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Compare · AEG vs PRU

AEG vs PRU

Side-by-side comparison of Aegon Ltd. New York Registry Shares (AEG) and Prudential Financial Inc. (PRU): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both AEG and PRU operate in Life Insurance (Finance), so they compete in similar markets.
  • PRU is the larger of the two at $41.65B, about 3.7x AEG ($11.28B).
  • Over the past year, AEG is up 22.8% and PRU is down 9.1% - AEG leads by 31.9 points.
  • PRU has been more active in the news (11 items in the past 4 weeks vs 2 for AEG).
  • PRU has more recent analyst coverage (25 ratings vs 13 for AEG).
PerformanceAEG+22.82%PRU-9.05%
2025-04-28+0.00%2026-04-24
MetricAEGPRU
Company
Aegon Ltd. New York Registry Shares
Prudential Financial Inc.
Price
$8.02+0.88%
$94.21-0.16%
Market cap
$11.28B
$41.65B
1M return
+13.44%
-1.09%
1Y return
+22.82%
-9.05%
Industry
Life Insurance
Life Insurance
Exchange
NYSE
NYSE
IPO
2001
News (4w)
2
11
Recent ratings
13
25
AEG

Aegon Ltd. New York Registry Shares

Aegon N.V. provides a range of financial services in the Americas, Europe, and Asia. Its insurance products include life, accident, and health insurance; property and casualty insurance; and household and car insurance, as well as pension products. The company also offers savings products, such as retirement plan services; annuities; mutual funds; and stable value solutions. In addition, it provides retail and institutional investment management solutions, retirement savings vehicles, residential mortgages, and digital banking services. The company markets its products through brokers, agents, banks, employee benefit consultants, independent financial advisors, bancassurance channels, and advice centers. Aegon N.V. was founded in 1983 and is headquartered in The Hague, the Netherlands.

PRU

Prudential Financial Inc.

Prudential Financial, Inc., together with its subsidiaries, provides insurance, investment management, and other financial products and services in the United States and internationally. It operates through eight segments: PGIM, Retirement, Group Insurance, Individual Annuities, Individual Life, Assurance IQ, International Businesses, and Closed Block. The company offers investment management services and solutions related to public fixed income, public equity, real estate debt and equity, private credit and other alternatives, and multi-asset class strategies to institutional and retail clients, as well as its general account. It provides a range of retirement investment, and income products and services to retirement plan sponsors in the public, private, and not-for-profit sectors; and group life, long-term and short-term group disability, and group corporate-, bank-, and trust-owned life insurance in the United States, primarily to institutional clients for use in connection with employee and membership benefits plans, as well as sells accidental death and dismemberment and other supplemental health solutions, and provides plan administration services in connection with its insurance coverages. The company develops and distributes individual variable and fixed annuity products, principally to the mass affluent and affluent markets; and individual variable, term, and universal life insurance products to the mass middle, mass affluent, and affluent markets in the United States. In addition, it provides third-party life, health, Medicare, property and casualty, and personal finance products to retail shoppers through its digital and independent agent channels. The company offers its products and services to individual and institutional customers through its proprietary and third-party distribution networks. Prudential Financial, Inc. was founded in 1875 and is headquartered in Newark, New Jersey.