Compare · BIDU vs MGNI
BIDU vs MGNI
Side-by-side comparison of Baidu Inc. ADS (BIDU) and Magnite Inc. (MGNI): market cap, price performance, sector, and recent activity on the wire.
Summary
- Both BIDU and MGNI operate in Computer Software: Programming Data Processing (Technology), so they compete in similar markets.
- BIDU is the larger of the two at $37.34B, about 12.9x MGNI ($2.89B).
- Over the past year, BIDU is up 17.6% and MGNI is down 14.2% - BIDU leads by 31.8 points.
- MGNI has been more active in the news (8 items in the past 4 weeks vs 2 for BIDU).
- BIDU has more recent analyst coverage (25 ratings vs 21 for MGNI).
- Company
- Baidu Inc. ADS
- Magnite Inc.
- Price
- $109.75-3.22%
- $20.20-1.00%
- Market cap
- $37.34B
- $2.89B
- 1M return
- -5.45%
- +24.69%
- 1Y return
- +17.61%
- -14.19%
- Industry
- Computer Software: Programming Data Processing
- Computer Software: Programming Data Processing
- Exchange
- NASDAQ
- NASDAQ
- IPO
- 2005
- News (4w)
- 2
- 8
- Recent ratings
- 25
- 21
Baidu Inc. ADS
Baidu, Inc. provides internet search services in China. Its Baidu Core segment offers Baidu App to access search, feed, and other services using mobile devices; Baidu Search to access its search and other services; Baidu Feed that provides users with personalized timeline based on their demographics and interests; Haokan short video app; and Quanmin flash video app for users to create and share short videos. It also offers Baidu Knows, an online community where users can ask questions to other users; Baidu Wiki; Baidu Healthcare Wiki; Baidu Wenku; Baidu Scholar; Baidu Experience; Baidu Post, a social media platform; Baidu Maps, a voice-enabled mobile app that provides travel-related services; Baidu Drive; Baijiahao; and DuerOS, a smart assistant platform. In addition, this segment offers online marketing services, which include pay for performance, an auction-based services that allow customers to bid for priority placement of paid sponsored links and reach users who search for information related to their products or services; other marketing services that include display-based marketing services and other online marketing services based on performance criteria other than cost per click; mobile ecosystem, a portfolio of apps, including Baidu App, Haokan, and Baidu Post; various cloud services and solutions, such as platform as a service, software as a service, and infrastructure as a service; self-driving services, including maps, automated valet parking, autonomous navigation pilot, electric vehicles, and robotaxi fleets, as well as Xiaodu smart devices. Its iQIYI segment provides online entertainment service, including original and licensed content; and other video content, membership; and online advertising services. Baidu, Inc. has strategic partnerships with Zhejiang Geely Holding Group and China Gas Holdings Ltd. The company was formerly known as Baidu.com, Inc. Baidu, Inc. was incorporated in 2000 and is headquartered in Beijing, China.
Magnite Inc.
Magnite, Inc. operates an independent sell-side advertising platform in the United States and internationally. The company's advertising platform enables publishers to monetize various screens and formats, including CTV, desktop display, video, audio, and mobile, as well as allows agencies and brands to access brand-safe ad inventory and execute advertising transactions. It markets its technology solutions to buyers and sellers through a sales teams that operate from various locations. The company was formerly known as The Rubicon Project, Inc. and changed name to Magnite, Inc. in July 2020. Magnite, Inc. was incorporated in 2007 and is headquartered in Los Angeles, California.
Latest BIDU
- SEC Form 6-K filed by Baidu Inc. ADS
- Baidu Announces Record Date for Extraordinary General Meeting of Shareholders
- Baidu's Apollo Go Expands European Footprint as AmiGo, in Partnership with PostBus, Receives Level 4 Regulatory Approval in Switzerland
- SEC Form 6-K filed by Baidu Inc. ADS
- Baidu Responds to Inclusion on U.S. CMC List
- Director Foo Jixun sold $2,000,203 worth of Class A ordinary shares (122,584 units at $16.32), closing all direct ownership in the company (SEC Form 4)
- SEC Form 6-K filed by Baidu Inc. ADS
- Baidu Announces First Quarter 2026 Results
- Baidu Advances Agent Portfolio to Embrace the Agent Era, Champions Daily Active Agents as Key Metric
- SEC Form 6-K filed by Baidu Inc. ADS
Latest MGNI
- Director Caine Paul sold $103,200 worth of shares (5,000 units at $20.64) as part of a pre-agreed trading plan, decreasing direct ownership by 3% to 162,401 units (SEC Form 4)
- SEC Form 144 filed by Magnite Inc.
- CHIEF TECHNOLOGY OFFICER Buonasera David sold $25,704 worth of shares (1,224 units at $21.00) as part of a pre-agreed trading plan, decreasing direct ownership by 0.45% to 268,485 units (SEC Form 4)
- Officer Buckley Sean Patrick sold $404,470 worth of shares (19,233 units at $21.03) as part of a pre-agreed trading plan, decreasing direct ownership by 5% to 354,281 units (SEC Form 4)
- Magnite to Announce Second Quarter 2026 Financial Results on August 5, 2026
- CHIEF TECHNOLOGY OFFICER Buonasera David sold $187,520 worth of shares (9,376 units at $20.00) as part of a pre-agreed trading plan, decreasing direct ownership by 3% to 269,709 units (SEC Form 4)
- CEO Barrett Michael G. sold $1,462,500 worth of shares (75,000 units at $19.50) as part of a pre-agreed trading plan and exercised 75,000 shares at a strike of $5.80 (SEC Form 4)
- SEC Form 144 filed by Magnite Inc.
- Officer Buckley Sean Patrick sold $365,427 worth of shares (19,233 units at $19.00) as part of a pre-agreed trading plan, decreasing direct ownership by 5% to 373,514 units (SEC Form 4)
- Director Knopper Douglas S sold $675,800 worth of shares (37,337 units at $18.10) as part of a pre-agreed trading plan, decreasing direct ownership by 23% to 125,810 units (SEC Form 4)