Compare · BKNG vs UP
BKNG vs UP
Side-by-side comparison of Booking Holdings Inc. (BKNG) and Wheels Up Experience Inc. (UP): market cap, price performance, sector, and recent activity on the wire.
Summary
- Both BKNG and UP operate in Transportation Services (Consumer Discretionary), so they compete in similar markets.
- BKNG is the larger of the two at $140.78B, about 614.8x UP ($229.0M).
- BKNG has been more active in the news (7 items in the past 4 weeks vs 3 for UP).
- BKNG has more recent analyst coverage (25 ratings vs 12 for UP).
- Company
- Booking Holdings Inc.
- Wheels Up Experience Inc.
- Price
- -
- -
- Market cap
- $140.78B
- $229.0M
- 1M return
- -
- -
- 1Y return
- -
- -
- Industry
- Transportation Services
- Transportation Services
- Exchange
- NASDAQ
- NYSE
- IPO
- 2020
- News (4w)
- 7
- 3
- Recent ratings
- 25
- 12
Booking Holdings Inc.
Booking Holdings Inc. provides travel and restaurant online reservation and related services worldwide. The company operates Booking.com, which offers online accommodation reservations; Rentalcars.com that provides online rental car reservation services; Priceline, which offer online travel reservation services, including hotel, rental car and airline ticket reservation services, as well as vacation packages and cruises; and Agoda that provides online accommodation reservation services, as well as flight, ground transportation and activities reservation services. It also operates KAYAK, an online price comparison service that allows consumers to search and compare travel itineraries and prices, comprising airline ticket, accommodation reservation, and rental car reservation information; and OpenTable for booking online restaurant reservations. Further, it offers travel-related insurance products, and restaurant management services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.
Wheels Up Experience Inc.
Wheels Up Experience Inc. provides private aviation services primarily in the United States. The company offers a suite of products and services, which include multi-tiered membership programs, on-demand flights across various private aircraft cabin categories, aircraft management, retail and wholesale charter, whole aircraft acquisitions and sales, corporate flight solutions, special missions, signature events and experiences, and commercial travel. It operates a fleet of approximately 1,500 owned, leased, managed and third-party aircraft. The company was founded in 2013 and is headquartered in New York, New York.
Latest BKNG
- Wedbush resumed coverage on Booking Holdings with a new price target
- Chasing the Cosmos: UK flight searches for eclipse hotspots rise up to 201%
- Hotel dining, checked in: OpenTable reveals how hotel restaurants are shaping Canadian dining and travel plans
- Book the Restaurant, Then the Room: OpenTable Reveals the 2026 Top 100 Hotel Restaurants in America
- Argus reiterated coverage on Booking Holdings with a new price target
- OpenTable Introduces Gold Tables, Turning Diner Loyalty Into Access at Coveted Restaurants
- Booking Holdings to Webcast Second Quarter 2026 Financial Results on August 4
- From the pitch to the airport: Cristiano Ronaldo and Vini Jr. chosen as Brazil’s dream travel buddies, reveals KAYAK
- Despite Rising Costs, Americans Refuse to Give Up Summer Vacation, Priceline's 2026 State of Summer Travel Report Finds
- Phillies Mascot Hosts New MLB All-Star Week Stay on Booking.com: The Phanatic's Phantastic Pad
Latest UP
- 5x5 Trading Supports Fleet Transition for Wheels Up, Completed 18 Months Ahead of Schedule
- Wheels Up Reaches 100 Brand Days in 2026, Setting a New Standard in Operational Reliability
- Wheels Up Added to Russell 3000® and Russell 2000® Indexes
- Surf Air Mobility Announces Wheels Up as Launch Customer for Enterprise BrokerOS
- Large owner Ck Wheels Llc sold $222,268 worth of shares (27,624 units at $8.05) (SEC Form 4)
- Large owner Ck Wheels Llc sold $86,282 worth of shares (10,582 units at $8.15) (SEC Form 4)
- Chief Sales Officer Briffa Mark sold $7,628 worth of shares (1,017 units at $7.50), decreasing direct ownership by 1% to 80,083 units (SEC Form 4)
- Director Summe Gregory L was granted 24,305 shares, increasing direct ownership by 206% to 36,090 units (SEC Form 4)
- Director Moak Donald Lee was granted 24,305 shares, increasing direct ownership by 269% to 33,326 units (SEC Form 4)
- Director Farah Roger N was granted 24,305 shares (SEC Form 4)