Roku, Inc., together with its subsidiaries, operates a TV streaming platform. The company operates in two segments, Platform and Player. Its platform allows users to discover and access various movies and TV episodes, as well as live sports, music, news, and others. As of December 31, 2020, the company had 51.2 million active accounts. It also provides digital and video advertising, content distribution, subscription, and billing services, as well as other commerce transactions, brand sponsorship and promotions, and audience development campaigns; and manufactures, sells, and licenses smart TVs under the Roku TV name. In addition, the company offers streaming players, and audio products and accessories under the Roku brand name; and sells branded channel buttons on remote controls. It provides its products and services through retailers and distributors, as well as directly to customers through its website in the United States, Canada, the United Kingdom, France, the Republic of Ireland, Mexico, Brazil, and other Latin American countries. Roku, Inc. was founded in 2002 and is headquartered in San Jose, California.
IPO Year: 2017
Exchange: NASDAQ
Website: roku.com
| Date | Price Target | Rating | Analyst |
|---|---|---|---|
| 6/17/2025 | $100.00 | Hold → Buy | Loop Capital |
| 5/2/2025 | $125.00 → $100.00 | Buy | Pivotal Research Group |
| 4/17/2025 | $65.00 | Neutral | Piper Sandler |
| 4/7/2025 | $100.00 | Neutral → Buy | Redburn Atlantic |
| 3/28/2025 | $93.00 | Outperform | FBN Securities |
| 3/27/2025 | $100.00 | Buy | BofA Securities |
| 3/4/2025 | $70.00 | Sell → Neutral | MoffettNathanson |
| 2/20/2025 | $55.00 → $100.00 | Underperform → Hold | Jefferies |
| 2/14/2025 | $65.00 → $125.00 | Hold → Buy | Pivotal Research Group |
| 2/14/2025 | $74.00 → $129.00 | Equal Weight → Overweight | Wells Fargo |
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New exclusive partnership cements Amazon as Roku's most addressable DSP for CTV activation Today, Amazon Ads and Roku, Inc. (NASDAQ:ROKU) announced a new integration that gives advertisers access to the largest authenticated CTV footprint in the U.S. exclusively through Amazon DSP. The new collaboration delivers logged-in reach to an estimated 80M U.S. Connected TV (CTV) households, representing more than 80% of U.S. CTV households according to ComScore data. Unlocking an addressable CTV audience at such unprecedented scale will drive improved performance, planning, optimization, and measurement for all advertisers, further enabling CTV as a true performance solution. The exclusive partne
Newly upgraded Roku Select Series, Roku Plus Series, and Roku Pro Series are now available in the U.S. Today, Roku, the #1 selling TV OS in the U.S., Canada, and Mexico, announced that the 2025 Roku Select, Plus, and Pro Series televisions are now available in the U.S. Designed for a high-quality experience, the enhanced lineup delivers seamless setup, fast performance, stunning picture quality, and intuitive features such as a built-in remote finder. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250610023035/en/The 2025 Roku Select, Plus, and Pro Series televisions are now available in the U.S. "Since launching our first Rok
Roku, Inc. (NASDAQ:ROKU) announced today that Chief Financial Officer Dan Jedda will present at the 20th Annual Needham Technology, Media, & Consumer Conference on May 13, 2025. Jedda is scheduled to participate in a fireside conversation at 3 PM Eastern Time / 12 PM Pacific Time. A live webcast and replay will be available on Roku's Investor Relations site at https://www.roku.com/investor. About Roku, Inc. Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV™ models, Roku streaming players, and TV-related audio devices are a
Strategic acquisition will bring additional customer value with affordable subscription service offering live TV, on-demand video and cloud-based DVR Roku, Inc. (NASDAQ:ROKU), the #1 TV streaming platform in the U.S.*, announced today that it has entered into an agreement to acquire Frndly TV, a subscription streaming service that offers live TV, on-demand video, and cloud-based DVR for an affordable price. Based in Denver, CO, Frndly TV was founded in 2019. It offers subscribers access to more than 50 top-rated live TV channels, including A&E, Hallmark Channel, The History Channel, Lifetime, and more, as well as thousands of hours of on-demand content, starting at $6.99/mo. Subscribers a
Today, Roku, Inc. (NASDAQ:ROKU) released first quarter 2025 results. Visit the Roku investor relations website to view the first quarter 2025 letter to shareholders. The company will host a webcast of its conference call to discuss the results today at 2:00 PM Pacific Time. Participants may access the live webcast in listen-only mode on the Roku investor relations website. An archived webcast of the conference call will also be available following the call. About Roku, Inc. Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV
