Compare · APP vs GOOG
APP vs GOOG
Side-by-side comparison of Applovin Corporation (APP) and Alphabet Inc. (GOOG): market cap, price performance, sector, and recent activity on the wire.
Summary
- Both APP and GOOG operate in Computer Software: Programming Data Processing (Technology), so they compete in similar markets.
- GOOG is the larger of the two at $4.18T, about 40.2x APP ($104.01B).
- Over the past year, APP is down 24.7% and GOOG is up 69.0% - GOOG leads by 93.7 points.
- APP has been more active in the news (9 items in the past 4 weeks vs 1 for GOOG).
- Both have 25 recent analyst ratings on file.
- Company
- Applovin Corporation
- Alphabet Inc.
- Price
- $310.43-0.11%
- $338.34-0.98%
- Market cap
- $104.01B
- $4.18T
- 1M return
- -24.75%
- -1.05%
- 1Y return
- -24.71%
- +68.99%
- Industry
- Computer Software: Programming Data Processing
- Computer Software: Programming Data Processing
- Exchange
- NASDAQ
- NASDAQ
- IPO
- 2021
- 2004
- News (4w)
- 9
- 1
- Recent ratings
- 25
- 25
Applovin Corporation
AppLovin Corporation engages in building a software-based platform for mobile app developers to enhance the marketing and monetization of their apps worldwide. The company's software solutions include AppDiscovery, a solution to automate, optimize, and manage user acquisition investments for business clients; and MAX, an in-app bidding solution that optimizes purchases of app ad inventory. Its business clients include various advertisers, internet platforms, and others. The company was incorporated in 2011 and is headquartered in Palo Alto, California.
Alphabet Inc.
Alphabet Inc. provides online advertising services in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. The company offers performance and brand advertising services. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, such as ads, Android, Chrome, hardware, Google Maps, Google Play, Search, and YouTube, as well as technical infrastructure; and digital content. The Google Cloud segment offers infrastructure and data analytics platforms, collaboration tools, and other services for enterprise customers. The Other Bets segment sells internet and TV services, as well as licensing and research and development services. The company was founded in 1998 and is headquartered in Mountain View, California.
Latest APP
- Director Chen Herald Y converted options into 143,791 shares, gifted 100,000 shares and received a gift of 100,000 shares, increasing direct ownership by 41% to 151,245 units (SEC Form 4)
- AppLovin downgraded by BofA Securities with a new price target
- Director Vivas Eduardo gifted 213,675 shares and received a gift of 213,675 shares, decreasing direct ownership by 3% to 6,571,412 units (SEC Form 4)
- AppLovin downgraded by Piper Sandler with a new price target
- AppLovin downgraded by Wells Fargo with a new price target
- SEC Form 10-Q filed by Applovin Corporation
- Applovin Corporation filed SEC Form 8-K: Results of Operations and Financial Condition, Financial Statements and Exhibits
- AppLovin Announces Second Quarter 2026 Financial Results
- New insider Cacovean Corina I claimed ownership of 6,327 shares (SEC Form 3)
- Director Webb Maynard G Jr was granted 41 shares, increasing direct ownership by 1% to 3,198 units (SEC Form 4)
Latest GOOG
- Rosenblatt resumed coverage on Alphabet
- UBS reiterated coverage on Alphabet with a new price target
- BMO Capital Markets reiterated coverage on Alphabet with a new price target
- Truist reiterated coverage on Alphabet with a new price target
- Cantor Fitzgerald reiterated coverage on Alphabet with a new price target
- Roth Capital reiterated coverage on Alphabet with a new price target
- DA Davidson reiterated coverage on Alphabet with a new price target
- Barclays reiterated coverage on Alphabet with a new price target
- Wells Fargo reiterated coverage on Alphabet with a new price target
- Morgan Stanley reiterated coverage on Alphabet with a new price target