Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. It also sells various related services. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, HomePod, iPod touch, and other Apple-branded and third-party accessories. It also provides AppleCare support services; cloud services store services; and operates various platforms, including the App Store, that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts. In addition, the company offers various services, such as Apple Arcade, a game subscription service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It sells and delivers third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1977 and is headquartered in Cupertino, California.
IPO Year: 1980
Exchange: NASDAQ
Website: apple.com
| Date | Price Target | Rating | Analyst |
|---|---|---|---|
| 6/4/2025 | Buy → Hold | Needham | |
| 5/2/2025 | $290.00 → $275.00 | Buy | TD Cowen |
| 5/2/2025 | $217.00 | Buy → Neutral | Rosenblatt |
| 5/2/2025 | $170.62 | Hold → Underperform | Jefferies |
| 5/2/2025 | $260.00 → $245.00 | Buy | Monness Crespi & Hardt |
| 4/30/2025 | $197.00 → $173.00 | Underweight | Barclays |
| 4/30/2025 | $230.00 → $215.00 | Hold | Loop Capital |
| 4/29/2025 | $220.00 → $235.00 | Overweight | Morgan Stanley |
| 4/28/2025 | $220.00 → $235.00 | Overweight | Morgan Stanley |
| 4/24/2025 | $250.00 → $240.00 | Buy | BofA Securities |
908 Devices Inc. (NASDAQ:MASS), a pioneer of purpose-built handheld devices for chemical analysis, announces that it has appointed Christopher D. Brown, PhD, Vice President, Analytics R&D at Repligen Corporation (NASDAQ:RGEN), and a 908 Devices Co-founder, to serve on its Board of Directors, effective immediately. Dr. Brown co-founded 908 Devices and served as the company's Chief Technology Officer & Vice President of Research & Development from February 2012 to March 2023, and as its Chief Product Officer from March 2023 until March 2025 when Repligen purchased the company's bioprocessing portfolio. Prior to 908 Devices, Dr. Brown was a platform architect at Apple Inc. (NASDAQ:AAPL) lead
Access to the on-device Apple Intelligence model, large language model integration in Xcode, and an elegant new software design across Apple platforms give developers everything they need to build beautiful modern apps with speed and confidence Apple® today announced new technologies and enhancements to its developer tools to help developers create more beautiful, intelligent, and engaging app experiences across Apple platforms. A beautiful new software design brings more focus to content, and delivers more expressive and delightful experiences across iOS 26, iPadOS® 26, macOS® Tahoe 26, watchOS® 26, and tvOS® 26,1 while keeping them all instantly familiar. The Foundation Models framework
iPadOS 26 brings a new design; an entirely new powerful and intuitive windowing system; new features powered by Apple Intelligence; major enhancements to working with files, audio, and video; and more Apple® today previewed iPadOS® 26, the biggest iPadOS release ever, taking a huge leap forward and pushing the unique capabilities and versatility of iPad even further. A beautiful design brings a new look to iPad®, making the experience even more expressive and delightful. While maintaining the simplicity of iPad, iPadOS 26 introduces an entirely new powerful and intuitive windowing system with new features that help users control, organize, and switch between apps. Apple Intelligence™ beco
Developers can now access the Apple Intelligence on-device foundation model to power private, intelligent experiences within their apps Apple® today announced new Apple Intelligence™ features that elevate the user experience across iPhone®, iPad®, Mac®, Apple Watch®, and Apple Vision Pro™. Apple Intelligence unlocks new ways for users to communicate with features like Live Translation; do more with what's on their screen with updates to visual intelligence; and express themselves with enhancements to Image Playground™ and Genmoji™.1 Additionally, Shortcuts can now tap into Apple Intelligence directly, and developers will be able to access the on-device large language model at the core of
A universal design across platforms brings more focus to content and a new level of vitality while maintaining the familiarity of Apple's software Apple® today previewed a beautiful new software design that makes apps and system experiences more expressive and delightful while being instantly familiar. It's crafted with a new material called Liquid Glass. This translucent material reflects and refracts its surroundings, while dynamically transforming to help bring greater focus to content, delivering a new level of vitality across controls, navigation, app icons, widgets, and more. For the very first time, the new design extends across platforms — iOS 26, iPadOS® 26, macOS® Tahoe 26, watc
Widgets become spatial and anchor in a user's space, Personas are more expressive and realistic, and new APIs unleash exciting opportunities for developers, creators, and enterprises Apple® today previewed visionOS® 26, an expansive update packed with groundbreaking spatial experiences and new features for Apple Vision Pro™. Everyday interactions become more immersive and personal, with widgets that integrate into a user's space, spatial scenes that use generative AI to add stunning lifelike depth to photos, striking enhancements that make Personas feel more natural and familiar, and shared spatial experiences for Vision Pro users in the same room. This press release features multimedia.
