Compare · ELF vs PG
ELF vs PG
Side-by-side comparison of e.l.f. Beauty Inc. (ELF) and Procter & Gamble Company (PG): market cap, price performance, sector, and recent activity on the wire.
Summary
- Both ELF and PG operate in Package Goods/Cosmetics (Consumer Discretionary), so they compete in similar markets.
- PG is the larger of the two at $345.49B, about 77.4x ELF ($4.46B).
- Over the past year, ELF is down 30.8% and PG is down 4.7% - PG leads by 26.2 points.
- Both names hit the wire about 10 times in the past 4 weeks.
- Both have 25 recent analyst ratings on file.
- Company
- e.l.f. Beauty Inc.
- Procter & Gamble Company
- Price
- $73.46-2.22%
- $146.60-1.19%
- Market cap
- $4.46B
- $345.49B
- 1M return
- +21.11%
- -1.12%
- 1Y return
- -30.85%
- -4.65%
- Industry
- Package Goods/Cosmetics
- Package Goods/Cosmetics
- Exchange
- NYSE
- NYSE
- IPO
- 2016
- News (4w)
- 10
- 10
- Recent ratings
- 25
- 25
e.l.f. Beauty Inc.
e.l.f. Beauty, Inc., together with its subsidiaries, provides cosmetic and skin care products under the e.l.f., W3LL PEOPLE, and Keys Soulcare brand names worldwide. The company offers eye, lip, face, and skin care products. It sells its products through national and international retailers and direct-to-consumer channels, which include e-commerce platforms in the United States; and internationally primarily through distributors. The company was formerly known as J.A. Cosmetics Holdings, Inc. and changed its name to e.l.f. Beauty, Inc. in April 2016. e.l.f. Beauty, Inc. was founded in 2004 and is headquartered in Oakland, California.
Procter & Gamble Company
The Procter & Gamble Company provides branded consumer packaged goods to consumers in North and Latin America, Europe, the Asia Pacific, Greater China, India, the Middle East, and Africa. It operates in five segments: Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care. The Beauty segment offers conditioners, shampoos, styling aids, and treatments; and antiperspirants and deodorants, personal cleansing, and skin care products under the Head & Shoulders, Herbal Essences, Pantene, Rejoice, Olay, Old Spice, Safeguard, Secret, and SK-II brands. The Procter & Gamble Company was founded in 1837 and is headquartered in Cincinnati, Ohio.
Latest ELF
- e.l.f. Cosmetics is Giving Away Thousands of Driving Lessons to UK Learners
- SEC Form DEF 14A filed by e.l.f. Beauty Inc.
- SEC Form DEFA14A filed by e.l.f. Beauty Inc.
- Chief Commercial Officer Hartnett Jennifer Catherine sold $2,028,560 worth of shares (25,357 units at $80.00) as part of a pre-agreed trading plan, decreasing direct ownership by 47% to 28,699 units (SEC Form 4)
- Chief Executive Officer Amin Tarang exercised 50,164 shares at a strike of $26.84 and sold $3,924,852 worth of shares (50,164 units at $78.24) as part of a pre-agreed trading plan (SEC Form 4)
- Amendment: Chief Executive Officer Amin Tarang sold $360,710 worth of shares (7,000 units at $51.53), decreasing direct ownership by 5% to 128,593 units (SEC Form 4) to satisfy tax liability
- Amendment: Chief Executive Officer Amin Tarang sold $822,158 worth of shares (15,829 units at $51.94), decreasing direct ownership by 10% to 135,593 units (SEC Form 4) to cover withholding tax
- SEC Form 144 filed by e.l.f. Beauty Inc.
- e.l.f. Celebrates Fandom During the Summer of Soccer at the 2026 NWSL Challenge Cup
- e.l.f. Beauty’s Change the Board Game Expands Access to Board Leadership Opportunities
Latest PG
- Amendment: New insider Santos De Azevedo Juliana Monteiro claimed ownership of 19,693 shares (SEC Form 3)
- New insider Santos De Azevedo Juliana Monteiro claimed ownership of 19,693 shares (SEC Form 3)
- Can’t Wash This: Febreze Takes on the Stink Behind Soccer’s Biggest Summer
- P&G to Webcast Discussion of Fourth Quarter 25/26 Earnings Results on July 29
- Native Launches Upgraded Mineral Sun Care, Designed for Lightweight Broad-Spectrum UVA/UVB Protection Exclusively Available at Target
- Cascade® Launches New Clean and Dry Booster Rinse Aid to Provide a Superior Shine and Dry Experience
- Native Shakes Up the Body Care Category with New Detoxifying Body Scrub Collection
- Native Launches Reformulated Deodorant and Body Washes with Enhanced Performance and Improved Formulations
- Native Launches Reformulated Moisturizing Body Wash Designed to Gently Cleanse and Hydrate Skin
- Pampers Swaddlers – from America's #1 Diaper Brand1 – Are Now Fragrance Free