Compare · APP vs DSP
APP vs DSP
Side-by-side comparison of Applovin Corporation (APP) and Viant Technology Inc. (DSP): market cap, price performance, sector, and recent activity on the wire.
Summary
- Both APP and DSP operate in Computer Software: Programming Data Processing (Technology), so they compete in similar markets.
- APP is the larger of the two at $142.62B, about 189.2x DSP ($753.6M).
- Over the past year, APP is up 16.5% and DSP is down 16.9% - APP leads by 33.4 points.
- APP has been more active in the news (7 items in the past 4 weeks vs 4 for DSP).
- APP has more recent analyst coverage (25 ratings vs 14 for DSP).
- Company
- Applovin Corporation
- Viant Technology Inc.
- Price
- $424.36-2.33%
- $11.40-7.84%
- Market cap
- $142.62B
- $753.6M
- 1M return
- -17.63%
- +0.48%
- 1Y return
- +16.48%
- -16.88%
- Industry
- Computer Software: Programming Data Processing
- Computer Software: Programming Data Processing
- Exchange
- NASDAQ
- NASDAQ
- IPO
- 2021
- 2021
- News (4w)
- 7
- 4
- Recent ratings
- 25
- 14
Applovin Corporation
AppLovin Corporation engages in building a software-based platform for mobile app developers to enhance the marketing and monetization of their apps worldwide. The company's software solutions include AppDiscovery, a solution to automate, optimize, and manage user acquisition investments for business clients; and MAX, an in-app bidding solution that optimizes purchases of app ad inventory. Its business clients include various advertisers, internet platforms, and others. The company was incorporated in 2011 and is headquartered in Palo Alto, California.
Viant Technology Inc.
Viant Technology Inc. operates as an advertising software company. It provides Adelphic, an enterprise software platform that enables marketers and their advertising agencies to plan, buy, and measure advertising across channels. The company also offers cloud-based self-service portal that provides customers with transparency and control over their advertising campaigns and underlying data infrastructure; omnichannel demand side platform for ad buyers to manage omnichannel campaigns and access metrics from each channel to inform decisions in other channels; and Data lake, a software and self-service enables customers with differentiated insights, including foot-traffic data reports, multi-touch attribution, and ROAS analytics. In addition, it provides Identity Resolution to reduce the need for cookies by enabling matching of people-based identifiers and allow marketers to reach targeted consumers in a privacy-conscious manner; and onboarding data integrations provides marketers with high match rates to audience insights for segmentation and targeting. The company sells its platform through a direct sales team focused on business development in various markets. It serves purchasers of programmatic advertising inventory; and large, independent, and mid-market advertising agencies. The company was founded in 1999 and is headquartered in Irvine, California.
Latest APP
- Director Webb Maynard G Jr was granted 41 shares, increasing direct ownership by 1% to 3,198 units (SEC Form 4)
- Director Messing Barbara was granted 40 shares, increasing direct ownership by 0.39% to 10,190 units (SEC Form 4)
- Director Webb Maynard G Jr sold $1,603,489 worth of shares (3,076 units at $521.29) as part of a pre-agreed trading plan (SEC Form 4)
- SEC Form 144 filed by Applovin Corporation
- New insider Ge Xiaochuan claimed ownership of 974,194 shares (SEC Form 3)
- AppLovin to Announce Second Quarter 2026 Results
- Raymond James initiated coverage on AppLovin with a new price target
- Director Vivas Eduardo sold $82,620,804 worth of shares (163,910 units at $504.06) as part of a pre-agreed trading plan, decreasing direct ownership by 2% to 6,785,087 units (SEC Form 4)
- CEO Foroughi Arash Adam sold $11,158,868 worth of shares (22,544 units at $494.98), decreasing direct ownership by 0.96% to 2,327,684 units (SEC Form 4)
- CEO Foroughi Arash Adam sold $25,307,532 worth of shares (52,165 units at $485.14), decreasing direct ownership by 2% to 2,350,228 units (SEC Form 4)
Latest DSP
- Viant Announces Date of Second Quarter 2026 Financial Results and Conference Call
- Chief Financial Officer Madden Larry sold $389,773 worth of shares (30,519 units at $12.77) as part of a pre-agreed trading plan, decreasing direct ownership by 7% to 428,636 units (SEC Form 4)
- Viant Integrates with Publica by IAS to Expand Premium Connected TV Access
- SEC Form 144 filed by Viant Technology Inc.
- Chief Operating Officer Vanderhook Christopher converted options into 12,500 shares, returned 12,500 units of Class B Common Stock to the company and sold $138,710 worth of shares (12,500 units at $11.10) as part of a pre-agreed trading plan (SEC Form 4)
- CEO and Chairman Vanderhook Timothy converted options into 12,500 shares, returned 12,500 units of Class B Common Stock to the company and sold $138,710 worth of shares (12,500 units at $11.10) as part of a pre-agreed trading plan (SEC Form 4)
- Large owner Capital V Llc converted options into 37,500 shares, returned 37,500 units of Class B Common Stock to the company and sold $416,132 worth of shares (37,500 units at $11.10) as part of a pre-agreed trading plan (SEC Form 4)
- Amendment: SEC Form SCHEDULE 13D/A filed by Viant Technology Inc.
- Chief Operating Officer Vanderhook Christopher sold $101,288 worth of shares (9,125 units at $11.10), decreasing direct ownership by 3% to 293,880 units (SEC Form 4)
- Chief Financial Officer Madden Larry sold $281,674 worth of shares (25,376 units at $11.10), decreasing direct ownership by 5% to 459,155 units (SEC Form 4)