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Compare · AFRM vs GHLD

AFRM vs GHLD

Side-by-side comparison of Affirm Holdings Inc. (AFRM) and Guild Holdings Company (GHLD): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both AFRM and GHLD operate in Finance: Consumer Services (Finance), so they compete in similar markets.
  • AFRM is the larger of the two at $25.22B, about 32.7x GHLD ($770.5M).
  • Over the past year, AFRM is up 12.8% and GHLD is up 0.8% - AFRM leads by 12.0 points.
  • AFRM has hit the wire 15 times in the past 4 weeks while GHLD has been quiet.
  • AFRM has more recent analyst coverage (25 ratings vs 10 for GHLD).
PerformanceAFRM+48.28%GHLD+0.81%
2026-03-09+0.00%2026-07-20
MetricAFRMGHLD
Company
Affirm Holdings Inc.
Guild Holdings Company
Price
$75.31-0.97%
$20.02+0.65%
Market cap
$25.22B
$770.5M
1M return
+6.52%
+0.91%
1Y return
+12.81%
+0.81%
Industry
Finance: Consumer Services
Finance: Consumer Services
Exchange
NASDAQ
NYSE
IPO
2021
2020
News (4w)
15
0
Recent ratings
25
10
AFRM

Affirm Holdings Inc.

Affirm Holdings, Inc. operates a platform for digital and mobile-first commerce in the United States and Canada. The company's platform includes point-of-sale payment solution for consumers, merchant commerce solutions, and a consumer-focused app. Its payments network and partnership with an originating bank, enables consumers to pay for a purchase over time with terms ranging from one to forty-eight months. As of September 30, 2020, the company had approximately 6,500 merchants integrated on its platform covering small businesses, large enterprises, direct-to-consumer brands, brick-and-mortar stores, and companies. Its merchants represent a range of industries, including sporting goods and outdoors, furniture and homewares, travel, apparel, accessories, consumer electronics, and jewelry. The company was founded in 2012 and is headquartered in San Francisco, California.

GHLD

Guild Holdings Company

Guild Holdings Company, a mortgage company, originates, sells, and services residential mortgage loans in the United States. The company operates approximately 200 branches with licenses in 48 states. It originates residential mortgages through retail and correspondent channels. The company was founded in 1960 and is based in San Diego, California. Guild Holdings Company is a subsidiary of McCarthy Capital Mortgage Investors, LLC.

Latest AFRM

Latest GHLD