Compare · APP vs DV
APP vs DV
Side-by-side comparison of Applovin Corporation (APP) and DoubleVerify Holdings Inc. (DV): market cap, price performance, sector, and recent activity on the wire.
Summary
- Both APP and DV operate in Computer Software: Programming Data Processing (Technology), so they compete in similar markets.
- APP is the larger of the two at $142.62B, about 81.4x DV ($1.75B).
- APP has been more active in the news (7 items in the past 4 weeks vs 1 for DV).
- Both have 25 recent analyst ratings on file.
- Company
- Applovin Corporation
- DoubleVerify Holdings Inc.
- Price
- $424.36-2.33%
- $11.42-3.34%
- Market cap
- $142.62B
- $1.75B
- 1M return
- -17.63%
- -
- 1Y return
- +15.87%
- -
- Industry
- Computer Software: Programming Data Processing
- Computer Software: Programming Data Processing
- Exchange
- NASDAQ
- NYSE
- IPO
- 2021
- 2021
- News (4w)
- 7
- 1
- Recent ratings
- 25
- 25
Applovin Corporation
AppLovin Corporation engages in building a software-based platform for mobile app developers to enhance the marketing and monetization of their apps worldwide. The company's software solutions include AppDiscovery, a solution to automate, optimize, and manage user acquisition investments for business clients; and MAX, an in-app bidding solution that optimizes purchases of app ad inventory. Its business clients include various advertisers, internet platforms, and others. The company was incorporated in 2011 and is headquartered in Palo Alto, California.
DoubleVerify Holdings Inc.
DoubleVerify Holdings, Inc. offers a software platform for digital media measurement, data, and analytics. The company offers DV Authentic Ad, a metric of digital media quality that evaluates the existence of fraud, brand safety, viewability, and geography for each digital ad; DV Authentic Attention solution that provides exposure and engagement predictive analytics to drive campaign performance; and Custom Contextual solution, which allows advertisers to match their ads to relevant content to maximize user engagement and drive campaign performance. The company also provides DV Publisher suite, which includes unified analytic, campaign delivery insight, media quality insight and optimization, industry benchmark, and video delivery automation solutions; Pinnacle that provides customers with access to data on all the digital ads and enables them to make changes to ad strategies on a real-time basis; and Connected TV (CTV) solution that detects fraudulent device signatures. Its software solutions are integrated across the digital advertising ecosystem, including programmatic platforms, social media channels, and digital publishers. DoubleVerify Holdings, Inc. was founded in 2008 and is based in New York, New York with additional locations at Berlin, Germany; Chicago, Illinois; Merelbeke, Belgium; Helsinki, Finland; London, United Kingdom; Los Angeles and San Francisco, California; Miguel Hidalgo, Mexico; Paris, France; São Paulo, Brazil; Singapore, Singapore; Sydney, Australia; Tel Aviv, Israel; and Tokyo, Japan.
Latest APP
- Director Webb Maynard G Jr was granted 41 shares, increasing direct ownership by 1% to 3,198 units (SEC Form 4)
- Director Messing Barbara was granted 40 shares, increasing direct ownership by 0.39% to 10,190 units (SEC Form 4)
- Director Webb Maynard G Jr sold $1,603,489 worth of shares (3,076 units at $521.29) as part of a pre-agreed trading plan (SEC Form 4)
- SEC Form 144 filed by Applovin Corporation
- New insider Ge Xiaochuan claimed ownership of 974,194 shares (SEC Form 3)
- AppLovin to Announce Second Quarter 2026 Results
- Raymond James initiated coverage on AppLovin with a new price target
- Director Vivas Eduardo sold $82,620,804 worth of shares (163,910 units at $504.06) as part of a pre-agreed trading plan, decreasing direct ownership by 2% to 6,785,087 units (SEC Form 4)
- CEO Foroughi Arash Adam sold $11,158,868 worth of shares (22,544 units at $494.98), decreasing direct ownership by 0.96% to 2,327,684 units (SEC Form 4)
- CEO Foroughi Arash Adam sold $25,307,532 worth of shares (52,165 units at $485.14), decreasing direct ownership by 2% to 2,350,228 units (SEC Form 4)
Latest DV
- Chief Executive Officer Zagorski Mark converted options into 13,476 shares and covered exercise/tax liability with 7,453 shares, increasing direct ownership by 1% to 580,364 units (SEC Form 4) (tax withholding)
- DoubleVerify Expands DV Authentic AdVantage to Meta and TikTok, an AI-Powered Solution to Optimize Media Quality and Performance
- Global Chief Comm. Officer Mougis Steven John covered exercise/tax liability with 16,947 shares and converted options into 43,963 shares, increasing direct ownership by 40% to 95,160 units (SEC Form 4) (tax withholding)
- Chief Legal Officer Grimmig Andrew E converted options into 27,029 shares, increasing direct ownership by 19% to 169,718 units (SEC Form 4)
- Chief Executive Officer Zagorski Mark converted options into 60,819 shares and covered exercise/tax liability with 33,636 shares, increasing direct ownership by 5% to 574,341 units (SEC Form 4) to satisfy withholding tax
- Chief Financial Officer Allais Nicola T converted options into 35,322 shares and covered exercise/tax liability with 19,537 shares, increasing direct ownership by 10% to 172,459 units (SEC Form 4) to cover taxes
- DoubleVerify Introduces DV Neura, the Dynamic AI Engine Powering the Future of Media Quality and Effectiveness
- DoubleVerify Launches AI-Powered Brand Suitability Reporting for YouTube Audio Ads Campaigns, Expanding Transparency in Listening-First Environments
- Chief Executive Officer Zagorski Mark acquired $3,432 worth of shares (416 units at $8.25), increasing direct ownership by 0.08% to 547,158 units (SEC Form 4)
- Global Chief Comm. Officer Mougis Steven John acquired $12,812 worth of shares (1,553 units at $8.25), increasing direct ownership by 2% to 68,144 units (SEC Form 4)