Wag! Acquires WoofWoofTV, a Leading Social Media Brand for Pet Lovers with 18m+ Followers
Wag! ((Wag! Group Co., NASDAQ:PET), which strives to be the number one platform to solve the service, product, and wellness needs of the modern U.S. pet household, today announced the successful completion of its acquisition of WoofWoofTV.
This acquisition marks Wag!'s entrance into the distributed media space. WoofWoofTV has an annual reach to an audience of over 800 million on Instagram and Facebook, 5 million impressions on YouTube, and nearly 25 million unique viewers on Snap, as well as a combined social media following of over 18 million pet lovers. The acquisition will unlock access to a significant audience of households for not only Wag! and its suite of premium pet brands, but a
