later' (BNPL) loans in a consumer's FICO® Score. FICO conducted the 12-month study in partnership with Affirm (NASDAQ:AFRM), the payment network that empowers consumers and helps merchants drive growth. The research compared the FICO® Scores of more than 500,000 consumers who opened at least one new Affirm BNPL loan against a benchmark population of consumers wi

    2/4/25 8:00:00 AM ET
    $AFRM
    $FICO
    Finance: Consumer Services
    Finance
    Real Estate