XPOF - Mergers and acquisitions

Strategic Acquisition Adds Leading Cycling & Boxing Brands to Portfolio, Empowering Franchisees with Shared Services & Operational Excellence CHARLOTTESVILLE, Va., Aug. 4, 2025 /PRNewswire/ -- Extraordinary Brands, a leading health and wellness franchisor dedicated to helping entrepreneurs build, scale, and thrive in the boutique fitness industry, has announced the acquisition of two high-profile fitness brands, CycleBar and Rumble, from Xponential Fitness (NYSE:XPOF). With this move, Extraordinary Brands now owns and operates four distinct and in-demand modalities: cycling, boxing, rowing, and barre.

Multi-Brand Franchisor Sunpark Acquires Rights to Develop Xponential's Fifth Brand in Japan Xponential Fitness, Inc. (NYSE:XPOF) announced today it has signed a Master Franchise Agreement in Japan for StretchLab, the world's largest assisted stretching brand. The agreement provides the Master Franchisee with the opportunity to license at least 40 StretchLab studios in Japan to potential franchisees over the next 10 years. As of December 31, 2022, Xponential had over 2,600 open studios worldwide, operating in 16 countries and four continents. The deal was signed with Sunpark Co. Ltd. of Osaka, a multi-brand operator and global franchisor of restaurants, entertainment concepts, and fitnes