Compare · ASAN vs CRM
ASAN vs CRM
Side-by-side comparison of Asana Inc. (ASAN) and Salesforce Inc. (CRM): market cap, price performance, sector, and recent activity on the wire.
Summary
- Both ASAN and CRM operate in Computer Software: Prepackaged Software (Technology), so they compete in similar markets.
- CRM is the larger of the two at $168.46B, about 77.4x ASAN ($2.18B).
- Over the past year, ASAN is down 33.5% and CRM is down 16.3% - CRM leads by 17.2 points.
- CRM has been more active in the news (18 items in the past 4 weeks vs 3 for ASAN).
- Both have 25 recent analyst ratings on file.
- Company
- Asana Inc.
- Salesforce Inc.
- Price
- $9.34-1.06%
- $204.12-0.73%
- Market cap
- $2.18B
- $168.46B
- 1M return
- +14.18%
- +12.47%
- 1Y return
- -33.48%
- -16.25%
- Industry
- Computer Software: Prepackaged Software
- Computer Software: Prepackaged Software
- Exchange
- NYSE
- NYSE
- IPO
- 2020
- 2004
- News (4w)
- 3
- 18
- Recent ratings
- 25
- 25
Asana Inc.
Asana, Inc., together with its subsidiaries, operates a work management platform for individuals, team leads, and executives in the United States and internationally. It provides a work management platform as software as service that enables individuals and teams to get work done faster while enhancing employee engagement by allowing everyone to see how their work connects to the mission of an organization. The company was formerly known as Smiley Abstractions, Inc. and changed its name to Asana, Inc. in July 2009. Asana, Inc. was incorporated in 2008 and is headquartered in San Francisco, California.
Salesforce Inc.
salesforce.com, inc. develops enterprise cloud computing solutions with a focus on customer relationship management worldwide. The company offers Sales Cloud to store data, monitor leads and progress, forecast opportunities, and gain insights through analytics and relationship intelligence, as well as deliver quotes, contracts, and invoices. It also provides Service Cloud, which enables companies to deliver personalized customer service and support, as well as a field service solution that enables companies to connect agents, dispatchers, and mobile employees through a centralized platform, which helps to schedule and dispatch work, and track and manage jobs in real-time. In addition, the company offers Marketing Cloud to plan, personalize, and optimize one-to-one customer marketing interactions; and Commerce Cloud, which enables companies to enhance engagement, conversion, revenue, and loyalty from their customers. Further, it provides Customer 360 Platform that offers no-code to pro-code Platform-as-a-Service tools for building, securing, integrating, and managing the business apps; MuleSoft Anypoint Platform enables customers to connect any system, application, data, or device; Quip collaboration platform, which combines documents, spreadsheets, apps, and chat with live CRM data; and Tableau and Einstein Analytics, provides analytical technology to customers. Additionally, the company offers various solutions for financial services, healthcare and life sciences, manufacturing, consumer goods, government, and philanthropy. The company also provides professional services and education services, including instructor-led and online courses; and support and adoption programs. It provides its services through direct sales; and consulting firms, systems integrators, and other partners. Salesforce and Siemens has a strategic partnership. The company was founded in 1999 and is headquartered in San Francisco, California.
Latest ASAN
- SEC Form 144 filed by Asana Inc.
- Director Anderson-Copperman Krista was granted 1,827 shares, increasing direct ownership by 2% to 92,049 units (SEC Form 4)
- Asana to Announce Second Quarter Fiscal Year 2027 Financial Results on Thursday, September 3, 2026
- Asana Inc. filed SEC Form 8-K: Leadership Update
- Director Rosenstein Justin gifted 2,700,000 shares, decreasing direct ownership by 84% to 532,776 units (SEC Form 4)
- Chief Executive Officer Rogers Daniel Mark sold $95,082 worth of shares (13,790 units at $6.89) as part of a pre-agreed trading plan, decreasing direct ownership by 0.72% to 1,891,990 units (SEC Form 4)
- GC, Corporate Secretary Colendich Katie Marie sold $35,043 worth of shares (5,242 units at $6.68), decreasing direct ownership by 3% to 176,598 units (SEC Form 4)
- Chief Financial Officer Megji Aziz sold $89,081 worth of shares (13,239 units at $6.73) as part of a pre-agreed trading plan, decreasing direct ownership by 2% to 765,389 units (SEC Form 4)
- GC, Corporate Secretary Colendich Katie Marie sold $107,129 worth of shares (15,984 units at $6.70) as part of a pre-agreed trading plan, decreasing direct ownership by 8% to 181,840 units (SEC Form 4) to cover taxes
- Chief Accounting Officer Sosa Veronica sold $75,766 worth of shares (11,378 units at $6.66), decreasing direct ownership by 15% to 62,344 units (SEC Form 4) to cover taxes
Latest CRM
- President and COO Milano Miguel converted options into 1,662 shares and covered exercise/tax liability with 678 shares, increasing direct ownership by 3% to 38,754 units (SEC Form 4)
- President and CLO Niles Sabastian converted options into 1,662 shares and covered exercise/tax liability with 920 shares, increasing direct ownership by 3% to 27,037 units (SEC Form 4)
- Director Sachin J. Mehra converted options into 441 shares, increasing direct ownership by 9% to 5,406 units (SEC Form 4)
- Director Munoz Oscar converted options into 441 shares, increasing direct ownership by 3% to 13,990 units (SEC Form 4)
- Director Kroes Neelie converted options into 441 shares and covered exercise/tax liability with 67 shares, increasing direct ownership by 5% to 8,490 units (SEC Form 4)
- Director Alber Laura converted options into 441 shares, increasing direct ownership by 4% to 10,413 units (SEC Form 4)
- Director Roos John Victor converted options into 441 shares, increasing direct ownership by 3% to 17,289 units (SEC Form 4)
- Director Kirk David Blair converted options into 441 shares, increasing direct ownership by 3% to 14,572 units (SEC Form 4)
- Director Conway Craig converted options into 441 shares, increasing direct ownership by 5% to 9,937 units (SEC Form 4)
- Director Donald Arnold W converted options into 441 shares (SEC Form 4)