Compare · DSP vs GOOGL
DSP vs GOOGL
Side-by-side comparison of Viant Technology Inc. (DSP) and Alphabet Inc. (GOOGL): market cap, price performance, sector, and recent activity on the wire.
Summary
- Both DSP and GOOGL operate in Computer Software: Programming Data Processing (Technology), so they compete in similar markets.
- GOOGL is the larger of the two at $4.20T, about 5574.9x DSP ($753.6M).
- GOOGL has been more active in the news (20 items in the past 4 weeks vs 4 for DSP).
- GOOGL has more recent analyst coverage (25 ratings vs 14 for DSP).
- Company
- Viant Technology Inc.
- Alphabet Inc.
- Price
- -
- -
- Market cap
- $753.6M
- $4.20T
- 1M return
- -
- -7.13%
- 1Y return
- -
- +87.39%
- Industry
- Computer Software: Programming Data Processing
- Computer Software: Programming Data Processing
- Exchange
- NASDAQ
- NASDAQ
- IPO
- 2021
- 2004
- News (4w)
- 4
- 20
- Recent ratings
- 14
- 25
Viant Technology Inc.
Viant Technology Inc. operates as an advertising software company. It provides Adelphic, an enterprise software platform that enables marketers and their advertising agencies to plan, buy, and measure advertising across channels. The company also offers cloud-based self-service portal that provides customers with transparency and control over their advertising campaigns and underlying data infrastructure; omnichannel demand side platform for ad buyers to manage omnichannel campaigns and access metrics from each channel to inform decisions in other channels; and Data lake, a software and self-service enables customers with differentiated insights, including foot-traffic data reports, multi-touch attribution, and ROAS analytics. In addition, it provides Identity Resolution to reduce the need for cookies by enabling matching of people-based identifiers and allow marketers to reach targeted consumers in a privacy-conscious manner; and onboarding data integrations provides marketers with high match rates to audience insights for segmentation and targeting. The company sells its platform through a direct sales team focused on business development in various markets. It serves purchasers of programmatic advertising inventory; and large, independent, and mid-market advertising agencies. The company was founded in 1999 and is headquartered in Irvine, California.
Alphabet Inc.
Alphabet Inc. provides online advertising services in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. The company offers performance and brand advertising services. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, such as ads, Android, Chrome, hardware, Google Maps, Google Play, Search, and YouTube, as well as technical infrastructure; and digital content. The Google Cloud segment offers infrastructure and data analytics platforms, collaboration tools, and other services for enterprise customers. The Other Bets segment sells internet and TV services, as well as licensing and research and development services. The company was founded in 1998 and is headquartered in Mountain View, California.
Latest DSP
- Viant Announces Date of Second Quarter 2026 Financial Results and Conference Call
- Chief Financial Officer Madden Larry sold $389,773 worth of shares (30,519 units at $12.77) as part of a pre-agreed trading plan, decreasing direct ownership by 7% to 428,636 units (SEC Form 4)
- Viant Integrates with Publica by IAS to Expand Premium Connected TV Access
- SEC Form 144 filed by Viant Technology Inc.
- Chief Operating Officer Vanderhook Christopher converted options into 12,500 shares, returned 12,500 units of Class B Common Stock to the company and sold $138,710 worth of shares (12,500 units at $11.10) as part of a pre-agreed trading plan (SEC Form 4)
- CEO and Chairman Vanderhook Timothy converted options into 12,500 shares, returned 12,500 units of Class B Common Stock to the company and sold $138,710 worth of shares (12,500 units at $11.10) as part of a pre-agreed trading plan (SEC Form 4)
- Large owner Capital V Llc converted options into 37,500 shares, returned 37,500 units of Class B Common Stock to the company and sold $416,132 worth of shares (37,500 units at $11.10) as part of a pre-agreed trading plan (SEC Form 4)
- Amendment: SEC Form SCHEDULE 13D/A filed by Viant Technology Inc.
- Chief Operating Officer Vanderhook Christopher sold $101,288 worth of shares (9,125 units at $11.10), decreasing direct ownership by 3% to 293,880 units (SEC Form 4)
- Chief Financial Officer Madden Larry sold $281,674 worth of shares (25,376 units at $11.10), decreasing direct ownership by 5% to 459,155 units (SEC Form 4)
Latest GOOGL
- Large owner Gv 2019 Gp, L.L.C. disposed of 94,087 shares and sold $1,831,693 worth of shares (94,087 units at $19.47) (SEC Form 4)
- Director Chavez R. Martin was granted 980 units of Class C Google Stock Units (SEC Form 4)
- Director Shriram Kavitark Ram was granted 980 units of Class C Google Stock Units (SEC Form 4)
- Director Washington Robin L was granted 980 units of Class C Google Stock Units (SEC Form 4)
- Director Ferguson Roger W. Jr. was granted 980 units of Class C Google Stock Units (SEC Form 4)
- Director Doerr L John was granted 980 units of Class C Google Stock Units (SEC Form 4)
- Director Arnold Frances was granted 980 units of Class C Google Stock Units (SEC Form 4)
- Director Hennessy John L. was granted 1,400 units of Class C Google Stock Units (SEC Form 4)
- The Quantum Sector Hits an Inflection Point: Federal Money, Real Milestones, and a Security Race Running in Parallel
- President, Global Affairs, CLO Walker John Kent sold $3,142,916 worth of Class C Capital Stock (8,998 units at $349.29) as part of a pre-agreed trading plan, received a gift of 10,622 units of Class C Capital Stock and gifted 10,622 units of Class C Capital Stock, decreasing direct ownership by 57% to 8,143 units (SEC Form 4)