Harley-Davidson, Inc. manufactures and sells custom, cruiser, and touring motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, general merchandise, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
IPO Year:
Exchange: NYSE
Website: harley-davidson.com
| Date | Price Target | Rating | Analyst |
|---|---|---|---|
| 1/23/2025 | $34.00 → $31.00 | Neutral | Citigroup |
| 1/21/2025 | $40.00 → $33.00 | Overweight → Equal-Weight | Morgan Stanley |
| 12/31/2024 | $40.00 → $36.00 | Neutral | Robert W. Baird |
| 10/2/2024 | $44.00 → $40.00 | Outperform → Neutral | Robert W. Baird |
| 4/23/2024 | $50.00 | Overweight | Morgan Stanley |
| 7/21/2023 | $38.00 → $47.00 | Neutral → Buy | DA Davidson |
| 7/13/2023 | $49.00 → $40.00 | Neutral | UBS |
| 4/19/2023 | Sector Weight | KeyBanc Capital Markets | |
| 3/21/2023 | $50.00 | Equal-Weight → Overweight | Morgan Stanley |
| 3/15/2023 | $39.00 | Underperform → Hold | Jefferies |
4 - HARLEY-DAVIDSON, INC. (0000793952) (Issuer)
4 - HARLEY-DAVIDSON, INC. (0000793952) (Issuer)
4 - HARLEY-DAVIDSON, INC. (0000793952) (Issuer)
4 - HARLEY-DAVIDSON, INC. (0000793952) (Issuer)
4 - HARLEY-DAVIDSON, INC. (0000793952) (Issuer)
4 - HARLEY-DAVIDSON, INC. (0000793952) (Issuer)
4 - HARLEY-DAVIDSON, INC. (0000793952) (Issuer)
4 - HARLEY-DAVIDSON, INC. (0000793952) (Issuer)
4 - HARLEY-DAVIDSON, INC. (0000793952) (Issuer)
4 - HARLEY-DAVIDSON, INC. (0000793952) (Issuer)
Citigroup reiterated coverage of Harley-Davidson with a rating of Neutral and set a new price target of $31.00 from $34.00 previously
Morgan Stanley downgraded Harley-Davidson from Overweight to Equal-Weight and set a new price target of $33.00 from $40.00 previously
Robert W. Baird reiterated coverage of Harley-Davidson with a rating of Neutral and set a new price target of $36.00 from $40.00 previously
Robert W. Baird downgraded Harley-Davidson from Outperform to Neutral and set a new price target of $40.00 from $44.00 previously
Morgan Stanley resumed coverage of Harley-Davidson with a rating of Overweight and set a new price target of $50.00
DA Davidson upgraded Harley-Davidson from Neutral to Buy and set a new price target of $47.00 from $38.00 previously
UBS reiterated coverage of Harley-Davidson with a rating of Neutral and set a new price target of $40.00 from $49.00 previously
KeyBanc Capital Markets initiated coverage of Harley-Davidson with a rating of Sector Weight
Morgan Stanley upgraded Harley-Davidson from Equal-Weight to Overweight and set a new price target of $50.00
Jefferies upgraded Harley-Davidson from Underperform to Hold and set a new price target of $39.00
New Harley-Davidson championship series will race at six MotoGP weekends, pairing one of theworld's most iconic brands with the most exciting sport on Earth. MLWAUKEE and LE MANS, FRANCE, May 10, 2025 /PRNewswire/ -- Harley-Davidson® (NYSE:HOG) and MotoGP are launching a new global racing championship featuring Harley-Davidson bagger motorcycles, debuting in 2026. The twelve-race series will race at six Grands Prix across Europe and North America, with riders battling it out on race-prepared Harley-Davidson Road Glide® motorcycles in two races per round. The machines – engineered by Harley-Davidson Factory® Racing and built for head-to-head competition – weigh approximately 280 kilograms (61
Reports Follow Separate Recommendation from Leading Independent Proxy Advisory Firm ISS to Vote "FOR ALL" Harley-Davidson Nominees Glass Lewis and Egan-Jones Reports Fail to Recognize Harley-Davidson's Progress Under Hardwire Strategic Plan and the Board's Strong Governance and Effective Oversight Glass Lewis Report Says H Partners' Campaign "Introduces Incremental Uncertainty" and Lacks "Any Substantive Course of Action" Harley-Davidson Urges Shareholders to Vote "FOR ALL" Director Nominees Using the WHITE Proxy Card TODAY MILWAUKEE, May 7, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE:HOG) today issued the following statement in response to the Glass
ISS Recommendation Does Not Reflect Supportive Feedback Received by H Partners from Fellow Shareholders Reiterates that Under Director Tenures of Jochen Zeitz, Thomas Linebarger, and Sara Levinson, the Company's Shares Underperformed the S&P 400 Consumer Discretionary Index by -335%, -403%, and -816%, Respectively Urges Shareholders to Vote WITHHOLD on the BLUE Proxy Card to Unseat CEO & Long-Tenured, Entrenched Directors H Partners Reminds Shareholders to Visit www.FreeTheEagle.com for Further Campaign Information and Details on How to Vote H Partners Management, LLC ("H Partners" or "we"), one of the largest shareholders of Harley-Davidson, Inc. (NYSE:HOG) ("Harley-Davidson" or the "C