Introducing a stunning new design, more Continuity experiences with the Phone app and Live Activities, the biggest update to Spotlight ever, and expanded Apple Intelligence capabilities Apple® today previewed the next major macOS® release — macOS Tahoe 26 — which introduces a stunning new design and powerful capabilities that enable users to get even more done. With the new design, iconic elements of macOS will feel more expressive, delightful, and personal while remaining instantly familiar, including the desktop, Dock, in-app navigation, and toolbars. Users can further personalize the experience with an updated Control Center and new color options for folders, app icons, and widgets. Co
A new software design makes using Apple Watch even more delightful, Workout Buddy brings a first-of-its-kind workout experience with Apple Intelligence, and the Smart Stack and Messages are more intelligent Apple® today previewed watchOS® 26, offering a beautiful new look and even more intelligence for a more personalized experience, to support users in staying active, healthy, and connected. A new design with Liquid Glass makes features like the Smart Stack, Control Center, the Photos watch face, and in-app navigation and controls more expressive, while maintaining the instant familiarity of watchOS. Apple Intelligence™ enhances the fitness experience with Workout Buddy, which provides p
The release delivers a stunning new design, powerful Apple Intelligence capabilities, new ways to stay connected in the Phone and Messages apps, and exciting updates to CarPlay, Apple Music, Maps, and Wallet Apple® today previewed iOS 26, a major update that brings a beautiful new design, intelligent experiences, and improvements to the apps users rely on every day. The new design provides a more expressive and delightful experience across the system while maintaining the instant familiarity of iOS. Integrated throughout the system and built with privacy from the ground up, Apple Intelligence™ gets even more capable. Updates to the Phone and Messages apps help users stay connected while e
New features include Accessibility Nutrition Labels on the App Store, Magnifier for Mac, Braille Access, and Accessibility Reader; plus innovative updates to Live Listen, visionOS, Personal Voice, and more Apple® today announced new accessibility features coming later this year, including Accessibility Nutrition Labels, which will provide more detailed information for apps and games on the App Store®. Users who are blind or have low vision can explore, learn, and interact using the new Magnifier app for Mac®; take notes and perform calculations with the new Braille Access feature; and leverage the powerful camera system of Apple Vision Pro™ with new updates to visionOS™. Additional announc
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For Immediate Release: September 17, 2024 Today, the U.S. Food and Drug Administration is providing an at-a-glance summary of news from around the agency: Today, the FDA issued a draft guidance, “Integrating Randomized Controlled Trials for Drug and Biological Products into Routine Clinical Practice,” which, when finalized, will support the conduct of randomized controlled trials with streamlined protocols a
For Immediate Release: September 12, 2024 Today, the U.S. Food and Drug Administration authorized the first over-the-counter (OTC) hearing aid software device, Hearing Aid Feature, intended to be used with compatible versions of the Apple AirPods Pro headphones. Once installed and customized to the user’s hearing needs, the Hearing Aid Feature enables compatible versions of the AirPods Pro to serve as an OTC hea
Needham downgraded Apple from Buy to Hold
TD Cowen reiterated coverage of Apple with a rating of Buy and set a new price target of $275.00 from $290.00 previously
Jefferies downgraded Apple from Hold to Underperform and set a new price target of $170.62
Rosenblatt downgraded Apple from Buy to Neutral and set a new price target of $217.00
Monness Crespi & Hardt reiterated coverage of Apple with a rating of Buy and set a new price target of $245.00 from $260.00 previously
Loop Capital reiterated coverage of Apple with a rating of Hold and set a new price target of $215.00 from $230.00 previously
Barclays reiterated coverage of Apple with a rating of Underweight and set a new price target of $173.00 from $197.00 previously
Morgan Stanley reiterated coverage of Apple with a rating of Overweight and set a new price target of $235.00 from $220.00 previously
