Compare · ADTH vs APP
ADTH vs APP
Side-by-side comparison of AdTheorent Holding Company Inc. (ADTH) and Applovin Corporation (APP): market cap, price performance, sector, and recent activity on the wire.
Summary
- Both ADTH and APP operate in Computer Software: Programming Data Processing (Technology), so they compete in similar markets.
- APP is the larger of the two at $142.64B, about 380.7x ADTH ($374.7M).
- APP has hit the wire 7 times in the past 4 weeks while ADTH has been quiet.
- APP has more recent analyst coverage (25 ratings vs 10 for ADTH).
- Company
- AdTheorent Holding Company Inc.
- Applovin Corporation
- Price
- $3.21+0.00%
- $424.55+0.04%
- Market cap
- $374.7M
- $142.64B
- 1M return
- -
- -11.51%
- 1Y return
- -
- +15.92%
- Industry
- Computer Software: Programming Data Processing
- Computer Software: Programming Data Processing
- Exchange
- NASDAQ
- NASDAQ
- IPO
- 2021
- 2021
- News (4w)
- 0
- 7
- Recent ratings
- 10
- 25
AdTheorent Holding Company Inc.
AdTheorent Holding Company, Inc., a digital media platform, provides machine learning platform for advertisers and marketers in the United States and Canada. The company offers predictive targeting, geo-intelligence, and cross-environment map solutions, as well as Studio A\T. It serves pharmaceutical/healthcare, dining, retail, and travel and hospitality, as well as banking, financial services and insurance industries. The company was founded in 2012 and is headquartered in New York, New York.
Applovin Corporation
AppLovin Corporation engages in building a software-based platform for mobile app developers to enhance the marketing and monetization of their apps worldwide. The company's software solutions include AppDiscovery, a solution to automate, optimize, and manage user acquisition investments for business clients; and MAX, an in-app bidding solution that optimizes purchases of app ad inventory. Its business clients include various advertisers, internet platforms, and others. The company was incorporated in 2011 and is headquartered in Palo Alto, California.
Latest ADTH
- SEC Form 15-12G filed by AdTheorent Holding Company Inc.
- SEC Form EFFECT filed by AdTheorent Holding Company Inc.
- SEC Form 25-NSE filed by AdTheorent Holding Company Inc.
- Amendment: SEC Form SC 13D/A filed by AdTheorent Holding Company Inc.
- Director Black John Richard returned $336,572 worth of shares to the company (104,851 units at $3.21), closing all direct ownership in the company (SEC Form 4)
- Large owner H.I.G. Growth - Adtheorent, Llc returned $105,598,940 worth of shares to the company (34,064,174 units at $3.10), closing all direct ownership in the company (SEC Form 4)
- Chief Revenue Officer Todd William James returned $611,200 worth of shares to the company (190,405 units at $3.21), closing all direct ownership in the company (SEC Form 4)
- Director Kiarie Kihara returned $459,890 worth of shares to the company (143,268 units at $3.21), closing all direct ownership in the company (SEC Form 4)
- Chief Financial Officer Elliott Patrick Allen returned $1,695,162 worth of shares to the company (528,088 units at $3.21), closing all direct ownership in the company (SEC Form 4)
- Director Mehra Vineet returned $459,890 worth of shares to the company (143,268 units at $3.21), closing all direct ownership in the company (SEC Form 4)
Latest APP
- Director Webb Maynard G Jr was granted 41 shares, increasing direct ownership by 1% to 3,198 units (SEC Form 4)
- Director Messing Barbara was granted 40 shares, increasing direct ownership by 0.39% to 10,190 units (SEC Form 4)
- Director Webb Maynard G Jr sold $1,603,489 worth of shares (3,076 units at $521.29) as part of a pre-agreed trading plan (SEC Form 4)
- SEC Form 144 filed by Applovin Corporation
- New insider Ge Xiaochuan claimed ownership of 974,194 shares (SEC Form 3)
- AppLovin to Announce Second Quarter 2026 Results
- Raymond James initiated coverage on AppLovin with a new price target
- Director Vivas Eduardo sold $82,620,804 worth of shares (163,910 units at $504.06) as part of a pre-agreed trading plan, decreasing direct ownership by 2% to 6,785,087 units (SEC Form 4)
- CEO Foroughi Arash Adam sold $11,158,868 worth of shares (22,544 units at $494.98), decreasing direct ownership by 0.96% to 2,327,684 units (SEC Form 4)
- CEO Foroughi Arash Adam sold $25,307,532 worth of shares (52,165 units at $485.14), decreasing direct ownership by 2% to 2,350,228 units (SEC Form 4)