Compare · AMPL vs NOW
AMPL vs NOW
Side-by-side comparison of Amplitude Inc. (AMPL) and ServiceNow Inc. (NOW): market cap, price performance, sector, and recent activity on the wire.
Summary
- Both AMPL and NOW operate in Computer Software: Prepackaged Software (Technology), so they compete in similar markets.
- NOW is the larger of the two at $101.84B, about 94.8x AMPL ($1.07B).
- Over the past year, AMPL is down 38.0% and NOW is down 49.9% - AMPL leads by 11.9 points.
- NOW has been more active in the news (12 items in the past 4 weeks vs 4 for AMPL).
- Both have 25 recent analyst ratings on file.
- Company
- Amplitude Inc.
- ServiceNow Inc.
- Price
- $8.09+0.37%
- $98.77+7.39%
- Market cap
- $1.07B
- $101.84B
- 1M return
- +18.27%
- +5.34%
- 1Y return
- -38.01%
- -49.89%
- Industry
- Computer Software: Prepackaged Software
- Computer Software: Prepackaged Software
- Exchange
- NASDAQ
- NYSE
- IPO
- 2012
- News (4w)
- 4
- 12
- Recent ratings
- 25
- 25
ServiceNow Inc.
ServiceNow, Inc. provides enterprise cloud computing solutions that defines, structures, consolidates, manages, and automates services for enterprises worldwide. It operates the Now platform that offers workflow automation, artificial intelligence, machine learning, performance analytics, electronic service catalogs and portals, configuration management systems, data benchmarking, encryption, and collaboration and development tools. The company also provides information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; IT business management product suite to manage IT priorities; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT Asset Management to automate IT asset lifecycles; and enterprise development operations product for developers' toolchain. In addition, it offers security incident management, threat enrichment intelligence, vulnerability response management, and security incident intelligence sharing security operation products; governance, risk, and compliance product to create policies and controls; human resources, legal, and workplace service delivery products; safe workplace applications; customer service management product; and field service management applications. Further, it provides App Engine product; IntegrationHub enables application to extend workflows; and professional, training, and customer support services. It serves government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products. It sells its products through direct sales team and resale partners. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. The company was incorporated in 2004 and is headquartered in Santa Clara, California.
Latest AMPL
- Amplitude to Host Second Quarter 2026 Earnings Webcast on August 5, 2026
- SEC Form 4 filed by Chief Technology Officer Liu Curtis
- Director Tzuo Tien was granted 1,521 shares, increasing direct ownership by 2% to 101,601 units (SEC Form 4)
- Director Schultz Erica was granted 1,659 shares, increasing direct ownership by 1% to 143,100 units (SEC Form 4)
- Raymond James initiated coverage on Amplitude with a new price target
- Amendment: Chief Technology Officer Liu Curtis sold $182,878 worth of shares (22,786 units at $8.03) as part of a pre-agreed trading plan, decreasing direct ownership by 2% to 1,004,194 units (SEC Form 4)
- Director Wong Catherine sold $50,580 worth of shares (7,453 units at $6.79) as part of a pre-agreed trading plan, decreasing direct ownership by 6% to 111,462 units (SEC Form 4) (withholding obligation)
- SEC Form 144 filed by Amplitude Inc.
- SEC Form 8-K filed by Amplitude Inc.
- Chief Technology Officer Liu Curtis sold $178,183 worth of shares (22,201 units at $8.03) as part of a pre-agreed trading plan, decreasing direct ownership by 2% to 1,004,779 units (SEC Form 4)
Latest NOW
- BMO Capital Markets reiterated coverage on ServiceNow with a new price target
- SEC Form 10-Q filed by ServiceNow Inc.
- Experian accelerates AI-first experiences with ServiceNow AI Platform
- TeamViewer and ServiceNow Launch Strategic Partnership to Accelerate Autonomous IT Operations
- SEC Form S-8 filed by ServiceNow Inc.
- SEC Form S-8 filed by ServiceNow Inc.
- ServiceNow Inc. filed SEC Form 8-K: Results of Operations and Financial Condition, Financial Statements and Exhibits
- ServiceNow Reports Second Quarter 2026 Financial Results
- ServiceNow accelerates AI-powered government reinvention across nearly all 50 U.S. states with new customer wins
- Leidos reimagines experiences for 50,000 employees and boosts operational efficiency with the ServiceNow AI Platform