Compare · FIG vs NOW
FIG vs NOW
Side-by-side comparison of Figma Inc. (FIG) and ServiceNow Inc. (NOW): market cap, price performance, sector, and recent activity on the wire.
Summary
- Both FIG and NOW operate in Computer Software: Prepackaged Software (Technology), so they compete in similar markets.
- NOW is the larger of the two at $142.56B, about 12.4x FIG ($11.52B).
- Over the past year, FIG is down 66.6% and NOW is down 23.8% - NOW leads by 42.8 points.
- Both names hit the wire about 7 times in the past 4 weeks.
- NOW has more recent analyst coverage (25 ratings vs 20 for FIG).
- Company
- Figma Inc.
- ServiceNow Inc.
- Price
- $22.64+4.62%
- $139.74+1.34%
- Market cap
- $11.52B
- $142.56B
- 1M return
- +2.79%
- +6.59%
- 1Y return
- -66.64%
- -23.85%
- Industry
- Computer Software: Prepackaged Software
- Computer Software: Prepackaged Software
- Exchange
- NYSE
- NYSE
- IPO
- 2025
- 2012
- News (4w)
- 7
- 7
- Recent ratings
- 20
- 25
ServiceNow Inc.
ServiceNow, Inc. provides enterprise cloud computing solutions that defines, structures, consolidates, manages, and automates services for enterprises worldwide. It operates the Now platform that offers workflow automation, artificial intelligence, machine learning, performance analytics, electronic service catalogs and portals, configuration management systems, data benchmarking, encryption, and collaboration and development tools. The company also provides information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; IT business management product suite to manage IT priorities; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT Asset Management to automate IT asset lifecycles; and enterprise development operations product for developers' toolchain. In addition, it offers security incident management, threat enrichment intelligence, vulnerability response management, and security incident intelligence sharing security operation products; governance, risk, and compliance product to create policies and controls; human resources, legal, and workplace service delivery products; safe workplace applications; customer service management product; and field service management applications. Further, it provides App Engine product; IntegrationHub enables application to extend workflows; and professional, training, and customer support services. It serves government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products. It sells its products through direct sales team and resale partners. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. The company was incorporated in 2004 and is headquartered in Santa Clara, California.
Latest FIG
- SEC Form 4 filed by Figma Inc.
- SEC Form 4 filed by Figma Inc.
- SEC Form 4 filed by Figma Inc.
- SEC Form 4 filed by Figma Inc.
- SEC Form 4 filed by Figma Inc.
- SEC Form 4 filed by Figma Inc.
- KeyBanc Capital Markets initiated coverage on Figma
- General Counsel and Secretary Mulligan Brendan sold $2,834,526 worth of shares (109,106 units at $25.98) as part of a pre-agreed trading plan, decreasing direct ownership by 15% to 609,411 units (SEC Form 4)
- Chief Accounting Officer Herb Tyler sold $37,227 worth of shares (1,416 units at $26.29) as part of a pre-agreed trading plan, decreasing direct ownership by 0.56% to 249,386 units (SEC Form 4)
- SEC Form 4 filed by Figma Inc.
Latest NOW
- Raleigh, North Carolina, reduces IT service desk costs by 66% with ServiceNow AI agents
- ServiceNow to Announce Third Quarter 2026 Financial Results on October 28
- Bundesliga resolves 89 percent of fan questions at first contact with ServiceNow CRM
- Introducing Flow by ServiceNow: a new AI service desk that deploys instantly
- Kroger Launches Mastercard Powered by Payments Platform Imprint: NYSE Content Update
- INRY deploys ServiceNow EmployeeWorks in six weeks, replacing its legacy portal with an AI front door to work
- Perk Brings Its Spend Platform to U.S.: NYSE Content Update
- Chief People & AI Enblmt. Off. Canney Jacqueline P sold $1,082,886 worth of shares (7,847 units at $138.00) as part of a pre-agreed trading plan, decreasing direct ownership by 21% to 30,042 units (SEC Form 4)
- President, Global Customer Ops Fipps Paul sold $300,777 worth of shares (2,034 units at $147.87), decreasing direct ownership by 10% to 18,305 units (SEC Form 4)
- Director Chamberlain Paul Edward sold $365,851 worth of shares (2,700 units at $135.50), decreasing direct ownership by 6% to 43,990 units (SEC Form 4)