Compare · APP vs TBLA
APP vs TBLA
Side-by-side comparison of Applovin Corporation (APP) and Taboola.com Ltd. (TBLA): market cap, price performance, sector, and recent activity on the wire.
Summary
- Both APP and TBLA operate in Computer Software: Programming Data Processing (Technology), so they compete in similar markets.
- APP is the larger of the two at $142.62B, about 98.8x TBLA ($1.44B).
- Over the past year, APP is up 15.9% and TBLA is up 47.8% - TBLA leads by 32.0 points.
- APP has been more active in the news (7 items in the past 4 weeks vs 3 for TBLA).
- APP has more recent analyst coverage (25 ratings vs 19 for TBLA).
- Company
- Applovin Corporation
- Taboola.com Ltd.
- Price
- $424.36-2.33%
- $5.27-2.77%
- Market cap
- $142.62B
- $1.44B
- 1M return
- -17.63%
- +4.88%
- 1Y return
- +15.87%
- +47.83%
- Industry
- Computer Software: Programming Data Processing
- Computer Software: Programming Data Processing
- Exchange
- NASDAQ
- NASDAQ
- IPO
- 2021
- News (4w)
- 7
- 3
- Recent ratings
- 25
- 19
Applovin Corporation
AppLovin Corporation engages in building a software-based platform for mobile app developers to enhance the marketing and monetization of their apps worldwide. The company's software solutions include AppDiscovery, a solution to automate, optimize, and manage user acquisition investments for business clients; and MAX, an in-app bidding solution that optimizes purchases of app ad inventory. Its business clients include various advertisers, internet platforms, and others. The company was incorporated in 2011 and is headquartered in Palo Alto, California.
Taboola.com Ltd.
Taboola.com, Ltd., together with its subsidiaries, operates in artificial intelligence-based algorithmic engine platform in Israel, the United Kingdom, the United States, and internationally. It offers Taboola, a platform that partners with websites, devices, and mobile apps, collectively referred to as digital properties; recommend editorial content and advertisements on the open web; digital properties use Taboola's recommendation platform to achieve their business goals, such as driving new audiences to their sites and apps or increasing engagement with existing audiences. It also provides monetization opportunities to publishers. Taboola.com, Ltd. was founded in 2007 and is headquartered in New York, New York.
Latest APP
- Director Webb Maynard G Jr was granted 41 shares, increasing direct ownership by 1% to 3,198 units (SEC Form 4)
- Director Messing Barbara was granted 40 shares, increasing direct ownership by 0.39% to 10,190 units (SEC Form 4)
- Director Webb Maynard G Jr sold $1,603,489 worth of shares (3,076 units at $521.29) as part of a pre-agreed trading plan (SEC Form 4)
- SEC Form 144 filed by Applovin Corporation
- New insider Ge Xiaochuan claimed ownership of 974,194 shares (SEC Form 3)
- AppLovin to Announce Second Quarter 2026 Results
- Raymond James initiated coverage on AppLovin with a new price target
- Director Vivas Eduardo sold $82,620,804 worth of shares (163,910 units at $504.06) as part of a pre-agreed trading plan, decreasing direct ownership by 2% to 6,785,087 units (SEC Form 4)
- CEO Foroughi Arash Adam sold $11,158,868 worth of shares (22,544 units at $494.98), decreasing direct ownership by 0.96% to 2,327,684 units (SEC Form 4)
- CEO Foroughi Arash Adam sold $25,307,532 worth of shares (52,165 units at $485.14), decreasing direct ownership by 2% to 2,350,228 units (SEC Form 4)
Latest TBLA
- Taboola to Announce Second Quarter Financial Results on August 5, 2026
- Wikitree Selects DeeperDive From Taboola, Gen AI Answer Engine Built for the Open Web, to Connect Readers with Timely, Contextual Answers for Topics They Care About
- SEC Form 25-NSE filed by Taboola.com Ltd.
- Taboola Launches Ad Platform for AI Answer Engines, Conversational AI Offerings, Chatbots, and Virtual Assistants, Powered by the Monetization Behind DeeperDive, One of the Fastest-Growing AI Answer Engines
- Taboola.com Ltd. filed SEC Form 8-K: Submission of Matters to a Vote of Security Holders
- Taboola Announces Inclusion in Russell 3000® and 2000® Index
- Large owner Apollo Management Holdings Gp, Llc sold $52,800,000 worth of Non-Voting Ordinary Shares (12,000,000 units at $4.40) (SEC Form 4)
- Large owner Apollo Management Holdings Gp, Llc sold $52,800,000 worth of Non-Voting Ordinary Shares (12,000,000 units at $4.40) (SEC Form 4)
- Amendment: SEC Form SCHEDULE 13D/A filed by Taboola.com Ltd.
- Chief Financial Officer Walker Stephen C covered exercise/tax liability with 113,071 units of Ordinary Shares, decreasing direct ownership by 3% to 3,160,434 units (SEC Form 4) to satisfy tax liability