What is the main theme of Zevia's holiday ad "Break from Artificial"?

Zevia's holiday ad titled "Break from Artificial" takes a lighthearted jab at Coca-Cola's AI-generated holiday ad by highlighting the artificial aspects of both commercials and traditional sodas. It uses exaggerated imagery to create a humorous contrast between artificial experiences and the authentic nature of Zevia's products.

What strategy does Zevia employ in their parody ad to market their products?

Zevia aims to position itself as a more authentic alternative to traditional sodas filled with artificial ingredients. Their parody ad is meant to engage viewers and start conversations around the authenticity of food and drink choices.

What kind of imagery and scenarios are presented in Zevia's holiday ad?

The ad features humorous scenarios like Santa flying on a drone and a polar bear misbehaving, showcasing how artificiality can be concerning and contrasting it with the genuine enjoyment of Zevia beverages.

How is Zevia planning to enhance its market presence during the holiday season?

Zevia is increasing its marketing investment significantly this holiday season, hoping to improve brand awareness and capture consumer interest as people look for healthier beverage options.

What types of products does Zevia offer, and what are their key selling points?

Zevia offers a variety of 18 flavors, including Cola and Ginger Ale, all with zero sugar and no artificial ingredients. This variety, combined with its mission for health-conscious products, distinguishes Zevia in the beverage market.

Zevia Releases Holiday Ad Shining Light on Artificiality - both in Commercials and in Soda

12/3/24 9:00:00 AM ET

$ZVIA

Beverages (Production/Distribution)

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Zevia, the zero sugar naturally sweetened better-for-you soda, "Pokes the Polar Bear" by responding to Coca-Cola's AI holiday ad with a lighthearted parody that offers Zevia as a solution to artificial problems

LOS ANGELES, Dec. 3, 2024 /PRNewswire/ -- Zevia PBC, the zero sugar, naturally sweetened beverage company, released its holiday ad titled, "Break from Artificial," taking on the weird and concerning parts of artificiality – both in commercials and in soda. After Coca-Cola recently received backlash for releasing an AI-generated commercial that lacked realness and authenticity, Zevia saw an opportunity to create an ad parodying the unpleasant reality of artificiality and creating awareness for its naturally delicious soda as an alternative.

In the ad, Zevia playfully uses exaggerated AI imagery – Santa flying in on a drone instead of a sleigh, a polar bear eating presents instead of giving them, and absurdly artificial people enjoying artificial brown beverages. Its intent is to entertain viewers with lighthearted content while showcasing how artificial things are troubling – from Coca-Cola's holiday ad which has been criticized for not showing authentic scenes or emotions to traditional soda which is filled with artificial ingredients. At the end, the ad transitions to real people enjoying naturally delicious Zevia® beverages, making the case that consumers craving something more real should consider Zevia, a clearly delicious, not suspicious soda with zero sugar, and made without artificial sweeteners, colors or flavors.

"Artificial things can be convenient, but they can also be concerning to people – from AI videos without the feeling of human connection to sodas with artificial ingredients," said Zevia Chief Marketing Officer Kirsten Suarez. "While our lighthearted parody ad aims to entertain in response to the increasing use of AI in marketing, we hope it starts a conversation about Zevia being a great alternative to artificial sodas. To help spur those conversations, we're getting bold beyond this specific holiday ad with Zevia's biggest ever investment levels in marketing to increase awareness and interest of our better-for-you soda brand."

Launched in 2007 as an alternative soft drink to traditional brands for those looking to avoid both sugars and artificial ingredients, Zevia has been guided by its mission to address global health challenges. Zevia has also focused on accessibility and is a significantly more affordable better-for-you soda brand versus premium priced competitors.

Zevia's full soda portfolio includes 18 delicious zero sugar naturally sweetened sodas, including top-selling flavors such as Cola, Creamy Root Beer, Vanilla Cola, Black Cherry, Ginger Ale, and Orange Soda, new soda flavor Cran-Raspberry, along with limited-edition flavor and recently launched online exclusive, Salted Caramel. All Zevia® beverages have zero artificial colors, zero artificial flavors, zero artificial sweeteners, and are naturally sweetened with plant-based ingredients that are Non-GMO Project verified.

To learn more about Zevia and find Zevia® products at a store near you, visit Zevia.com

About Zevia

Zevia PBC (NYSE:ZVIA), a Delaware public benefit corporation designated as a "Certified B Corporation," is focused on addressing the global health challenges resulting from excess sugar consumption by offering a broad portfolio of zero sugar, zero calorie, naturally sweetened beverages. All Zevia® beverages are made with a handful of simple, plant-based ingredients, contain no artificial sweeteners, and are Non-GMO Project verified, gluten-free, Kosher, and vegan. Zevia is distributed in more than 37,000 retail locations in the U.S. and Canada through a diverse network of major retailers in the food, drug, warehouse club, mass, natural and ecommerce channels.

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Greg Avdoian

Edible, Inc

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Date	Price Target	Rating	Analyst
7/25/2023	$5.00 → $3.00	Buy → Neutral	Goldman
7/25/2023	$5.00 → $4.00	Outperform → Market Perform	Telsey Advisory Group
2/25/2022	$14.00 → $10.00	Outperform	Telsey Advisory Group
11/15/2021	$11.00	Overweight → Equal-Weight	Wells Fargo
11/15/2021	$15.00 → $14.00	Outperform	Telsey Advisory Group
10/18/2021	$16.00	Buy	Loop Capital
9/30/2021	$15.00	Outperform	Telsey Advisory Group
8/16/2021	$19.00	Overweight	Stephens & Co.

Zevia Releases Holiday Ad Shining Light on Artificiality - both in Commercials and in Soda

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Q&A

What is the main theme of Zevia's holiday ad "Break from Artificial"?

What strategy does Zevia employ in their parody ad to market their products?

What kind of imagery and scenarios are presented in Zevia's holiday ad?

How is Zevia planning to enhance its market presence during the holiday season?

What types of products does Zevia offer, and what are their key selling points?

Recent Analyst Ratings for
$ZVIA

Zevia Releases Holiday Ad Shining Light on Artificiality - both in Commercials and in Soda

Chat with this insight

Q&A

What is the main theme of Zevia's holiday ad "Break from Artificial"?

What strategy does Zevia employ in their parody ad to market their products?

What kind of imagery and scenarios are presented in Zevia's holiday ad?

How is Zevia planning to enhance its market presence during the holiday season?

What types of products does Zevia offer, and what are their key selling points?

Recent Analyst Ratings for $ZVIA

Recent Analyst Ratings for
$ZVIA