Morgan Stanley reiterated coverage of Apple with a rating of Overweight and set a new price target of $235.00 from $220.00 previously
BofA Securities reiterated coverage of Apple with a rating of Buy and set a new price target of $240.00 from $250.00 previously
908 Devices Inc. (NASDAQ:MASS), a pioneer of purpose-built handheld devices for chemical analysis, announces that it has appointed Christopher D. Brown, PhD, Vice President, Analytics R&D at Repligen Corporation (NASDAQ:RGEN), and a 908 Devices Co-founder, to serve on its Board of Directors, effective immediately. Dr. Brown co-founded 908 Devices and served as the company's Chief Technology Officer & Vice President of Research & Development from February 2012 to March 2023, and as its Chief Product Officer from March 2023 until March 2025 when Repligen purchased the company's bioprocessing portfolio. Prior to 908 Devices, Dr. Brown was a platform architect at Apple Inc. (NASDAQ:AAPL) lead
The company is also expanding the coed Apple Foundation Program to enhance learning opportunities for more students at the Apple Developer Academy Apple® today announced plans to expand in the Kingdom of Saudi Arabia, starting with the launch of the Apple Store® online in summer 2025. The online store will bring customers across Saudi Arabia new ways to shop Apple's full range of products, with exceptional service and support directly from Apple in Arabic for the very first time. Starting in 2026, Apple will begin opening the first of several flagship Apple Store locations in Saudi Arabia. These retail stores will offer customers in the country even more ways to connect with Apple's kno
tvOS 18 introduces new cinematic experiences with InSight, Enhance Dialogue, and subtitles Apple® today announced software updates across its Home products that supercharge entertainment and deliver greater everyday convenience. With tvOS® 18, intelligent new features like InSight — and updates to Enhance Dialogue and subtitles — level up cinematic experiences, while new Apple Fitness+℠, Apple Music®, and FaceTime® capabilities get even better on users' biggest screen. The Home app gains new features with iOS 18, like guest access and hands-free unlock with home keys, delivering effortless and secure access to the home. tvOS 18 and iOS 18 are available as developer betas today, and will b
QUEBEC CITY, Jan. 29, 2024 /PRNewswire/ - LeddarTech® (NASDAQ:LDTC), an automotive software company that provides patented disruptive AI-based low-level sensor fusion and perception software technology for ADAS, AD, and parking applications, today announced that its Board of Directors appointed Sylvie Veilleux and Lizabeth Ardisana to the Board, effective immediately. Ms. Veilleux will serve on the Audit Committee and Ms. Ardisana will serve on the Nominating and Corporate Governance Committee. "We are pleased to welcome Sylvie and Liz to our board," said Mr. Derek Aberle, Cha
Al Gore and James Bell to retire after years of dedicated service Apple® today announced Dr. Wanda Austin, former president and CEO of The Aerospace Corporation, has been nominated for election to Apple's board of directors. Dr. Austin brings decades of science and technology experience to her role, and she has a significant track record of advancing innovation and shaping corporate strategy. As president and CEO of The Aerospace Corporation, Dr. Austin led an organization dedicated to supporting the U.S. space program and expanding opportunities for future exploration. She was the first woman and the first African American to hold the position. "Wanda has spent decades advancing tech
In addition to his role as General Counsel, Jay Angelo will serve as Near's Chief Privacy Officer Near Intelligence, Inc. (NASDAQ:NIR), a Data Intelligence Platform that curates one of the world's largest sources of intelligence on people and places, today announced that it has appointed its General Counsel, Jay Angelo, to also serve as the company's Chief Privacy Officer. This appointment solidifies Near's dedication to safeguarding user privacy, a core pillar of the company's foundation. Near's three-pillared approach – data, privacy, and AI – empowers operational and marketing leaders with solutions to help them engage and grow their businesses at scale. With the rapid evolution of c
