Toyota Motor North America Reports June, Second Quarter 2025 U.S. Sales Results
Second quarter electrified Toyota and Lexus sales make up over 46 percent of total sales volume
32 electrified vehicle options available, the most among any automaker with more in showrooms throughout 2025
PLANO, Texas, July 1, 2025 /PRNewswire/ -- Toyota Motor North America (TMNA) today reported June 2025 U.S. sales of 193,248 vehicles, up 0.1 percent on a volume basis and up 8.4 percent on a daily selling rate (DSR) basis versus June 2024. Sales of electrified vehicles for the month totaled 90,426 up 6.7 percent on a volume basis and up 15.5 percent on a DSR basis representing 46.8 percent of total sales volume.
For the second quarter, TMNA reported sales of 666,469 vehicles, up 7.2 percent on a volume basis and up 7.2 percent on a DSR basis versus the second quarter of 2024. Sales of electrified vehicles for the second quarter totaled 320,817 up 29.7 percent on a volume basis and up 29.7 percent on a DSR basis representing 48.1 percent of total sales volume.
Toyota division posted June sales of 165,174 vehicles, up 0.2 percent on a volume basis and up 8.6 percent on a DSR basis. For the quarter, Toyota division reported sales of 570,546 vehicles, up 7.1 percent on a volume basis and up 7.1 percent on a DSR basis.
Lexus division posted June sales of 28,074 vehicles, down 0.9 percent on a volume basis and up 7.3 percent on a DSR basis. For the quarter, Lexus division reported sales of 95,923 vehicles, up 8.1 percent on a volume basis and up 8.1 percent on a DSR basis.
"Steady demand for our Toyota and Lexus brands resulted in strong sales throughout the second quarter," said Mark Templin, executive vice president and chief operating officer, TMNA. "Our lineup of 32 electrified vehicles was a big part of that draw as they represented over 46% of our sales in June."
June and Second Quarter 2025 Highlights (volume basis unless otherwise noted)
TMNA:
- June sales up 0.1 percent
- June electrified vehicle sales of 90,426, up 6.7 percent; represents 46.8 percent of total sales volume
- Second quarter sales up 7.2 percent
- Second quarter electrified vehicle sales of 320,817, up 29.7 percent; represents 48.1 percent of total sales volume
- 32 total electrified vehicles currently available in dealerships between both the Toyota and Lexus brands, the most among any automaker
- Lowest incentives among full-line manufacturers
Toyota Division:
- June sales up 0.2 percent
- June electrified vehicle sales of 80,189, up 7.5 percent
- Second quarter sales up 7.1 percent
- Second quarter electrified vehicle sales of 285,793, up 32.7 percent
- Second quarter sales:
- Sienna up 73.9 percent
- Tacoma up 48.4 percent
- Camry up 10.6 percent
- GR Corolla up 17.4 percent
- Grand Highlander up 31.3 percent
Lexus Division:
- June sales down 0.9 percent
- June electrified vehicle sales of 10,237, up 0.6 percent
- Second quarter sales up 8 .1 percent
- Second quarter electrified vehicle sales of 35,025, up 9.7 percent
- Second quarter sales:
- NX up 15.6 percent
- TX up 32.9 percent
- GX up 82.7 percent
- LX up 22.1 percent
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.
Toyota directly employs nearly 48,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 35 million cars and trucks at our 11 manufacturing plants. In 2025, Toyota's plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 32 electrified options.
Through its Driving Possibilities initiative, the Toyota USA Foundation has committed to creating innovative educational programs within, and in partnership with, historically underserved communities near the company's U.S. operating sites.
For more information about Toyota, visit www.ToyotaNewsroom.com.
