New brand name and visual identity reflect the asset manager's growth and strategic ambition as the leading partner and provider of innovative investment exposures and tailored solutions for its clients across global markets
State Street Global Advisors, the asset management business of State Street Corporation (NYSE:STT), today announced its new brand name: State Street Investment Management. The rebranding highlights the firm's focus on growth and engagement with clients and partners, and its commitment to product innovation, in service of creating better outcomes for the world's investors and the people they serve.
"Today marks a new chapter in our story – one that reflects our values, honors our rich heritage, and brings our vision for the future into sharper focus," said Yie-Hsin Hung, President and Chief Executive Officer of State Street Investment Management. "Our new brand underscores our mission of investing in our clients as they invest in the markets, delivering tailored solutions, and prioritizing partnerships."
In developing the new brand identity, State Street conducted research and solicited input and feedback from clients, investors and employees around the world. The update puts a stronger focus on the firm's "One State Street" approach that aims to enhance collaboration across State Street Corporation and expand offerings for the benefit of investors globally.
Founded in 1978 and headquartered in Boston, State Street Investment Management is the fourth-largest asset manager in the world*, managing approximately $4.67 trillion in assets† and serving a spectrum of clients, from institutional and individual investors to plan sponsors and financial advisors.
"State Street Investment Management is an essential partner to investors, offering them unparalleled expertise, unique insights, and both innovative and cost-effective solutions," said John Brockelman, Chief Marketing Officer for State Street Investment Management. "We're excited to unveil a new brand that communicates that promise. These changes to our brand strengthen our value proposition, simplify the way we go to market, and improve our clients' experience across State Street."
"To us, the word ‘investment' is not just about the capital markets," said Hung. "As a firm, we're investing in our relationships, investing in innovation and investing in the future. We're helping secure better outcomes for our clients, and we're pleased to present a new brand name that reflects this."
Today's announcement builds on a recently launched investor campaign, "Getting There Starts Here," showcasing State Street Investment Management's commitment to helping all investors achieve their financial objectives. Additional details and information on the rebrand can be found here.
*Pensions & Investments Research Center, as of 12/31/24.
About State Street Investment Management
At State Street Investment Management, we have been helping to deliver better outcomes to institutions, financial intermediaries, and investors for nearly half a century. Starting with our early innovations in indexing and ETFs, our rigorous approach continues to be driven by market-tested expertise and a relentless commitment to those we serve. With over $4 trillion in assets managed†, clients in over 60 countries, and a global network of strategic partners, we use our scale to create a comprehensive and cost-effective suite of investment solutions that help investors get wherever they want to go. For more information, visit www.statestreet.com/investment-management.
†This figure is presented as of March 31, 2025 and includes ETF AUM of $1,553.58 billion USD of which approximately $106.42 billion USD in gold assets with respect to SPDR products for which State Street Global Advisors Funds Distributors, LLC (SSGA FD) acts solely as the marketing agent. SSGA FD and State Street Global Advisors are affiliated. Please note all AUM is unaudited.
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