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Compare · CRM vs INTU

CRM vs INTU

Side-by-side comparison of Salesforce Inc. (CRM) and Intuit Inc. (INTU): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both CRM and INTU operate in Computer Software: Prepackaged Software (Technology), so they compete in similar markets.
  • CRM is the larger of the two at $162.94B, about 1.5x INTU ($107.44B).
  • Over the past year, CRM is down 31.7% and INTU is down 36.2% - CRM leads by 4.5 points.
  • CRM has been more active in the news (8 items in the past 4 weeks vs 3 for INTU).
  • Both have 25 recent analyst ratings on file.
PerformanceCRM-31.67%INTU-36.17%
2025-05-01+0.00%2026-05-01
MetricCRMINTU
Company
Salesforce Inc.
Intuit Inc.
Price
$183.92+4.19%
$397.47+2.32%
Market cap
$162.94B
$107.44B
1M return
-1.23%
-6.63%
1Y return
-31.67%
-36.17%
Industry
Computer Software: Prepackaged Software
Computer Software: Prepackaged Software
Exchange
NYSE
NASDAQ
IPO
2004
1993
News (4w)
8
3
Recent ratings
25
25
CRM

Salesforce Inc.

salesforce.com, inc. develops enterprise cloud computing solutions with a focus on customer relationship management worldwide. The company offers Sales Cloud to store data, monitor leads and progress, forecast opportunities, and gain insights through analytics and relationship intelligence, as well as deliver quotes, contracts, and invoices. It also provides Service Cloud, which enables companies to deliver personalized customer service and support, as well as a field service solution that enables companies to connect agents, dispatchers, and mobile employees through a centralized platform, which helps to schedule and dispatch work, and track and manage jobs in real-time. In addition, the company offers Marketing Cloud to plan, personalize, and optimize one-to-one customer marketing interactions; and Commerce Cloud, which enables companies to enhance engagement, conversion, revenue, and loyalty from their customers. Further, it provides Customer 360 Platform that offers no-code to pro-code Platform-as-a-Service tools for building, securing, integrating, and managing the business apps; MuleSoft Anypoint Platform enables customers to connect any system, application, data, or device; Quip collaboration platform, which combines documents, spreadsheets, apps, and chat with live CRM data; and Tableau and Einstein Analytics, provides analytical technology to customers. Additionally, the company offers various solutions for financial services, healthcare and life sciences, manufacturing, consumer goods, government, and philanthropy. The company also provides professional services and education services, including instructor-led and online courses; and support and adoption programs. It provides its services through direct sales; and consulting firms, systems integrators, and other partners. Salesforce and Siemens has a strategic partnership. The company was founded in 1999 and is headquartered in San Francisco, California.

INTU

Intuit Inc.

Intuit Inc. provides financial management and compliance products and services for consumers, small businesses, self-employed, and accounting professionals in the United States, Canada, and internationally. The company operates in three segments: Small Business & Self-Employed, Consumer, and Strategic Partner. The Small Business & Self-Employed segment provides QuickBooks online services and desktop software solutions comprising QuickBooks Online Advanced, a cloud-based solution; QuickBooks Enterprise, a hosted solution; QuickBooks Self-Employed solution; and QuickBooks Online Accountant and QuickBooks Accountant Desktop Plus solutions; payroll solutions, such as online payroll processing, direct deposit of employee paychecks, payroll reports, electronic payment of federal and state payroll taxes, and electronic filing of federal and state payroll tax forms. This segment also offers payment-processing solutions, including credit and debit cards, and ACH payment services; and financial supplies and financing for small businesses. Its Consumer segment provides TurboTax income tax preparation products and services; and personal finance. The company's Strategic Partner segment offers Lacerte, ProSeries, and ProFile desktop tax-preparation software products; and ProConnect Tax Online tax products, electronic tax filing service, and bank products and related services. It sells products and services through various sales and distribution channels, including multi-channel shop-and-buy experiences, websites and call centers, mobile application stores, and retail and other channels. Intuit Inc. has a collaboration agreement with Red Hat, Inc. on Argo CD, a declarative continuous delivery tool for Kubernetes deployments; and a strategic agreement with Visa Inc. The company was founded in 1983 and is headquartered in Mountain View, California.