Constellation Brands Announces Acquisition of Spirit-Based Ready-to-Drink Brand SpikedAde
ROCHESTER, N.Y., Oct. 06, 2026 (GLOBE NEWSWIRE) -- Constellation Brands, Inc. (NYSE:STZ), a leading U.S.-based total beverage alcohol company, today announced the acquisition of SpikedAde, a differentiated, consumer-led spirit-based ready-to-drink (RTD) beverage brand competing in the emerging sports drink-inspired "Ade" segment. Constellation's strong brand building and go-to-market capabilities to help SpikedAde expand distribution across the U.S.Transaction includes a $75 million payment at close for 100% ownership of the business, as well as additional contingent consideration of up to $278 million payable over five years based on the future performance of the SpikedAde business, refl
