Compare · ALRM vs NOW
ALRM vs NOW
Side-by-side comparison of Alarm.com Holdings Inc. (ALRM) and ServiceNow Inc. (NOW): market cap, price performance, sector, and recent activity on the wire.
Summary
- Both ALRM and NOW operate in Computer Software: Prepackaged Software (Technology), so they compete in similar markets.
- NOW is the larger of the two at $147.76B, about 54.1x ALRM ($2.73B).
- Over the past year, ALRM is down 3.2% and NOW is down 21.7% - ALRM leads by 18.5 points.
- NOW has been more active in the news (24 items in the past 4 weeks vs 6 for ALRM).
- NOW has more recent analyst coverage (25 ratings vs 13 for ALRM).
- Company
- Alarm.com Holdings Inc.
- ServiceNow Inc.
- Price
- $55.60-3.46%
- $142.85-3.52%
- Market cap
- $2.73B
- $147.76B
- 1M return
- +0.05%
- +25.10%
- 1Y return
- -3.20%
- -21.72%
- Industry
- Computer Software: Prepackaged Software
- Computer Software: Prepackaged Software
- Exchange
- NASDAQ
- NYSE
- IPO
- 2015
- 2012
- News (4w)
- 6
- 24
- Recent ratings
- 13
- 25
Alarm.com Holdings Inc.
Alarm.com Holdings, Inc. provides cloud-based solutions for smart residential and commercial properties in the United States and internationally. It operates in two segments, Alarm.com and Other. The company provides interactive security solutions to control and monitor their security systems, as well as connected security devices, including door locks, motion sensors, door locks, garage doors, thermostats, and video cameras; and high definition video monitoring solutions, such as video analytics, live streaming, video doorbell, video clips, video alerts, continuous high definition recording, and commercial video surveillance solutions. It also offers intelligent automation and energy management solutions comprising scenes button; smart thermostat schedules; responsive savings; precision comfort; energy usage monitoring; heating, ventilation, and air conditioning monitoring services; whole home water safety solutions; geo-services; and demand response programs. In addition, the company provides commercial solutions, such as daily safeguards, commercial grade video, energy savings, protection for valuables and inventory, temperature monitoring, multi-site management and access control, operational insights, early problem identification, simple to use, professionally supported, and easy to maintain. Further, it offers service provider solutions, including a permission-based online portal that offers account management, sales, marketing, training, and support tools; installation and support tools; business management services; sales, marketing, and training services; and home builder programs, as well as wellness solutions. The company serves residential and commercial subscribers. Alarm.com Holdings, Inc. was founded in 2000 and is headquartered in Tysons, Virginia.
ServiceNow Inc.
ServiceNow, Inc. provides enterprise cloud computing solutions that defines, structures, consolidates, manages, and automates services for enterprises worldwide. It operates the Now platform that offers workflow automation, artificial intelligence, machine learning, performance analytics, electronic service catalogs and portals, configuration management systems, data benchmarking, encryption, and collaboration and development tools. The company also provides information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; IT business management product suite to manage IT priorities; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT Asset Management to automate IT asset lifecycles; and enterprise development operations product for developers' toolchain. In addition, it offers security incident management, threat enrichment intelligence, vulnerability response management, and security incident intelligence sharing security operation products; governance, risk, and compliance product to create policies and controls; human resources, legal, and workplace service delivery products; safe workplace applications; customer service management product; and field service management applications. Further, it provides App Engine product; IntegrationHub enables application to extend workflows; and professional, training, and customer support services. It serves government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products. It sells its products through direct sales team and resale partners. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. The company was incorporated in 2004 and is headquartered in Santa Clara, California.
Latest ALRM
- Shooter Detection Systems Joins ONVIF®, Marking a New Chapter in Open Architecture Gunshot Detection
- Chief Executive Officer Trundle Stephen exercised 50,000 shares at a strike of $32.17 and sold $2,883,500 worth of shares (50,000 units at $57.67) as part of a pre-agreed trading plan (SEC Form 4)
- Shooter Detection Systems' Gunshot Detection System Earns Fourth Consecutive Secure Campus Award
- Chief Financial Officer Bradley Kevin Christopher sold $297,378 worth of shares (5,400 units at $55.07), decreasing direct ownership by 6% to 78,222 units (SEC Form 4)
- Amendment: SEC Form SCHEDULE 13G/A filed by Alarm.com Holdings Inc.
- Amendment: SEC Form SCHEDULE 13G/A filed by Alarm.com Holdings Inc.
- SEC Form 10-Q filed by Alarm.com Holdings Inc.
- Alarm.com Holdings Inc. filed SEC Form 8-K: Results of Operations and Financial Condition, Financial Statements and Exhibits
- Alarm.com Reports Second Quarter 2026 Results
- Alarm.com to Announce 2026 Second Quarter Results on August 6, 2026
Latest NOW
- Chief People & AI Enblmt. Off. Canney Jacqueline P sold $1,082,886 worth of shares (7,847 units at $138.00) as part of a pre-agreed trading plan, decreasing direct ownership by 21% to 30,042 units (SEC Form 4)
- President, Global Customer Ops Fipps Paul sold $300,777 worth of shares (2,034 units at $147.87), decreasing direct ownership by 10% to 18,305 units (SEC Form 4)
- Director Chamberlain Paul Edward sold $365,851 worth of shares (2,700 units at $135.50), decreasing direct ownership by 6% to 43,990 units (SEC Form 4)
- SEC Form S-8 filed by ServiceNow Inc.
- Tech Mahindra and ServiceNow Expand Partnership to Deliver Production-Ready Enterprise AI at Scale
- Principal Accounting Officer Fontaine Danielle converted options into 485 shares and covered exercise/tax liability with 168 shares, increasing direct ownership by 3% to 10,887 units (SEC Form 4) (withholding obligation)
- President and CFO Mastantuono Gina converted options into 1,595 shares and covered exercise/tax liability with 858 shares, increasing direct ownership by 0.68% to 109,256 units (SEC Form 4) (tax liability)
- Chief People & AI Enblmt. Off. Canney Jacqueline P converted options into 970 shares and covered exercise/tax liability with 496 shares, increasing direct ownership by 1% to 37,889 units (SEC Form 4) (withholding obligation)
- Chairman & CEO Mcdermott William R converted options into 4,160 shares and covered exercise/tax liability with 2,236 shares, increasing direct ownership by 1% to 184,199 units (SEC Form 4) (tax liability)
- President, Global Customer Ops Fipps Paul converted options into 640 shares and covered exercise/tax liability with 256 shares, increasing direct ownership by 2% to 20,339 units (SEC Form 4) (tax withholding)