Hootsuite today announced the appointment of four new directors to its Board of Directors. Julie Herendeen, Christiane Pendarvis, Dave Singh, and Carl Sparks join existing directors, Ryan Holmes, Tom Keiser and Jeff Lieberman on the Hootsuite board. Herendeen has been appointed Board Chair. "These new board appointments are an important step forward for Hootsuite as we transition from an investor board to an independent board," said Tom Keiser, Hootsuite CEO. "We have an incredible mix of talented leaders guiding our company, and I'm honored to welcome our newest board members to the team." Concurrent with the new additions, Sara Clemens and Shahrzad Rafati have transitioned from the boar
SAN JOSE, Calif., Nov. 16, 2021 /PRNewswire-PRWeb/ -- Movella™ announced today the appointment of Stuart Huizinga, Brent Lang, and Patty Ross to the Movella Board of Directors. "We are pleased to welcome Stuart, Brent, and Patty to the Movella Board," said Ben Lee, Movella CEO. "Their deep experience in SaaS business models, health & sports markets and strong regulatory oversight will be invaluable to Movella as we enter our next stage of growth and pursue our mission to bring meaning to movement." Stuart Huizinga has served as a member of the Board of Directors and Chairman of the Audit Committee of QuinStreet (NASDAQ:QNST) since April 2015. Mr. Huizinga also currently serves as the Chief
ELYRIA, Ohio--(BUSINESS WIRE)--Invacare Corporation (NYSE: IVC) today announced the appointment of Stephanie L. Fehr to its Board of Directors, effective March 25, 2021. Ms. Fehr currently serves as executive vice president and chief human capital officer of UnitedHealthcare, a division of UnitedHealth Group (NYSE: UGH), which provides healthcare benefits to an array of customers and markets, a position she has held since 2017. Ms. Fehr has a strong background and experience in human resources and talent development in leading healthcare and technology businesses. Ms. Fehr was unanimously appointed by the current members of the Board after an extensive search conducted by an inte
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Services revenue reaches new all-time high EPS sets March quarter record Apple® today announced financial results for its fiscal 2025 second quarter ended March 29, 2025. The Company posted quarterly revenue of $95.4 billion, up 5 percent year over year, and quarterly diluted earnings per share of $1.65, up 8 percent year over year. "Today Apple is reporting strong quarterly results, including double-digit growth in Services," said Tim Cook, Apple's CEO. "We were happy to welcome iPhone 16e to our lineup, and to introduce powerful new Macs and iPads that take advantage of the extraordinary capabilities of Apple silicon. And we were proud to announce that we've cut our carbon emissions by
Product to separate the equity and dividend components of a stock and pass-through voting rights Permuto Capital LLC (Permuto), a joint venture between 3V Capital Partners SE LLC (3V Capital Partners) and Chia Network Inc. (Chia), today announced that two additional voting trust investment vehicles (each, a Trust) formed by Permuto have filed registration statements with the Securities and Exchange Commission (SEC) relating to proposed public offerings of a new type of equity product. Permuto will act as the trust administrator of the Trusts. Additionally, Permuto announced submission of a first amended registration statement for a MSFT Trust filed on January 15, 2025. The new products
All-time records for total company revenue and EPS Services revenue reaches new all-time high Apple® today announced financial results for its fiscal 2025 first quarter ended December 28, 2024. The Company posted quarterly revenue of $124.3 billion, up 4 percent year over year, and quarterly diluted earnings per share of $2.40, up 10 percent year over year. "Today Apple is reporting our best quarter ever, with revenue of $124.3 billion, up 4 percent from a year ago," said Tim Cook, Apple's CEO. "We were thrilled to bring customers our best-ever lineup of products and services during the holiday season. Through the power of Apple silicon, we're unlocking new possibilities for our users
iPhone drives record September quarter revenue Services revenue reaches new all-time high Apple® today announced financial results for its fiscal 2024 fourth quarter ended September 28, 2024. The Company posted quarterly revenue of $94.9 billion, up 6 percent year over year, and quarterly diluted earnings per share of $0.97. Diluted earnings per share was $1.64,1 up 12 percent year over year when excluding the one-time charge recognized during the fourth quarter of 2024 related to the impact of the reversal of the European General Court's State Aid decision. "Today Apple is reporting a new September quarter revenue record of $94.9 billion, up 6 percent from a year ago," said Tim Cook, Ap
