Compare · CRM vs HUBS
CRM vs HUBS
Side-by-side comparison of Salesforce Inc. (CRM) and HubSpot Inc. (HUBS): market cap, price performance, sector, and recent activity on the wire.
Summary
- Both CRM and HUBS operate in Computer Software: Prepackaged Software (Technology), so they compete in similar markets.
- CRM is the larger of the two at $139.86B, about 12.2x HUBS ($11.49B).
- Over the past year, CRM is down 34.9% and HUBS is down 58.6% - CRM leads by 23.7 points.
- CRM has been more active in the news (12 items in the past 4 weeks vs 6 for HUBS).
- Both have 25 recent analyst ratings on file.
- Company
- Salesforce Inc.
- HubSpot Inc.
- Price
- $170.82-1.06%
- $224.20-0.18%
- Market cap
- $139.86B
- $11.49B
- 1M return
- +5.62%
- +22.61%
- 1Y return
- -34.89%
- -58.62%
- Industry
- Computer Software: Prepackaged Software
- Computer Software: Prepackaged Software
- Exchange
- NYSE
- NYSE
- IPO
- 2004
- 2014
- News (4w)
- 12
- 6
- Recent ratings
- 25
- 25
Salesforce Inc.
salesforce.com, inc. develops enterprise cloud computing solutions with a focus on customer relationship management worldwide. The company offers Sales Cloud to store data, monitor leads and progress, forecast opportunities, and gain insights through analytics and relationship intelligence, as well as deliver quotes, contracts, and invoices. It also provides Service Cloud, which enables companies to deliver personalized customer service and support, as well as a field service solution that enables companies to connect agents, dispatchers, and mobile employees through a centralized platform, which helps to schedule and dispatch work, and track and manage jobs in real-time. In addition, the company offers Marketing Cloud to plan, personalize, and optimize one-to-one customer marketing interactions; and Commerce Cloud, which enables companies to enhance engagement, conversion, revenue, and loyalty from their customers. Further, it provides Customer 360 Platform that offers no-code to pro-code Platform-as-a-Service tools for building, securing, integrating, and managing the business apps; MuleSoft Anypoint Platform enables customers to connect any system, application, data, or device; Quip collaboration platform, which combines documents, spreadsheets, apps, and chat with live CRM data; and Tableau and Einstein Analytics, provides analytical technology to customers. Additionally, the company offers various solutions for financial services, healthcare and life sciences, manufacturing, consumer goods, government, and philanthropy. The company also provides professional services and education services, including instructor-led and online courses; and support and adoption programs. It provides its services through direct sales; and consulting firms, systems integrators, and other partners. Salesforce and Siemens has a strategic partnership. The company was founded in 1999 and is headquartered in San Francisco, California.
HubSpot Inc.
HubSpot, Inc. provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes marketing, sales, service, and content management systems, as well as integrated applications, such as search engine optimization, blogging, website content management, messaging, chatbots, social media, marketing automation, email, predictive lead scoring, sales productivity, ticketing and helpdesk tools, customer NPS surveys, analytics, and reporting. It also offers professional, as well as phone and/or email and chat based support services. It serves mid-market business-to-business companies. HubSpot, Inc. was incorporated in 2005 and is headquartered in Cambridge, Massachusetts.
Latest CRM
- Salesforce downgraded by KeyBanc Capital Markets
- U.S. Air Force Leverages Missionforce to Modernize Sustainment and Operations for $13.5 Billion Vehicle Fleet
- Salesforce upgraded by Guggenheim with a new price target
- Salesforce Grants Equity Awards to Momentum Under Its Inducement Equity Incentive Plan
- Chief Eng/Cust Success Officer Tallapragada Srinivas converted options into 3,354 shares and covered exercise/tax liability with 1,664 shares, increasing direct ownership by 2% to 70,167 units (SEC Form 4)
- President and CLO Niles Sabastian converted options into 2,033 shares and covered exercise/tax liability with 1,125 shares, increasing direct ownership by 4% to 26,295 units (SEC Form 4)
- President and COFO Washington Robin L converted options into 1,831 shares and covered exercise/tax liability with 908 shares, increasing direct ownership by 2% to 48,827 units (SEC Form 4)
- Co-Founder and CTO, Slack Harris Parker converted options into 2,540 shares and covered exercise/tax liability with 1,261 shares, increasing direct ownership by 0.79% to 162,388 units (SEC Form 4)
- President and CRO Milano Miguel converted options into 2,541 shares and covered exercise/tax liability with 1,001 shares, increasing direct ownership by 4% to 37,770 units (SEC Form 4)
- SEC Form 4 filed by EVP & Chief Accounting Officer Wanger Guy
Latest HUBS
- HubSpot to Host Analyst Day at UNBOUND on September 17, 2026
- Chief Executive Officer & Pres Rangan Yamini covered exercise/tax liability with 2,139 shares, decreasing direct ownership by 2% to 103,796 units (SEC Form 4)
- Director Halligan Brian covered exercise/tax liability with 371 shares, decreasing direct ownership by 0.10% to 354,183 units (SEC Form 4)
- Chief Technology Officer Shah Dharmesh covered exercise/tax liability with 436 shares, decreasing direct ownership by 0.03% to 1,294,387 units (SEC Form 4)
- Chief Financial Officer Bueker Kathryn covered exercise/tax liability with 781 shares, decreasing direct ownership by 1% to 56,349 units (SEC Form 4)
- SEC Form S-8 filed by HubSpot Inc.
- Director Halligan Brian sold $1,567,570 worth of shares (8,500 units at $184.42) as part of a pre-agreed trading plan (SEC Form 4)
- Director Anagnost Andrew was granted 1,211 shares, increasing direct ownership by 117% to 2,243 units (SEC Form 4)
- Director Johnson Claire D'Oyly-Hughes was granted 1,211 shares, increasing direct ownership by 74% to 2,839 units (SEC Form 4)
- Director Simons Jay was granted 1,211 shares, increasing direct ownership by 17% to 8,453 units (SEC Form 4)