CRTO vs INUV

Criteo S.A.

Criteo S.A., a technology company, provides marketing and monetization services on the open Internet in North and South America, Europe, the Middle East, and Africa, and the Asia-Pacific. The company's Criteo Shopper Graph, which derives clients' proprietary commerce data, such as transaction activity on their digital properties. Its Criteo AI Engine solutions include lookalike finder, recommendation, and predictive bidding algorithms; bidding engine that executes campaigns based on certain objectives set by its clients; dynamic creative optimization+, which assembles customized creative advertising content by optimizing each individual creative component in the advertisement; software systems and processes, which enable data synchronization, storage, and analysis of distributed computing infrastructure in various geographies; and experimentation platform, an offline/online testing platform to enhance the capabilities and effectiveness of prediction models. The company also provides Criteo Marketing Solutions that allow commerce companies to address various marketing goals by engaging their consumers with personalized ads across the web, mobile, and offline store environments; and Criteo Retail Media solutions, which allows retailers to generate advertising revenues from consumer brands, and/or to drive sales for themselves, by monetizing their data and audiences through personalized ads, either on their own digital property or on the open Internet. In addition, it offers real-time access to advertising inventory through its publisher partners; consulting services to companies in distance sales; and business intelligence and analytics services. It serves companies in digital retail, travel, and classifieds industries. The company was incorporated in 2005 and is headquartered in Paris, France.

Inuvo Inc.

Inuvo, Inc., a technology company, develops and sells information technology solutions in the United States. The company's platforms identify and message online audiences for various products or services across devices and channels and formats, including video, mobile, connected TV, display, and social and native. Its platform also allows advertisers and publishers to buy and sell advertising space in real time. The company's products and services include ValidClick that provides marketing service online, as well as indirectly to various advertisers, where a collection of data, analytics, and software gets used to align merchant advertising messages with anonymous consumers across various websites online; and IntentKey, an artificial intelligence based consumer intent recognition system designed to reach targeted mobile and desktop in-market audiences. It also operates a collection of websites including alot.com and earnspendlive.com, which creates content in health, finance, travel, careers, auto, education, and living categories. The company's marketing channels consist of websites, social media, blogs, public relations, trade shows, and conferences. Inuvo, Inc. was incorporated in 1987 and is headquartered in Little Rock, Arkansas.