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Compare · DRCT vs GRPN

DRCT vs GRPN

Side-by-side comparison of Direct Digital Holdings Inc. (DRCT) and Groupon Inc. (GRPN): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both DRCT and GRPN operate in Advertising (Consumer Discretionary), so they compete in similar markets.
  • GRPN is the larger of the two at $1.06B, about 534.5x DRCT ($2.0M).
  • Over the past year, DRCT is down 97.8% and GRPN is down 14.2% - GRPN leads by 83.7 points.
  • DRCT has hit the wire 10 times in the past 4 weeks while GRPN has been quiet.
  • GRPN has more recent analyst coverage (10 ratings vs 2 for DRCT).
PerformanceDRCT-97.81%GRPN-14.15%
2025-07-18+0.00%2026-07-17
MetricDRCTGRPN
Company
Direct Digital Holdings Inc.
Groupon Inc.
Price
$2.51-3.46%
$27.84-2.54%
Market cap
$2.0M
$1.06B
1M return
-14.04%
+61.39%
1Y return
-97.81%
-14.15%
Industry
Advertising
Advertising
Exchange
NASDAQ
NASDAQ
IPO
2022
2011
News (4w)
10
0
Recent ratings
2
10
DRCT

Direct Digital Holdings Inc.

Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, etc. with focus on small- and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.

GRPN

Groupon Inc.

Groupon, Inc. operates a marketplace that connects consumers to merchants. It operates in two segments, North America and International. The company sells goods or services on behalf of third-party merchants; and first-party goods inventory. It serves customers through its mobile applications and websites. The company was formerly known as ThePoint.com, Inc. and changed its name to Groupon, Inc. in October 2008. Groupon, Inc. was founded in 2008 and is headquartered in Chicago, Illinois.

Latest DRCT

Latest GRPN