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Compare · AFRM vs FOA

AFRM vs FOA

Side-by-side comparison of Affirm Holdings Inc. (AFRM) and Finance of America Companies Inc. (FOA): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both AFRM and FOA operate in Finance: Consumer Services (Finance), so they compete in similar markets.
  • AFRM is the larger of the two at $25.48B, about 117.6x FOA ($216.7M).
  • Over the past year, AFRM is up 10.4% and FOA is up 1.9% - AFRM leads by 8.5 points.
  • AFRM has been more active in the news (19 items in the past 4 weeks vs 12 for FOA).
  • AFRM has more recent analyst coverage (25 ratings vs 10 for FOA).
PerformanceAFRM+10.36%FOA+1.89%
2025-07-18+0.00%2026-07-17
MetricAFRMFOA
Company
Affirm Holdings Inc.
Finance of America Companies Inc.
Price
$76.05-4.78%
$24.24-1.26%
Market cap
$25.48B
$216.7M
1M return
+1.83%
+22.80%
1Y return
+10.36%
+1.89%
Industry
Finance: Consumer Services
Finance: Consumer Services
Exchange
NASDAQ
NYSE
IPO
2021
2021
News (4w)
19
12
Recent ratings
25
10
AFRM

Affirm Holdings Inc.

Affirm Holdings, Inc. operates a platform for digital and mobile-first commerce in the United States and Canada. The company's platform includes point-of-sale payment solution for consumers, merchant commerce solutions, and a consumer-focused app. Its payments network and partnership with an originating bank, enables consumers to pay for a purchase over time with terms ranging from one to forty-eight months. As of September 30, 2020, the company had approximately 6,500 merchants integrated on its platform covering small businesses, large enterprises, direct-to-consumer brands, brick-and-mortar stores, and companies. Its merchants represent a range of industries, including sporting goods and outdoors, furniture and homewares, travel, apparel, accessories, consumer electronics, and jewelry. The company was founded in 2012 and is headquartered in San Francisco, California.

FOA

Finance of America Companies Inc.

Finance of America Companies Inc. operates a consumer lending platform in the United States. The company provides residential mortgages, reverse mortgages, and loans to residential real estate investors distributed across retail, third party network, and digital channels. It also offers complementary lending services to enhance the customer experience, as well as capital markets and portfolio management services to optimize distribution to investors. The company was founded in 2013 and is headquartered in Irving, Texas.

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