Media contact:
Ed Hellwig
[email protected]
TOYOTA U.S. SALES SUMMARY | ||||||||
June 2025 | ||||||||
-- CURRENT MONTH -- | -- CALENDAR YEAR TO DATE -- | |||||||
2025 | 2024 | DSR % | VOL % | 2025 | 2024 | DSR % | VOL % | |
TOTAL TMNA | 193,248 | 193,120 | 8.4 | 0.1 | 1,236,739 | 1,186,647 | 5.6 | 4.2 |
TOTAL TOYOTA DIV. | 165,174 | 164,777 | 8.6 | 0.2 | 1,057,773 | 1,019,436 | 5.1 | 3.8 |
TOTAL LEXUS DIV. | 28,074 | 28,343 | 7.3 | -0.9 | 178,966 | 167,211 | 8.4 | 7 |
COROLLA | 18,662 | 18,259 | 10.7 | 2.2 | 120,052 | 121,991 | -0.3 | -1.6 |
SUPRA | 308 | 272 | 22.7 | 13.2 | 1,231 | 1,495 | -16.6 | -17.7 |
GR86 (INCL FR-S) | 809 | 1,500 | -41.6 | -46.1 | 5,427 | 7,467 | -26.4 | -27.3 |
MIRAI | 7 | 20 | -62.1 | -65.0 | 46 | 245 | -81 | -81.2 |
CROWN | 922 | 1,493 | -33.1 | -38.2 | 5,054 | 14,032 | -63.5 | -64 |
PRIUS | 3,684 | 13 | 3060 | 2823.9 | 33,845 | 15,373 | 123.1 | 120.2 |
CAMRY | 25,335 | 24,552 | 11.8 | 3.2 | 155,330 | 155,242 | 1.4 | 0.1 |
TOTAL TOYOTA DIV. CAR | 49,727 | 46,109 | 16.8 | 7.8 | 320,987 | 315,850 | 3 | 1.6 |
IS | 1,310 | 1,561 | -9.1 | -16.1 | 9,858 | 10,149 | -1.6 | -2.9 |
RC | 94 | 145 | -29.8 | -35.2 | 805 | 941 | -13.3 | -14.5 |
ES | 3,089 | 3,546 | -5.6 | -12.9 | 19,181 | 19,558 | -0.6 | -1.9 |
LS | 67 | 144 | -49.6 | -53.5 | 691 | 1,214 | -42.3 | -43.1 |
LC | 65 | 135 | -47.8 | -51.9 | 790 | 966 | -17.1 | -18.2 |
TOTAL LEXUS DIV. CAR | 4,625 | 5,531 | -9.4 | -16.4 | 31,325 | 32,828 | -3.3 | -4.6 |
TOTAL TMNA CAR | 54,352 | 51,640 | 14.0 | 5.3 | 352,312 | 348,678 | 2.4 | 1 |
BZ4X | 1,223 | 1,353 | -2.1 | -9.6 | 9,249 | 9,468 | -1 | -2.3 |
RAV4 | 36,810 | 41,736 | -4.5 | -11.8 | 239,451 | 248,295 | -2.3 | -3.6 |
COROLLA CROSS | 7,595 | 8,705 | -5.5 | -12.8 | 51,324 | 45,167 | 15.1 | 13.6 |
CROWN SIGNIA | 1,077 | 0 | 0 | 0 | 12,282 | 0 | 0 | 0 |
VENZA | 3 | 4,133 | -99.9 | -99.9 | 692 | 21,527 | -96.7 | -96.8 |
HIGHLANDER | 5,071 | 8,910 | -38.3 | -43.1 | 30,056 | 60,108 | -49.3 | -50 |
GRAND HIGHLANDER | 11,577 | 6,542 | 91.7 | 77 | 65,419 | 55,382 | 19.7 | 18.1 |
4RUNNER | 5,793 | 9,530 | -34.1 | -39.2 | 30,152 | 66,550 | -54.0 | -54.7 |
SEQUOIA | 2,126 | 2,344 | -1.7 | -9.3 | 12,222 | 12,868 | -3.8 | -5.0 |
LAND CRUISER | 2,885 | 2,064 | 51.4 | 39.8 | 27,336 | 3,461 | 700.2 | 689.8 |