New TVs, streaming and smart home devices, and software features open the next chapter of the Roku Experience Today, Roku, Inc. (NASDAQ:ROKU), the #1 TV streaming platform in the U.S., Canada, and Mexico*, unveiled a powerful new device lineup and software updates designed for streamers. Every day, the Roku Experience enhances television viewing for over 90 million households worldwide, including more than half of all broadband homes in the U.S. With a growing global footprint, Roku continues to lead the way in delivering innovative devices that make TV delightfully simple, enjoyable, and better for everyone. This press release features multimedia. View the full release here: https://www.b
Today, Roku, Inc. (NASDAQ:ROKU) announced it will release first quarter 2025 financial results after the stock market closes on Thursday, May 1, 2025. The company will host a live webcast of its conference call to discuss the results at 2:00 PM Pacific Time on May 1. Participants may access the live webcast in listen-only mode from the Roku investor relations website. An archived webcast of the conference call will also be available on the Roku website following the call. About Roku, Inc. Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage con
Roku, Inc. (NASDAQ:ROKU) announced today that Anthony Wood, Founder and CEO, will participate in a fireside chat at the 2025 Morgan Stanley Technology, Media and Telecom Conference on Wednesday, March 5. Mr. Wood is scheduled to appear at 12:20 PM PT / 3:20 PM ET. A live webcast and replay of the presentation will be available on the investor relations section of the Roku website at www.roku.com/investor. About Roku, Inc. Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV™ models, Roku streaming players, and TV-related audi
Today, Roku, Inc. (NASDAQ:ROKU) released fourth quarter 2024 results. Visit the Roku investor relations website to view the fourth quarter 2024 letter to shareholders. The company will host a webcast of its conference call to discuss the results today at 2:00 PM Pacific Time. Participants may access the live webcast in listen-only mode on the Roku investor relations website. An archived webcast of the conference call will also be available following the call. About Roku, Inc. Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Ro
Premieres exclusively on Roku's Sports Zone, the week of Feb. 3 Links to promos here and here ADWEEK, the leading resource of news, research, and insights for the advertising, marketing, and media community, is partnering with Roku, America's #1 TV streaming platform*, for "Best of Big Game Commercials," a one-stop shop for fans who want to dive into the ads from this year and the best ads from years past. Featuring short standalone videos, "Best of Big Game Commercials" will premiere week of Feb. 3 exclusively on Roku's Sports Zone– a curated destination to help fans follow their favorite teams, leagues, and sports from across all of TV. Hosted from ADWEEK's New York City newsroom
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Loop Capital upgraded Roku from Hold to Buy and set a new price target of $100.00
Pivotal Research Group reiterated coverage of Roku with a rating of Buy and set a new price target of $100.00 from $125.00 previously
Piper Sandler resumed coverage of Roku with a rating of Neutral and set a new price target of $65.00
Redburn Atlantic upgraded Roku from Neutral to Buy and set a new price target of $100.00
FBN Securities initiated coverage of Roku with a rating of Outperform and set a new price target of $93.00
BofA Securities resumed coverage of Roku with a rating of Buy and set a new price target of $100.00
MoffettNathanson upgraded Roku from Sell to Neutral and set a new price target of $70.00
Jefferies upgraded Roku from Underperform to Hold and set a new price target of $100.00 from $55.00 previously
Pivotal Research Group upgraded Roku from Hold to Buy and set a new price target of $125.00 from $65.00 previously
Wells Fargo upgraded Roku from Equal Weight to Overweight and set a new price target of $129.00 from $74.00 previously
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Strategic acquisition will bring additional customer value with affordable subscription service offering live TV, on-demand video and cloud-based DVR Roku, Inc. (NASDAQ:ROKU), the #1 TV streaming platform in the U.S.*, announced today that it has entered into an agreement to acquire Frndly TV, a subscription streaming service that offers live TV, on-demand video, and cloud-based DVR for an affordable price. Based in Denver, CO, Frndly TV was founded in 2019. It offers subscribers access to more than 50 top-rated live TV channels, including A&E, Hallmark Channel, The History Channel, Lifetime, and more, as well as thousands of hours of on-demand content, starting at $6.99/mo. Subscribers a