BBWI vs DBGI

Bath & Body Works Inc.

Bath & Body Works, Inc. engages in the retailing of body care, home fragrance products, soaps, and sanitizers. The company sells its products under the Bath & Body Works, White Barn, C.O. Bigelow, and other brand names through online and at retail stores located in the United States and Canada, as well as through international stores operated by partners under franchise, license, and wholesale arrangements. It operates approximately 1,750 company-operated Bath & Body Works locations and 300 international franchised locations, as well as bathandbodyworks.com. The company was formerly known as L Brands, Inc. and changed its name to Bath & Body Works, Inc. in August 2021. Bath & Body Works, Inc. was founded in 1963 and is headquartered in Columbus, Ohio.

Digital Brands Group Inc.

Digital Brands Group, Inc. provides apparel under various brands on direct-to-consumer and wholesale basis. It operates as a digitally native vertical brand that sources products from third-party manufacturers and sells directly to the end consumer through its websites, as well as through its wholesale channel in specialty stores, select department stores, and own showrooms. The company offers denims under the DSTLD brand; and luxury men's suiting under the ACE Studios brand. It also designs, manufactures, and sells women's apparel, including dresses, tops, jumpsuits, bottoms, sets, jackets, and rompers under the Bailey brand. The company was formerly known as Denim.LA, Inc. Digital Brands Group, Inc. was founded in 2012 and is headquartered in Austin, Texas.