TOTAL TOYOTA DIV. SUV | ||||||||
SIENNA | 8,345 | 5,419 | 66.8 | 54.0 | 52,762 | 32,868 | 62.6 | 60.5 |
TACOMA | 21,508 | 14,929 | 56.1 | 44.1 | 130,873 | 69,437 | 91.0 | 88.5 |
TUNDRA | 11,434 | 13,003 | -4.7 | -12.1 | 74,966 | 78,454 | -3.2 | -4.4 |
TOTAL TOYOTA DIV. PICKUP | 32,942 | 27,932 | 27.8 | 17.9 | 205,839 | 147,891 | 41.0 | 39.2 |
TOTAL TOYOTA DIV. TRUCK | 115,447 | 118,668 | 5.4 | -2.7 | 736,786 | 703,586 | 6.1 | 4.7 |
UX | 664 | 718 | 0.2 | -7.5 | 5,001 | 5,372 | -5.7 | -6.9 |
NX | 6,227 | 6,784 | -0.6 | -8.2 | 38,253 | 34,639 | 11.9 | 10.4 |
RZ | 763 | 1,190 | -30.5 | -35.9 | 3,779 | 5,639 | -32.1 | -33.0 |
RX | 8,108 | 9,576 | -8.3 | -15.3 | 52,888 | 54,955 | -2.5 | -3.8 |
TX | 4,729 | 2,357 | 117.4 | 100.6 | 25,147 | 21,322 | 19.5 | 17.9 |
GX | 2,428 | 1,668 | 57.7 | 45.6 | 18,893 | 9,141 | 109.4 | 106.7 |
LX | 530 | 519 | 10.6 | 2.1 | 3,680 | 3,315 | 12.5 | 11.0 |
TOTAL LEXUS DIV. TRUCK | 23,449 | 22,812 | 11.4 | 2.8 | 147,641 | 134,383 | 11.3 | 9.9 |
TOTAL TMNA TRUCK | 138,896 | 141,480 | 6.4 | -1.8 | 884,427 | 837,969 | 6.9 | 5.5 |
Selling Days | 24 | 26 | 152 | 154 | ||||
DSR = Daily Selling Rate | ||||||||
TOYOTA U.S. ELECTRIFIED VEHICLE SALES SUMMARY | ||||||||
June 2025 | ||||||||
-- CURRENT MONTH -- | -- CALENDAR YEAR TO DATE -- | |||||||
2025 | 2024 | DSR % | VOL% | 2025 | 2024 | DSR % | VOL% | |
TOYOTA PRIUS HYBRID | 2,421 | 6 | 43,613.0 | 40,250.0 | 26,221 | 10,755 | 147.0 | 143.8 |
TOYOTA PRIUS PLUG-IN HYBRID | 1,263 | 7 | 19,446.0 | 17,943.0 | 7,624 | 4,618 | 67.3 | 65.1 |
TOYOTA COROLLA HYBRID | 3,288 | 3,712 | -4 | -11.4 | 27,554 | 27,907 | 0 | -1.3 |
TOYOTA CAMRY HYBRID | 25,333 | 23,693 | 15.8 | 6.9 | 155,289 | 51,074 | 208.0 | 204.0 |
TOYOTA MIRAI | 7 | 20 | -62.1 | -65.0 | 46 | 245 | -81.0 | -81.2 |
TOYOTA CROWN | 922 | 1,493 | -33.1 | -38.2 | 5,054 | 14,032 | -63.5 | -64.0 |
TOYOTA SIENNA HYBRID | 8,344 | 5,417 | 66.9 | 54.0 | 52,755 | 32,858 | 62.7 | 60.6 |
TOYOTA 4RUNNER HYBRID | 1,649 | 0 | 0 | 0 | 5,651 | 0 | 0 | 0 |
TOYOTA HIGHLANDER HYBRID | 2,032 | 1,426 | 54.4 | 42.5 | 15,378 | 10,992 | 41.7 | 39.9 |
TOYOTA GRAND HIGHLANDER HYBRID | 5,431 | 2,149 | 173.8 | 152.7 | 31,481 | 20,569 | 55.1 | 53.1 |
