Strategic Acquisition Strengthens Tremor's End-to-End CTV & Video Technology Stack
NEW YORK, Oct. 19, 2021 (GLOBE NEWSWIRE) -- Tremor International Ltd. (NASDAQ/AIM: TRMR) ("Tremor" or the "Company"), a global leader in Video and Connected TV ("CTV") advertising, announces the strategic acquisition of Spearad, a global CTV Video ad server and media management platform purpose-built for broadcasters and TV content companies to deliver seamless TV-like experiences in CTV and Over-the-Top ("OTT") environments, with the same advanced controls and capabilities of linear TV (the "Acquisition"). The consideration for the Acquisition is $14.7 million, of which $11.0 million is being satisfied from the Company's existing cash reserves, with the remaining $3.7 million being satis
