Super League and Advertising Week Partner on the First-Ever Gaming Summit at AWNewYork
~ The half-day forum will spotlight the future of playable media, brand innovation and next-gen consumer engagement ~
SANTA MONICA, Calif., July 17, 2025 (GLOBE NEWSWIRE) -- Super League (NASDAQ:SLE), a leader in engaging audiences through playable media, content, and experiences within mobile games and the world's largest immersive platforms, has joined forces with Advertising Week to co-present the first-ever Gaming Summit at Advertising Week New York 2025, taking place October 6–9 in The Penn District.
A recent report by Dentsu highlights that the worldwide audience of people who play video games is now 3.5 billion in size, yet only 5% of advertising spend is deployed to engage them. The Gaming Summit at AWNewYork 2025 is Advertising Week's first dedicated forum to showcase the value, effectiveness, and scale available within this underappreciated sector. To ensure the content directly addresses how brands can drive real results in gaming, Advertising Week has partnered with Super League to curate an expert advisory panel of marketers, creators, and gaming platform leads to advise on content.
Starting Oct 7th at 2:30pm ET, the Summit will be a high-energy, insights-packed event built to demystify gaming for marketers and provide a tactical blueprint for brand success across immersive platforms like Roblox, Fortnite, Minecraft, mobile games, and more.
The Summit program includes sessions such as:
- What Gamers Want (and Don't) From Brands – Audience-first insights for campaign success
- The Gaming Media Mix – How gaming fits into social, CTV, and digital strategies
- Beyond the Build – How to layer gaming into full-funnel marketing plans, from awareness to consideration to performance to measurable results
- The Gaming Landscape Decoded – From UGC and esports to mobile and AI
"This is the moment for gaming to have its seat at the main stage of advertising, and we're proud to help make that happen," said Rhiannon Apple, SVP, Client Services at Super League. "Marketers are done asking if they should be in gaming. Now they want to know how to win, and this Summit is where they'll get the answers."
As the Presenting Sponsor, Super League will also co-host programming with Advertising Week and participate in activations throughout the event, including strategic networking opportunities and an exclusive VIP gathering designed to foster collaboration between top brands, creators, and gaming platforms.
"We're thrilled to partner with Super League on the Gaming Summit," said Lance Pillersdorf, founder of Advertising Week. "We know this innovative area offers so much value to marketers, and we're going to give them everything they need to get involved."
For brands looking to reach audiences who play, the AWNewYork Gaming Summit will provide actionable insights, direct access to decision-makers, and lead-generation opportunities in a category that's shaping the future of media, entertainment, and culture.
About Super League
Super League (NASDAQ:SLE) is redefining how brands connect with consumers through the power of playable media. Super League provides global brands with ads, content, and experiences that are not only seen - they're played, felt, and remembered, within mobile games and on the world's largest immersive gaming platforms. Powered by proprietary technology, an award-winning development studio, and a vast network of native creators, Super League is a one-of-a-kind partner for brands looking to stand out in culture, spark loyalty, and drive meaningful impact. In a world where attention is earned, Super League makes brands relevant by making them playable.
About Advertising Week
Advertising Week is a global gathering of marketing, advertising, technology, and brand professionals. It offers weeks of thought leadership, networking and special events, focusing on key industry conversations and trends. Advertising Week events are held in major cities worldwide, including London, New York, Tokyo and Mexico City. You can find out more information at AdvertisingWeek.com.
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