TOYOTA SEQUOIA HYBRID | 2,126 | 2,344 | -1.7 | -9.3 | 12,222 | 12,867 | -3.8 | -5.0 |
TOYOTA LAND CRUISER HYBRID | 2,885 | 2,064 | 51.4 | 39.8 | 27,336 | 3,461 | 700.2 | 689.8 |
TOYOTA BZ4X BEV | 1,223 | 1,353 | -2.1 | -9.6 | 9,249 | 9,468 | -1.0 | -2.3 |
TOYOTA RAV4 HYBRID | 14,565 | 16,445 | -4.1 | -11.4 | 95,813 | 111,526 | -13.0 | -14.1 |
TOYOTA RAV4 PLUG-IN HYBRID | 633 | 2,883 | -76.2 | -78.0 | 11,357 | 17,074 | -32.6 | -33.5 |
TOYOTA COROLLA CROSS HYBRID | 1,922 | 3,105 | -32.9 | -38.1 | 17,992 | 17,129 | 6.4 | 5.0 |
TOYOTA CROWN SIGNIA | 1,077 | 0 | 0 | 0 | 12,282 | 0 | 0 | 0 |
TOYOTA VENZA HYBRID | 3 | 4,133 | -99.9 | -99.9 | 692 | 21,527 | -96.7 | -96.8 |
TOYOTA TACOMA HYBRID | 2,573 | 212 | 1215 | 1114 | 14,282 | 217 | 6568 | 6482 |
TOYOTA TUNDRA HYBRID | 2,492 | 4,147 | -34.9 | -39.9 | 13,430 | 26,867 | -49.4 | -50 |
LEXUS ES HYBRID | 1,629 | 1,465 | 20.5 | 11.2 | 8,509 | 7,629 | 13 | 11.5 |
LEXUS UX HYBRID | 664 | 718 | 0.2 | -7.5 | 5,001 | 5,372 | -5.7 | -6.9 |
LEXUS LX HYBRID | 243 | 0 | 0 | 0 | 1158 | 0 | 0 | 0 |
LEXUS NX HYBRID | 2,668 | 2,317 | 24.7 | 15.1 | 15,450 | 13,172 | 18.8 | 17.3 |
LEXUS NX PLUG-IN HYBRID | 380 | 660 | -37.6 | -42.4 | 4,230 | 3,135 | 36.7 | 34.9 |
LEXUS RZ BEV | 763 | 1,190 | -30.5 | -35.9 | 3,779 | 5,639 | -32.1 | -33.0 |
LEXUS RX HYBRID | 2,452 | 3,213 | -17.3 | -23.7 | 21,507 | 20,287 | 7.4 | 6.0 |
LEXUS RX PLUG-IN HYBRID | 323 | 132 | 165.1 | 144.7 | 3,449 | 1,784 | 95.9 | 93.3 |
LEXUS TX HYBRID | 1028 | 431 | 158.4 | 138.5 | 4,364 | 3,546 | 24.7 | 23.1 |
LEXUS TX PLUG-IN HYBRID | 85 | 42 | 119.2 | 102.4 | 427 | 380 | 13.8 | 12.4 |
LEXUS LS HYBRID | 1 | 3 | -63.9 | -66.7 | 24 | 57 | -57.3 | -57.9 |
LEXUS LC HYBRID | 1 | 1 | 8.3 | 0 | 7 | 8 | -11.3 | -12.5 |
TOTAL TMNA Electrified Vehicles | 90,426 | 84,781 | 15.5 | 6.7 | 609,614 | 454,197 | 36.0 | 34.2 |
TOTAL TOYOTA Electrified Vehicles | 80,189 | 74,609 | 16.4 | 7.5 | 541,709 | 393,188 | 39.6 | 37.8 |
TOTAL LEXUS Electrified Vehicles | 10,237 | 10,172 | 9 | 0.6 | 67,905 | 61,009 | 12.8 | 11.3 |
TOTAL TMNA SALES RATIO | 46.8 % | 43.9 % | 49.3 % | 38.3 % | ||||
Selling Days | 24 | 26 | 152 | 154 | ||||
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SOURCE Toyota Motor North America