June quarter records for Revenue and EPS Services revenue reaches new all-time high Apple® today announced financial results for its fiscal 2024 third quarter ended June 29, 2024. The Company posted quarterly revenue of $85.8 billion, up 5 percent year over year, and quarterly earnings per diluted share of $1.40, up 11 percent year over year. "Today Apple is reporting a new June quarter revenue record of $85.8 billion, up 5 percent from a year ago," said Tim Cook, Apple's CEO. "During the quarter, we were excited to announce incredible updates to our software platforms at our Worldwide Developers Conference, including Apple Intelligence, a breakthrough personal intelligence system tha
Services revenue reaches new all-time record EPS sets March quarter record Apple® today announced financial results for its fiscal 2024 second quarter ended March 30, 2024. The Company posted quarterly revenue of $90.8 billion, down 4 percent year over year, and quarterly earnings per diluted share of $1.53. "Today Apple is reporting revenue of $90.8 billion for the March quarter, including an all-time revenue record in Services," said Tim Cook, Apple's CEO. "During the quarter, we were thrilled to launch Apple Vision Pro and to show the world the potential that spatial computing unlocks. We're also looking forward to an exciting product announcement next week and an incredible Worldw
Services revenue reaches new all-time record EPS up 16 percent to new all-time high Apple® today announced financial results for its fiscal 2024 first quarter ended December 30, 2023. The Company posted quarterly revenue of $119.6 billion, up 2 percent year over year, and quarterly earnings per diluted share of $2.18, up 16 percent year over year. "Today Apple is reporting revenue growth for the December quarter fueled by iPhone sales, and an all-time revenue record in Services," said Tim Cook, Apple's CEO. "We are pleased to announce that our installed base of active devices has now surpassed 2.2 billion, reaching an all-time high across all products and geographic segments. And as c
iPhone revenue sets September quarter record Services revenue reaches new all-time high Apple® today announced financial results for its fiscal 2023 fourth quarter ended September 30, 2023. The Company posted quarterly revenue of $89.5 billion, down 1 percent year over year, and quarterly earnings per diluted share of $1.46, up 13 percent year over year. "Today Apple is pleased to report a September quarter revenue record for iPhone and an all-time revenue record in Services," said Tim Cook, Apple's CEO. "We now have our strongest lineup of products ever heading into the holiday season, including the iPhone 15 lineup and our first carbon neutral Apple Watch models, a major milestone i
Services revenue reaches new all-time high Installed base of active devices sets all-time record Apple® today announced financial results for its fiscal 2023 third quarter ended July 1, 2023. The Company posted quarterly revenue of $81.8 billion, down 1 percent year over year, and quarterly earnings per diluted share of $1.26, up 5 percent year over year. "We are happy to report that we had an all-time revenue record in Services during the June quarter, driven by over 1 billion paid subscriptions, and we saw continued strength in emerging markets thanks to robust sales of iPhone," said Tim Cook, Apple's CEO. "From education to the environment, we are continuing to advance our values,
Services revenue reaches new all-time high iPhone revenue sets March quarter record Apple® today announced financial results for its fiscal 2023 second quarter ended April 1, 2023. The Company posted quarterly revenue of $94.8 billion, down 3 percent year over year, and quarterly earnings per diluted share of $1.52, unchanged year over year. "We are pleased to report an all-time record in Services and a March quarter record for iPhone despite the challenging macroeconomic environment, and to have our installed base of active devices reach an all-time high," said Tim Cook, Apple's CEO. "We continue to invest for the long term and lead with our values, including making major progress to