Compare · HUBS vs SAP
HUBS vs SAP
Side-by-side comparison of HubSpot Inc. (HUBS) and SAP SE (SAP): market cap, price performance, sector, and recent activity on the wire.
Summary
- Both HUBS and SAP operate in Computer Software: Prepackaged Software (Technology), so they compete in similar markets.
- SAP is the larger of the two at $195.38B, about 17.0x HUBS ($11.49B).
- HUBS has been more active in the news (6 items in the past 4 weeks vs 2 for SAP).
- Both have 25 recent analyst ratings on file.
- Company
- HubSpot Inc.
- SAP SE
- Price
- -
- -
- Market cap
- $11.49B
- $195.38B
- 1M return
- -
- -
- 1Y return
- -
- -
- Industry
- Computer Software: Prepackaged Software
- Computer Software: Prepackaged Software
- Exchange
- NYSE
- NYSE
- IPO
- 2014
- News (4w)
- 6
- 2
- Recent ratings
- 25
- 25
HubSpot Inc.
HubSpot, Inc. provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes marketing, sales, service, and content management systems, as well as integrated applications, such as search engine optimization, blogging, website content management, messaging, chatbots, social media, marketing automation, email, predictive lead scoring, sales productivity, ticketing and helpdesk tools, customer NPS surveys, analytics, and reporting. It also offers professional, as well as phone and/or email and chat based support services. It serves mid-market business-to-business companies. HubSpot, Inc. was incorporated in 2005 and is headquartered in Cambridge, Massachusetts.
SAP SE
SAP SE operates as an enterprise application software company worldwide. The company operates through four segments: Applications, Technology & Support; Concur; Qualtrics; and Services. It offers SAP S/4HANA, an enterprise resource planning suite for intelligent technologies; SAP Integrated Business Planning for Supply Chain, a cloud-based solution that delivers real-time supply chain planning capabilities; SAP Intelligent Asset Management, a solution that helps to define, plan, and monitor service and maintenance strategy; SAP SuccessFactors Human Experience Management Suite, a cloud software that helps to develop, manage, and engage people; SAP Ariba, a digital business-to-business marketplace; SAP Concur, a travel and expense management software; and SAP Fieldglass, a cloud application for services procurement and contingent workforce management. The company also provides SAP solutions for enterprise information management that offers capabilities to understand, integrate, cleanse, manage, associate, and archive data; SAP HANA and SAP HANA Cloud, which enables businesses to process and analyze live data; SAP Analytics Cloud, a cloud analytics solution; SAP BusinessObjects Business Intelligence, a suite of flexible and scalable self-service BI tools; SAP Data Warehouse Cloud, a cloud data warehouse solution for business and IT users; and SAP BW/4HANA, an on-premise data warehouse solution. In addition, it offers SAP Integration Suite that help customers with holistic integration, and API-based and event-based integrations; SAP Extension Suite that provides ready-to-use services to accelerate and develop application extensions; SAP Internet of Things, a cloud solution that generates business outcomes; and SAP Intelligent Robotic Process Automation, a software robot to mimic human actions and responses. SAP SE was founded in 1972 and is headquartered in Walldorf, Germany.
Latest HUBS
- HubSpot to Host Analyst Day at UNBOUND on September 17, 2026
- Chief Executive Officer & Pres Rangan Yamini covered exercise/tax liability with 2,139 shares, decreasing direct ownership by 2% to 103,796 units (SEC Form 4)
- Director Halligan Brian covered exercise/tax liability with 371 shares, decreasing direct ownership by 0.10% to 354,183 units (SEC Form 4)
- Chief Technology Officer Shah Dharmesh covered exercise/tax liability with 436 shares, decreasing direct ownership by 0.03% to 1,294,387 units (SEC Form 4)
- Chief Financial Officer Bueker Kathryn covered exercise/tax liability with 781 shares, decreasing direct ownership by 1% to 56,349 units (SEC Form 4)
- SEC Form S-8 filed by HubSpot Inc.
- Director Halligan Brian sold $1,567,570 worth of shares (8,500 units at $184.42) as part of a pre-agreed trading plan (SEC Form 4)
- Director Anagnost Andrew was granted 1,211 shares, increasing direct ownership by 117% to 2,243 units (SEC Form 4)
- Director Johnson Claire D'Oyly-Hughes was granted 1,211 shares, increasing direct ownership by 74% to 2,839 units (SEC Form 4)
- Director Simons Jay was granted 1,211 shares, increasing direct ownership by 17% to 8,453 units (SEC Form 4)
Latest SAP
- SAP Celebrates America's 250th with Investment in the Next Generation
- INFRONEER Teams with Accenture to Build New Financial Data and Insights Platform to Advance its Group Management Capabilities in Just Three Months
- SEC Form 11-K filed by SAP SE
- Answerthink® Receives 2026 North America SAP® Partner Award for SAP Business Data Cloud Success
- SAP Unveils the Autonomous Enterprise
- SAP and Cyberwave Deploy Fully Autonomous AI-Powered Robots in Live SAP Logistics Warehouse
- SEC Form 6-K filed by SAP SE
- SAP Executives to Participate in Upcoming Investor Events
- SAP to Acquire Prior Labs to Establish a Globally Leading Frontier AI Lab in Europe
- SAP to Acquire Dremio to Unify SAP and Non-SAP Data to Power Agentic AI