PERI - Mergers and acquisitions

Acquisition accelerates Perion’s In-Store Retail Media DOOH reach and expands Perion’s TAM within the $70B+ U.S. Retail Media Market Perion (NASDAQ & TASE: PERI), an advanced technology leader solving for the complexities of digital advertising through AI-native execution infrastructure, today announced it is accelerating its in-store media presence with the acquisition of PRN, a leading In-Store Retail Media company. The transaction amount is up to $12 million and is expected to be accretive from closing. Physical retail accounts for more than 80% of U.S. retail commerce, and in-store media inventory has become one of the most coveted components of major consumer brands’ media plans, r

The Acquisition Enhances Perion One's Platform Performance-Driven Capabilities Across Major Channels Through Advanced AI Algorithms Perion Network Ltd. (NASDAQ and TASE: PERI), a leader in advanced technology solving for the complexities of modern advertising, today announced the acquisition of Greenbids, a cutting-edge AI platform that creates custom algorithms for campaign-level optimization across walled garden platforms such as YouTube, Facebook and Instagram, as well as leading DSPs such as Google DV360 and The Trade Desk. The acquisition strengthens Perion's ability to deliver custom, performance-based advertising at scale, unlocking new revenue opportunities and increasing its abili

Perion Network Ltd. (NASDAQ and TASE: PERI), a leader in advanced technology solving for the complexities of modern advertising, announced today that its Board of Directors adopted a limited duration shareholder rights plan (the "Rights Plan"). The Rights Plan is intended to enable Perion's shareholders to realize the full potential value of their investment. It is designed to reduce the likelihood that any entity, person or group would gain control of, or significant influence over Perion through open-market transactions or other means for accumulation of the Company's shares without appropriately compensating all of Perion's shareholders or providing the Board sufficient time to make inf

NEW YORK, Aug. 24, 2021 /PRNewswire/ -- Undertone, a Perion Network Ltd. (Nasdaq: PERI) company and the leader in data-driven, intelligent high impact campaigns, today announced the launch of its latest initiative in partnership with SmartCommerce, Shoppable High Impact. The innovative technology solution allows shoppers to add products directly to a retailer's cart with just one click on all of Undertone's ad formats, including Interactive CTV. Undertone combined its Intelligent High Impact formats with SmartCommerce's digital carting technology to allow consumers to shop fr