Compare · DSP vs GOOGL
DSP vs GOOGL
Side-by-side comparison of Viant Technology Inc. (DSP) and Alphabet Inc. (GOOGL): market cap, price performance, sector, and recent activity on the wire.
Summary
- Both DSP and GOOGL operate in Computer Software: Programming Data Processing (Technology), so they compete in similar markets.
- GOOGL is the larger of the two at $4.27T, about 4998.1x DSP ($854.5M).
- GOOGL has been more active in the news (13 items in the past 4 weeks vs 2 for DSP).
- GOOGL has more recent analyst coverage (25 ratings vs 14 for DSP).
- Company
- Viant Technology Inc.
- Alphabet Inc.
- Price
- -
- -
- Market cap
- $854.5M
- $4.27T
- 1M return
- -
- -
- 1Y return
- -
- -
- Industry
- Computer Software: Programming Data Processing
- Computer Software: Programming Data Processing
- Exchange
- NASDAQ
- NASDAQ
- IPO
- 2021
- 2004
- News (4w)
- 2
- 13
- Recent ratings
- 14
- 25
Viant Technology Inc.
Viant Technology Inc. operates as an advertising software company. It provides Adelphic, an enterprise software platform that enables marketers and their advertising agencies to plan, buy, and measure advertising across channels. The company also offers cloud-based self-service portal that provides customers with transparency and control over their advertising campaigns and underlying data infrastructure; omnichannel demand side platform for ad buyers to manage omnichannel campaigns and access metrics from each channel to inform decisions in other channels; and Data lake, a software and self-service enables customers with differentiated insights, including foot-traffic data reports, multi-touch attribution, and ROAS analytics. In addition, it provides Identity Resolution to reduce the need for cookies by enabling matching of people-based identifiers and allow marketers to reach targeted consumers in a privacy-conscious manner; and onboarding data integrations provides marketers with high match rates to audience insights for segmentation and targeting. The company sells its platform through a direct sales team focused on business development in various markets. It serves purchasers of programmatic advertising inventory; and large, independent, and mid-market advertising agencies. The company was founded in 1999 and is headquartered in Irvine, California.
Alphabet Inc.
Alphabet Inc. provides online advertising services in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. The company offers performance and brand advertising services. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, such as ads, Android, Chrome, hardware, Google Maps, Google Play, Search, and YouTube, as well as technical infrastructure; and digital content. The Google Cloud segment offers infrastructure and data analytics platforms, collaboration tools, and other services for enterprise customers. The Other Bets segment sells internet and TV services, as well as licensing and research and development services. The company was founded in 1998 and is headquartered in Mountain View, California.
Latest DSP
- SEC Form 4 filed by Viant Technology Inc.
- Viant Expands Direct Access to Support Deal-Based Buying across the Largest Publishers in CTV
- Chief Financial Officer Madden Larry sold $390,019 worth of shares (31,644 units at $12.33) as part of a pre-agreed trading plan, decreasing direct ownership by 8% to 342,711 units (SEC Form 4)
- Viant Technology Inc. filed SEC Form 8-K: Regulation FD Disclosure
- Viant Technology Inc. Announces Launch of Public Offering of Class A Common Stock
- SEC Form 144 filed by Viant Technology Inc.
- SEC Form 424B5 filed by Viant Technology Inc.
- Chief Operating Officer Vanderhook Christopher returned $110,023 worth of shares to the company (8,636 units at $12.74), decreasing direct ownership by 3% to 285,244 units (SEC Form 4)
- CEO and Chairman Vanderhook Timothy returned $110,023 worth of shares to the company (8,636 units at $12.74), decreasing direct ownership by 4% to 200,244 units (SEC Form 4)
- Chief Financial Officer Madden Larry covered exercise/tax liability with 24,016 shares, decreasing direct ownership by 6% to 374,355 units (SEC Form 4) to satisfy withholding tax
Latest GOOGL
- Alphabet Shareholder Alert: Investors With Losses May Seek to Lead the Class Action in Alphabet Inc. Securities Lawsuit - Contact Levi & Korsinsky
- SEC Form 4 filed by Alphabet Inc.
- Contracted Capacity Becomes Key Metric for AI Infrastructure Investors to Watch
- Fusion’s Prove-It Era Just Delivered a World-First Result
- XREAL AURA Starts at $1,279, Bringing Wired XR Glasses with Android XR to Customers This Year
- Director Arnold Frances sold $28,257 worth of Class C Capital Stock (83 units at $340.45) as part of a pre-agreed trading plan, decreasing direct ownership by 0.43% to 19,076 units (SEC Form 4)
- President, Global Affairs, CLO Walker John Kent covered exercise/tax liability with 10,729 units of Class C Google Stock Units and converted options into 10,631 units of Class C Capital Stock, increasing direct ownership by 15% to 22,023 units (SEC Form 4) (tax withholding)
- VP, Chief Accounting Officer Saraci Marsida covered exercise/tax liability with 492 units of Class C Google Stock Units and converted options into 487 units of Class C Capital Stock, increasing direct ownership by 1,843% to 28,362 units (SEC Form 4) (withholding obligation)
- President and CIO Porat Ruth converted options into 10,631 units of Class C Capital Stock and covered exercise/tax liability with 10,729 units of Class C Google Stock Units, increasing direct ownership by 4,760% to 927,069 units (SEC Form 4) (tax liability)
- SVP, Chief Financial Officer Ashkenazi Anat covered exercise/tax liability with 10,247 units of Class C Google Stock Units and converted options into 10,154 units of Class C Capital Stock, increasing direct ownership by 808% to 150,661 units (SEC Form 4) (withholding tax)