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Compare · AFRM vs FIGR

AFRM vs FIGR

Side-by-side comparison of Affirm Holdings Inc. (AFRM) and Figure Technology Solutions Inc. (FIGR): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both AFRM and FIGR operate in Finance: Consumer Services (Finance), so they compete in similar markets.
  • AFRM is the larger of the two at $25.48B, about 4.0x FIGR ($6.39B).
  • Over the past year, AFRM is up 10.4% and FIGR is down 8.3% - AFRM leads by 18.7 points.
  • AFRM has been more active in the news (19 items in the past 4 weeks vs 16 for FIGR).
  • AFRM has more recent analyst coverage (25 ratings vs 9 for FIGR).
PerformanceAFRM-6.57%FIGR-8.30%
2025-09-11+0.00%2026-07-17
MetricAFRMFIGR
Company
Affirm Holdings Inc.
Figure Technology Solutions Inc.
Price
$76.05-4.78%
$29.00-5.90%
Market cap
$25.48B
$6.39B
1M return
+1.83%
-2.14%
1Y return
+10.36%
-8.30%
Industry
Finance: Consumer Services
Finance: Consumer Services
Exchange
NASDAQ
NASDAQ
IPO
2021
2025
News (4w)
19
16
Recent ratings
25
9
AFRM

Affirm Holdings Inc.

Affirm Holdings, Inc. operates a platform for digital and mobile-first commerce in the United States and Canada. The company's platform includes point-of-sale payment solution for consumers, merchant commerce solutions, and a consumer-focused app. Its payments network and partnership with an originating bank, enables consumers to pay for a purchase over time with terms ranging from one to forty-eight months. As of September 30, 2020, the company had approximately 6,500 merchants integrated on its platform covering small businesses, large enterprises, direct-to-consumer brands, brick-and-mortar stores, and companies. Its merchants represent a range of industries, including sporting goods and outdoors, furniture and homewares, travel, apparel, accessories, consumer electronics, and jewelry. The company was founded in 2012 and is headquartered in San Francisco, California.

Latest AFRM

Latest FIGR