Compare · FIG vs NOW
FIG vs NOW
Side-by-side comparison of Figma Inc. (FIG) and ServiceNow Inc. (NOW): market cap, price performance, sector, and recent activity on the wire.
Summary
- Both FIG and NOW operate in Computer Software: Prepackaged Software (Technology), so they compete in similar markets.
- NOW is the larger of the two at $132.40B, about 9.1x FIG ($14.63B).
- Over the past year, FIG is down 61.0% and NOW is down 27.3% - NOW leads by 33.7 points.
- NOW has been more active in the news (24 items in the past 4 weeks vs 17 for FIG).
- NOW has more recent analyst coverage (25 ratings vs 19 for FIG).
- Company
- Figma Inc.
- ServiceNow Inc.
- Price
- $27.44+1.22%
- $128.03-0.38%
- Market cap
- $14.63B
- $132.40B
- 1M return
- +29.74%
- +29.62%
- 1Y return
- -61.01%
- -27.30%
- Industry
- Computer Software: Prepackaged Software
- Computer Software: Prepackaged Software
- Exchange
- NYSE
- NYSE
- IPO
- 2025
- 2012
- News (4w)
- 17
- 24
- Recent ratings
- 19
- 25
ServiceNow Inc.
ServiceNow, Inc. provides enterprise cloud computing solutions that defines, structures, consolidates, manages, and automates services for enterprises worldwide. It operates the Now platform that offers workflow automation, artificial intelligence, machine learning, performance analytics, electronic service catalogs and portals, configuration management systems, data benchmarking, encryption, and collaboration and development tools. The company also provides information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; IT business management product suite to manage IT priorities; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT Asset Management to automate IT asset lifecycles; and enterprise development operations product for developers' toolchain. In addition, it offers security incident management, threat enrichment intelligence, vulnerability response management, and security incident intelligence sharing security operation products; governance, risk, and compliance product to create policies and controls; human resources, legal, and workplace service delivery products; safe workplace applications; customer service management product; and field service management applications. Further, it provides App Engine product; IntegrationHub enables application to extend workflows; and professional, training, and customer support services. It serves government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products. It sells its products through direct sales team and resale partners. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. The company was incorporated in 2004 and is headquartered in Santa Clara, California.
Latest FIG
- SEC Form 4 filed by President & CEO Field Dylan
- Large owner Index Ventures Vi (Jersey) Lp disposed of 3,541,119 shares and sold $316,740 worth of shares (12,475 units at $25.39) (SEC Form 4)
- Director Rimer Daniel H. disposed of 3,541,119 shares and sold $316,740 worth of shares (12,475 units at $25.39) (SEC Form 4)
- Director Lilly Iii John Osborne acquired 412,993 shares, increasing direct ownership by 55% to 19,240 units (SEC Form 4)
- Large owner Greylock Xiv Gp Llc disposed of 14,605,091 shares (SEC Form 4)
- Chief Accounting Officer Herb Tyler sold $18,434 worth of shares (709 units at $26.00) as part of a pre-agreed trading plan, decreasing direct ownership by 0.28% to 256,480 units (SEC Form 4)
- Chief Revenue Officer Voskanian Shaunt sold $1,178,726 worth of shares (42,825 units at $27.52) as part of a pre-agreed trading plan, decreasing direct ownership by 2% to 1,698,620 units (SEC Form 4)
- Former Chief Technology Off. Rasmussen Kris sold $5,014,389 worth of shares (196,397 units at $25.53) as part of a pre-agreed trading plan, decreasing direct ownership by 2% to 9,234,587 units (SEC Form 4)
- CFO and Treasurer Melwani Praveer sold $1,065,314 worth of shares (40,000 units at $26.63) as part of a pre-agreed trading plan, decreasing direct ownership by 2% to 1,674,544 units (SEC Form 4)
- SEC Form 10-Q filed by Figma Inc.
Latest NOW
- SEC Form S-8 filed by ServiceNow Inc.
- Tech Mahindra and ServiceNow Expand Partnership to Deliver Production-Ready Enterprise AI at Scale
- Principal Accounting Officer Fontaine Danielle converted options into 485 shares and covered exercise/tax liability with 168 shares, increasing direct ownership by 3% to 10,887 units (SEC Form 4) (withholding obligation)
- President and CFO Mastantuono Gina converted options into 1,595 shares and covered exercise/tax liability with 858 shares, increasing direct ownership by 0.68% to 109,256 units (SEC Form 4) (tax liability)
- Chief People & AI Enblmt. Off. Canney Jacqueline P converted options into 970 shares and covered exercise/tax liability with 496 shares, increasing direct ownership by 1% to 37,889 units (SEC Form 4) (withholding obligation)
- Chairman & CEO Mcdermott William R converted options into 4,160 shares and covered exercise/tax liability with 2,236 shares, increasing direct ownership by 1% to 184,199 units (SEC Form 4) (tax liability)
- President, Global Customer Ops Fipps Paul converted options into 640 shares and covered exercise/tax liability with 256 shares, increasing direct ownership by 2% to 20,339 units (SEC Form 4) (tax withholding)
- Chairman & CEO Mcdermott William R converted options into 15,152 shares and covered exercise/tax liability with 8,145 shares, increasing direct ownership by 4% to 182,275 units (SEC Form 4) (for withholding tax)
- Pres. & Chief Legal Officer Nowbar Hossein covered exercise/tax liability with 1,995 shares and converted options into 5,066 shares, increasing direct ownership by 56% to 8,514 units (SEC Form 4) to satisfy withholding obligation
- President, Global Customer Ops Fipps Paul covered exercise/tax liability with 3,057 shares and converted options into 7,652 shares, increasing direct ownership by 30% to 19,955 units (SEC Form 4) to satisfy withholding tax