ISS Concludes That H Partners "Has Not Presented a Compelling Case for Change;" Notes that its "Campaign Has Almost Certainly Set the CEO Search Process Back" Highlights Progress Made Under CEO Jochen Zeitz and the Hardwire Strategic Plan Harley-Davidson Urges Shareholders to Vote "FOR ALL" Harley-Davidson Director Nominees on the WHITE Proxy Card TODAY MILWAUKEE, May 5, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE:HOG) today announced that Institutional Shareholder Services Inc. ("ISS"), a leading independent proxy advisory firm, has recommended that shareholders vote "FOR ALL" of Harley-Davidson's highly qualified Director nominees in connection wit
Highlights the Board's Critical Skills and Experience Needed to Choose the Company's Next CEO and Drive Future Growth Details How H Partners' Disingenuous Attacks on the Company's Strategy and Governance are Putting Shareholder Value at Risk Urges Shareholders to Vote "FOR ALL" Harley-Davidson Director Nominees on the WHITE Proxy Card TODAY Visit www.VoteHarleyDavidson.com to Learn More MILWAUKEE, May 5, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE:HOG) Monday sent a letter to shareholders in connection with the Company's 2025 Annual Meeting of Shareholders scheduled to be held on May 14, 2025.
Highlights the Highly Qualified Board's Strong Governance and Effective Oversight of the Hardwire Strategic Plan, which is Delivering Results Details the Facts Regarding H Partners' Profound Disregard for Good Corporate Governance and Their Attempt to Disenfranchise Shareholders Urges Shareholders to Vote "FOR ALL" Harley-Davidson Nominees using the WHITE Proxy Card Presentations and Other Information Available at VoteHarleyDavidson.com MILWAUKEE, April 29, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE:HOG) has released two presentations detailing Harley-Davidson's execution of its strategic plan as well as its fit-for-purpose Board of Directors' stron
MILWAUKEE, April 8, 2025 /PRNewswire/ -- The Board of Directors of Harley-Davidson, Inc. (the "Company") (NYSE:HOG) today confirmed that it is engaged in an on-going CEO search process, as part of the Board's succession planning responsibilities. The search process was initiated in Q4 2024 with the retention of a leading executive search firm after Jochen Zeitz, the current CEO, expressed his interest in retiring from the Company in 2025 after five years in the CEO position, and subject to the appointment of a suitable successor. Mr. Zeitz will remain as CEO until such successor is identified to ensure an orderly leadership transition. The Board is grateful to Mr. Zeitz for his many signific
GIG HARBOR, Wash., Dec. 31, 2024 (GLOBE NEWSWIRE) -- Heritage Distilling Company, Inc. (NASDAQ:CASK) ("HDC" or "Heritage" or "The Company,") a leading craft distiller of innovative premium brands, announced the appointment of Michael P. Carrosino as its Chief Financial Officer (CFO). A veteran finance executive with over 40 years' experience, Mr. Carrosino will be responsible for leading the Company's financial planning and operations, managing liquidity, directing capital planning and guiding capital market transactions to ensure Heritage is well positioned to execute its expansion strategy. Justin Stiefel, Chief Executive Officer of HDC, commented, "We are thrilled to have Michael join
GIG HARBOR, Wash., Dec. 19, 2024 (GLOBE NEWSWIRE) -- Heritage Distilling Company, Inc. ("HDC" or "Heritage") (NASDAQ:CASK), a leading craft distiller of innovative premium brands, announced today two key appointments to its executive leadership and Board of Directors. These include Troy Alstead, a seasoned global executive and former COO of Starbucks Corporation, to its Board of Directors, and Andrew Varga, a leading spirits marketer and advertiser with more than four decades in the adult beverage industry, to lead Heritage's business development initiatives as a strategic consultant and Chief Revenue Officer, as well as to serve as a Director. Founded by Justin and Jennifer Stiefel a
MILWAUKEE, Aug. 3, 2022 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson") (NYSE:HOG) announced today that its board of directors has appointed Rafeh Masood as a member of the board, effective immediately. Masood currently serves as Executive Vice President (EVP) and Chief Customer Officer at Bed Bath & Beyond Inc. (NASDAQ:BBBY). "Rafeh joins with exceptional knowledge of digital and omnichannel strategy and operations, which are an important and integral part of our Hardwire strategy," said Jochen Zeitz, Chairman, CEO and President, Harley-Davidson. "His expertise in a