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Compare · COOK vs SONO

COOK vs SONO

Side-by-side comparison of Traeger Inc. (COOK) and Sonos Inc. (SONO): market cap, price performance, sector, and recent activity on the wire.

Summary

  • COOK operates in Consumer Discretionary, while SONO operates in Consumer Staples - the two are in different parts of the market.
  • SONO is the larger of the two at $1.78B, about 16.7x COOK ($106.7M).
  • Over the past year, COOK is down 49.2% and SONO is up 60.7% - SONO leads by 109.9 points.
  • COOK has been more active in the news (4 items in the past 4 weeks vs 1 for SONO).
  • COOK has more recent analyst coverage (25 ratings vs 12 for SONO).
PerformanceCOOK-49.16%SONO+60.74%
2025-04-28+0.00%2026-04-24
MetricCOOKSONO
Company
Traeger Inc.
Sonos Inc.
Price
$37.37-1.79%
$14.74+2.25%
Market cap
$106.7M
$1.78B
1M return
+56.40%
+11.08%
1Y return
-49.16%
+60.74%
Industry
Consumer Electronics/Appliances
Consumer Electronics/Appliances
Exchange
NYSE
NASDAQ
IPO
2021
2018
News (4w)
4
1
Recent ratings
25
12
COOK

Traeger Inc.

Traeger, Inc., together with its subsidiaries, designs, sources, sells, and supports wood pellet fueled barbeque grills for retailers, distributors, and direct to consumers in the United States. Its wood pellet grills are internet of things devices that allow owners to program, monitor, and control their grill through its Traeger app. The company also produces a library of digital content, including instructional recipes and videos that demonstrate tips, tricks, and cooking techniques that empower Traeger owners to progress their cooking skills; and short- and long-form branded content highlighting stories, community members, and lifestyle content from the Traegerhood. In addition, it provides wood pellets that are used to fire the grills; rubs and sauces, seasonings, and marinades; covers, drip trays, bucket liners, and shelves; tools to aid in meal prep, cooking, and cleanup, including pellet storage systems, cleaning solutions, and barbecue tools; replacement parts; and apparel and merchandise. The company was incorporated in 2017 and is headquartered in Salt Lake City, Utah.

SONO

Sonos Inc.

Sonos, Inc., together with its subsidiaries, designs, develops, manufactures, and sells multi-room audio products in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company provides wireless speakers, home theater speakers, components, and accessories. It offers its products through approximately 10,000 third-party retail stores, including custom installers of home audio systems; and e-commerce retailers, as well as through its Website sonos.com. The company was formerly known as Rincon Audio, Inc. and changed its name to Sonos, Inc. in May 2004. Sonos, Inc. was founded in 2002 and is headquartered in Santa Barbara, California.

Latest COOK

Latest SONO