Compare · AFRM vs TREE
AFRM vs TREE
Side-by-side comparison of Affirm Holdings Inc. (AFRM) and LendingTree Inc. (TREE): market cap, price performance, sector, and recent activity on the wire.
Summary
- Both AFRM and TREE operate in Finance: Consumer Services (Finance), so they compete in similar markets.
- AFRM is the larger of the two at $25.48B, about 39.5x TREE ($645.3M).
- AFRM has been more active in the news (15 items in the past 4 weeks vs 2 for TREE).
- AFRM has more recent analyst coverage (25 ratings vs 14 for TREE).
Affirm Holdings Inc.
Affirm Holdings, Inc. operates a platform for digital and mobile-first commerce in the United States and Canada. The company's platform includes point-of-sale payment solution for consumers, merchant commerce solutions, and a consumer-focused app. Its payments network and partnership with an originating bank, enables consumers to pay for a purchase over time with terms ranging from one to forty-eight months. As of September 30, 2020, the company had approximately 6,500 merchants integrated on its platform covering small businesses, large enterprises, direct-to-consumer brands, brick-and-mortar stores, and companies. Its merchants represent a range of industries, including sporting goods and outdoors, furniture and homewares, travel, apparel, accessories, consumer electronics, and jewelry. The company was founded in 2012 and is headquartered in San Francisco, California.
LendingTree Inc.
LendingTree, Inc., through its subsidiary, LT Intermediate Company, LLC, operates online consumer platform in the United States. It operates through three segments: Home, Consumer, and Insurance. The Home segment offers purchase mortgage, refinance mortgage, reverse mortgage, and home equity loans; lines of credit; and real estate brokerage services. The Consumer segment provides credit cards; personal, small business, student, and auto loans; deposit accounts; and other credit products, such as credit repair and debt settlement services. The Insurance segment includes information, tools, and access to insurance quote products, including home and automobile, through which consumers are matched with insurance lead aggregators to obtain insurance offers. LendingTree, Inc. also operates Student Loan Hero, a personal finance website dedicated to helping student loan borrowers manage their student debt; QuoteWizard.com, a marketplace for insurance comparison; ValuePenguin, a personal finance website that offers consumers objective analysis on various financial topics from insurance to credit cards; and Stash, a consumer investing and banking platform that offers a suite of personal investment accounts, traditional and Roth IRAs, custodial investment accounts, and banking services, including checking accounts and debit cards with a Stock-Back rewards program. The company was formerly known as Tree.com, Inc. and changed its name to LendingTree, Inc. in January 2015. LendingTree, Inc. was incorporated in 1996 and is headquartered in Charlotte, North Carolina.
Latest AFRM
- SEC Form SCHEDULE 13G filed by Affirm Holdings Inc.
- SEC Form SCHEDULE 13G filed by Affirm Holdings Inc.
- Barclays initiated coverage on Affirm with a new price target
- Director Reses Jacqueline D was granted 655 shares, increasing direct ownership by 1% to 49,456 units (SEC Form 4)
- Director Galanti Richard A was granted 655 shares, increasing direct ownership by 6% to 12,355 units (SEC Form 4)
- Director Liew Jeremy was granted 655 shares, increasing direct ownership by 0.21% to 316,632 units (SEC Form 4)
- President Michalek Libor converted options into 2,336 shares and covered exercise/tax liability with 1,189 shares, increasing direct ownership by 0.52% to 223,751 units (SEC Form 4)
- Director Quarles Christa S was granted 655 shares, increasing direct ownership by 0.95% to 69,316 units (SEC Form 4)
- Director Schneider Ryan M. was granted 3,755 shares (SEC Form 4)
- Chief Operating Officer Linford Michael covered exercise/tax liability with 972 shares and converted options into 2,336 shares, increasing direct ownership by 1% to 119,348 units (SEC Form 4)
Latest TREE
- LendingTree, Inc. to Report Second Quarter 2026 Earnings on July 29, 2026
- LendingTree Applauds North Carolina's AI Strategic Roadmap, Highlights Company's Leadership in Shaping Responsible AI Policy
- Director Thompson G Kennedy converted options into 5,000 shares, increasing direct ownership by 36% to 18,845 units (SEC Form 4)
- Director Sarasvathy Saras converted options into 5,000 shares, increasing direct ownership by 35% to 19,314 units (SEC Form 4)
- Director Rodriguez Diego A converted options into 5,000 shares, increasing direct ownership by 62% to 13,113 units (SEC Form 4)
- Director Ozonian Steven converted options into 5,000 shares, increasing direct ownership by 32% to 20,784 units (SEC Form 4)
- Director Henderson Robin converted options into 5,000 shares, increasing direct ownership by 41% to 17,231 units (SEC Form 4)
- Director Ernst Mark A converted options into 5,000 shares, increasing direct ownership by 11% to 49,421 units (SEC Form 4)
- Director Dalporto Gabriel converted options into 5,000 shares, increasing direct ownership by 37% to 18,478 units (SEC Form 4)
- Director Davidson Thomas M Jr converted options into 5,000 shares, increasing direct ownership by 38% to 18,139 units (SEC Form 4)