Join

Compare · AFRM vs ATLC

AFRM vs ATLC

Side-by-side comparison of Affirm Holdings Inc. (AFRM) and Atlanticus Holdings Corporation (ATLC): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both AFRM and ATLC operate in Finance: Consumer Services (Finance), so they compete in similar markets.
  • AFRM is the larger of the two at $27.44B, about 18.8x ATLC ($1.46B).
  • Over the past year, AFRM is up 27.9% and ATLC is up 78.8% - ATLC leads by 50.9 points.
  • Both names hit the wire about 17 times in the past 4 weeks.
  • AFRM has more recent analyst coverage (25 ratings vs 7 for ATLC).
PerformanceAFRM+27.91%ATLC+78.84%
2025-07-14+0.00%2026-07-13
MetricAFRMATLC
Company
Affirm Holdings Inc.
Atlanticus Holdings Corporation
Price
$81.92-1.79%
$97.97-1.25%
Market cap
$27.44B
$1.46B
1M return
+30.45%
+10.12%
1Y return
+27.91%
+78.84%
Industry
Finance: Consumer Services
Finance: Consumer Services
Exchange
NASDAQ
NASDAQ
IPO
2021
1995
News (4w)
17
17
Recent ratings
25
7
AFRM

Affirm Holdings Inc.

Affirm Holdings, Inc. operates a platform for digital and mobile-first commerce in the United States and Canada. The company's platform includes point-of-sale payment solution for consumers, merchant commerce solutions, and a consumer-focused app. Its payments network and partnership with an originating bank, enables consumers to pay for a purchase over time with terms ranging from one to forty-eight months. As of September 30, 2020, the company had approximately 6,500 merchants integrated on its platform covering small businesses, large enterprises, direct-to-consumer brands, brick-and-mortar stores, and companies. Its merchants represent a range of industries, including sporting goods and outdoors, furniture and homewares, travel, apparel, accessories, consumer electronics, and jewelry. The company was founded in 2012 and is headquartered in San Francisco, California.

ATLC

Atlanticus Holdings Corporation

Atlanticus Holdings Corporation provides credit and related financial services and products to customers the United States. It operates in two segments, Credit and Other Investments, and Auto Finance. The Credit and Other Investments segment originates a range of consumer loan products, such as private label and general purpose credit cards originated by lenders through various channels, including retail point-of-sale, direct mail solicitation, online, and partnerships with third parties; and offers credit to their customers for the purchase of various goods and services, including consumer electronics, furniture, elective medical procedures, healthcare, educational services, and home-improvements by partnering with retailers and service providers. This segment also invests in and services portfolios of credit card receivables. In addition, it offers loan servicing, such as risk management and customer service outsourcing for third parties; and engages in testing and investment activities in consumer finance technology platforms. The Auto Finance segment purchases and/or services loans secured by automobiles from or for a pre-qualified network of independent automotive dealers and automotive finance companies in the buy-here, pay-here, and used car business. This segment also provides floor plan financing and installment lending products. The company was formerly known as CompuCredit Holdings Corporation and changed its name to Atlanticus Holdings Corporation in November 2012. Atlanticus Holdings Corporation was founded in 1996 and is headquartered in Atlanta, Georgia.

Latest AFRM

Latest ATLC